Consumers are increasingly looking for businesses to make social and political stands a part of their public presence on social media and beyond, according to Sprout...
The social media platform has released its rankings of the most effective marketing presence by local brands in 2018.
With the rise of the connected individual, marketers must re-think the way they build a brand to be future fit for the digital savvy consumers, writes...
South Africa’s youth has endorsed Samsung as their brand of choice in the Ask Afrika Icon Brands Survey for 2017/18. Top honours were awarded to brands...
Today, technology and fashion brands have become more prominent than the brands most of us grew up with or still use every day – how has...
The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should...
The distance between bands and consumers has almost disappeared, and this combined with new technologies has changed our understanding of what creativity is and what it...
From a brand’s perspective omni-channel means leveraging and coordinating the customer experience across multiple channels of communications to understand consumer behavioural patterns with the aim of...