Although voice revenues for telecom operators – fixed line and mobile – are expected to increase in Africa over the next five years, alternative revenue sources are urgently being considered by telcos, some of which will be addressed at the upcoming AfricaCom 2015 work sessions.
How to harness data and whether big data can be successfully monetised by operators, will be a pivotal discussion at ‘New Revenue Streams’, an addition to the AfricaCom 2015 line-up. Matthew Reed, Principal Analyst at Ovum, noted recently that mobile data revenues in Africa are expected to almost double over the coming five years, rising from about $10.8bn in 2014 to $20.9bn in 2019. This figure also includes the shift towards digital service offerings from the operators to consumers and enterprise alike.
Supporting this premise and adding fuel to the data burning, is the emergence and rapid adoption of new character-based languages, such as Emojii. From pen pals, to email and now to graphic engagement, the world of communication is changing. This is also good news for African MNOs as these graphic lingos are catching on fast, aiding social inclusion with their easy-to-understand representations and subsequently boosting data traffic across all income groups.
However, data continues to be expensive in Africa and in order for fixed line and mobile network operators to remain profitable for the foreseeable future, diversification of service and product offerings, has to occur. For this reason, topics at the ‘New Revenue Streams’ session will also include: Opportunities for revenue from the Triple Play Model as well as the role that Machine to Machine (M2M) services could play in Africa – how the technology works, what business models and what standards would need to be agreed on and implemented for device to device communications to succeed.
Discussing the various opportunities that are currently available and even those of the future, are numerous industry achievers. Included in the line-up is Rapelang Rabana, founder of Re-Kindle Learning – acknowledged by the World Economic Forum as Entrepreneur for the World – who will share her insights as to how learning and mobile can be combined for revenue and social enhancement.
“As the digital economy evolves, telcos have a unique opportunity to play a more active role in the ‘advancement’ of society and, global enterprise” commented Julie Rey-Gore, Research Director for Com World Series. Indeed, Telcos are integral and influential to many aspects of our connected lives ranging from media and information, to trade and finance as well as education and healthcare. As such, an increasing part of this ‘ever on’ segment is the growing ‘Wearable Device’ market and its influence on digital retail.
Globally, Wearables are currently valued at approximately USD 8 billion and are predicted to grow to between USD10 billion – USD 12.6 billion by 2018 as we march towards singularity and a brain-computer interfaced society. For Telcos, owning a slice of the connected living market is an opportunity not to be ignored, consequently this will also be debated during the session on Wednesday 18th November, day two of AfricaCom 2015.
Other notable organisations taking part in the discussions on this day will be: Malawi Telecommunications, Zamtel, Airtel Africa, Procera Networks, Wananchi Group, NEC Corportaion, BCSG, Huawei Technologies and BTCL.
Low-cost wireless sport earphones get a kickstart
Wireless earphone brands are common, but not crowdfunded brands. BRYAN TURNER takes the K Sport Wireless for a run.
As wireless technology becomes better, Bluetooth earphones have become popular in the consumer market. KuaiFit aspires to make them even more accessible to more people through a cheaper, quality product, by selling the K Sport Wireless Earphones directly from its Kickstarter page
KuaiFit has an app by the same name which offers voice-guided personal training services in almost every type of exercise, from cardio to weight-lifting. A vast range of connectivity to third-party sensors is available, like heart rate sensors and GPS devices, which work well with guided coaching.
The app starts off with selecting a fitness level: beginner, intermediate and advanced. Thereafter, one has the ability to connect with real personal trainers via a subscription to its paid service. The subscription comes free for 6 months with the earphones, and R30 per month thereafter.
The box includes a manual, a USB to two USB Type B connectors, different sized soft plastic eartips and the two earphone units. Each earphone is wireless and connects to the other independently of wires. This puts the K Sport Wireless in the realm of the Apple Earpods in terms of connection style.
The earphones are just over 2cm wide and 2cm high. The set is black with a light blue KuaiFit logo on the earphone’s button.
The button functions as an on/off switch when long-pressed and a play/pause button when quick-pressed. The dual-button set-up is convenient in everyday use, allowing for playback control depending on which hand is free. Two connectivity modes are available, single earphone mode or dual earphone mode. The dual earphone mode intelligently connects the second earphone and syncs stereo audio a few seconds after powering on.
In terms of connectivity, the earphones are Bluetooth 4.1 with a massive 10-meter range, provided there are no obstacles between the device and the earphones. While it’s not Bluetooth 5, it still falls into the Bluetooth Low Energy connection category, meaning that the smartphone’s battery won’t be drastically affected by a consistent connection to the earphones. The batteries within the earphones aren’t specifically listed but last anywhere between 3 and 6 hours, depending on the mode.
Audio quality is surprisingly good for earphones at this price point. The headset style is restricted to in-ear due to its small design and probable usage in movement-intensive activities. As a result, one has to be very careful how one puts these earphones, in because bass has the potential of getting reduced from an incorrect in-ear placement. In-ear earphones are usually notorious for ear discomfort and suction pain after extended usage. These earphones are one of the very few in this price range that are comfortable and don’t cause discomfort. The good quality of the soft plastic ear tip is definitely a factor in the high level of comfort of the in-ear earphone experience.
Overall, the K Sport Wireless earphones are great considering the sound quality and the low price: US$30 on Kickstarter.
Find them on Kickstarter here.
Taxify enters Google Maps
A recent update to Taxify now uses Google Maps which allows users to identify their drivers, find public transport and search for billing options.
People planning their travel routes using Google Maps will now see a Taxify icon in the app, in addition to the familiar car, public transport, walking and billing options.
Taxify started operating in South Africa in 2016 and as of October 2018 operates in seven South African cities – Johannesburg, Ekurhuleni, Tshwane, Cape Town, Durban, Port Elizabeth and Polokwane.
Once riders have searched for their destination and asked the app for directions, Google Maps shares the proximity of cars on the Taxify platform, as well as an estimated fare for the trip.
If users see that taking the Taxify option is their best bet, they can simply tap on the ‘Open app’ icon, to complete the process of booking the ride. Customers without the app on their device will be prompted to install Taxify first.
This integration makes it possible for users to evaluate which of the private, public or e-hailing modes of transport are most time-efficient and cost-effective.
“This integration with Google Maps makes it so much easier for users to choose the best way to move around their city,” says Gareth Taylor, Taxify’s country manager for South Africa. “They’ll have quick comparisons between estimated arrival times for the different modes of transport, as well as fares they can expect to pay, which will help save both time and money,” he added.
Taxify rides in Google Maps are rolling out globally today and will be available in more than 15 countries, with South Africa being one of the first countries to benefit from this convenient service.