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The power of Google search

‚Google it‚ is understood by most Internet users, but not everyone is aware of the power that the advanced Google search functionalities it brings with it, says CAROLYN HOLGATE of MWEB.

Google is undisputedly the world’s most widely used search engine. And while the term ‚Google it‚ is undoubtedly understood by almost all Internet users, not everyone is aware of Google’s advanced search functionality to optimise search results.

The key to refining your Google search is to set parameters on what you are looking to search to increase the chances of finding content which is relevant to you.

Your first step is to think about what you’re looking for, be it: websites, images, books, maps etc. This will assist in honing your search. You then need to think about whether you want to limit your search to local sites, or scan through international sites as well. From there, you can narrow down your results using different search tricks.

Some of these include:

¬∑ inverted commas are used to search for an exact phrase. E.g. ‚child care‚

· a plus sign ensures the content has both words or phrases. E.g. child+care, or recipe+mushrooms+basil to find a solution for the leftovers in your fridge

· a star (*) can be used to fill in the blanks. E.g. Nkosi * Afrika

· a minus sign will exclude a word or phrase. Sharks -rugby

¬∑ typing in “site: search word or phrase”” can be used to search that word or phrase within one site only.

¬∑ ‚OR‚ is used to search for two different search words/phrases. E.g Springbok 1995 OR 2007

· Using ~before a word will look for synonyms of the word as well.

· Search a number range with two full stops in between.E.g. 2001..2011

¬∑ You can also use ‚categorisation words‚ to narrow down your search, e.g. movie Braveheart or author Tolkein.

Google Translate will allow you to type in a phrase and receive it in another language and Google will also auto-detect when you visit a website in another language and offer to translate it for you. It’s also a great spell checker, simply type in the way you think the word is spelt and Google will give you options.

The Google Search bar can also be used as a currency converter (R1000 in USD), for unit conversion (10.5 cm in inches) or as a calculator by tying in a mathematical equation (5*9+(sqrt 10)^3=). Simply visit for more details.

Google also has features to let content find you. Google Alerts allows you to input search criteria using the tips and tricks we’ve already mentioned and Google will email you with content it finds. You specify the criteria including type of content, how often you should be emailed and the volume of content you’d prefer. You can also use Google + (Google’s equivalent of Facebook), simply type a term into the Sparks section and it will deliver search results to you in a content stream.

Google’s website is a powerful tool which, with just a little bit of extra search savvy, can help you leverage a wide range of features and functions to find exactly what you are looking for in the shortest space of time.

* Follow Gadget on Twitter on @gadgetza

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