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Spider-Verse gets mobile AR

8th Wall, Trigger and Amazon Web Services Bring Spider-Man to Life with Mobile Web AR Experience.

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In anticipation of the recently release of Sony Pictures’ Spider-Man: Into the Spider-Verse, last week, 8th Wall and Trigger announced the launch of the film’s Mobile Web AR Experience. The immersive AR camera is built using 8th Wall Web and Amazon Sumerian technology running on Amazon Web Services (AWS) and is designed to let users interact with Spider-Man in augmented reality (AR) where they can take pictures and share them with friends.

The Spider-Verse Web AR Experience, powered by 8th Wall Web and Amazon Sumerian technology and produced by Trigger, is designed to allow users to easily jump directly into Spider-Man’s AR world on any smartphone, without having to download an app.

“Spider-Man is a perfect match for AR not only because his acrobatic moves and iconic poses lend themselves well to the format, but because he’s one of the most relatable superheroes,” said Rose Phillips, SVP, Digital Marketing at Sony Pictures Entertainment. “We’re excited to collaborate with 8th Wall, Amazon Sumerian and Trigger on Spider-Verse Web AR Experience and bring it to all – and new – Spider-Man fans.”

Phil Lord and Christopher Miller, the creative minds behind The Lego Movie and 21 Jump Street, bring their unique sensibilities to a fresh version of a different Spider-Man Universe, with a groundbreaking visual style that’s the first of its kind. Spider-Man™: Into the Spider-Verse introduces Brooklyn teen Miles Morales, and the limitless possibilities of the Spider-Verse, where anyone can wear the mask. Directed by Bob Persichetti, Peter Ramsey, and Rodney Rothman from a screenplay by Phil Lord and Rodney Rothman and story by Phil Lord, the producers are Avi Arad, Amy Pascal, Phil Lord & Christopher Miller and Christina Steinberg.

“The Spider-Verse Web AR Experience demonstrates how established brands can dramatically enrich their customer experiences and better engage with their fans,” said Erik Murphy-Chutorian, CEO at 8th Wall. “Augmented reality allows consumers to dive deeper into the worlds of their favorite products and characters. Sony Pictures has deepened and enriched the Spider-Man experience with the innovative work they’ve produced with Trigger and 8th Wall, and powered by AWS. It’s the perfect example of how AR for the web is the best new medium for brands to make their content come to life while increasing the accessibility and interactivity of their stories.”

“Spider-Man is in our DNA. My team has been a digital developer since the first Spider-Man film and Trigger has been developing AR for Spider-Man properties at Sony Pictures since 2014. We’re excited to continue this longstanding collaboration with this experience for Spider-Man: Into the Spider-Verse,” says Jason Yim, CEO and Executive Creative Director for Trigger. “We believe Web AR is the final barrier for mass adoption of AR and we are honored to be part of the first large-scale web AR campaign with Sony Pictures, AWS, and 8th Wall as partners. Web AR will not only become the first entry to AR for most audiences, but it will build a foundation of behavior that will lift adoption in social, mobile and head mounted AR.”

“Mobile Web AR is making possible for Sony Pictures to bring people into the world of Spider-Man and engage with the character like never before,” said Kyle Roche, General Manager, Amazon Sumerian, Amazon Web Services, Inc. “Using Amazon Sumerian, the teams at 8th Wall and Trigger were able to deliver an immersive browser based AR experience and do so without any specialized programming or 3D graphics expertise. Together with Sony Pictures, we’re changing the way fans experience their favorite web slinger.”

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CES: Most useless gadgets

The worst gadgets of CES also deserve their moment of infamy, writes ARTHUR GOLDSTUCK.

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It’s fairly easy to choose the best new gadgets launched at the Consumer Electronics Show (CES) in Las Vegas last week. Most lists – and there are many – highlight the LG roll-up TV, the Samsung modular TV, the Royole foldable phone, the impossible burger, and the walking car.

But what about the voice assisted bed, the smart baby dining table, the self-driving suitcase and the robot that does nothing? In their current renditions, they sum up what is not only bad about technology, but how technology for its own sake quickly leads us down the rabbit hole of waste and futility.

The following pick of the worst of CES may well be a thinly veneered attempt at mockery, but it is also intended as a caution against getting caught up in hype and justification of pointless technology.

1. DUX voice-assisted bed

The single most useless product launched at CES this year must surely be a bed with Alexa voice control built in. No, not to control the bed itself, but to manage the smart home features with which Alexa and other smart speakers are associated. Or that any smartphone with Siri or Google Assistant could handle. Swedish luxury bedmaker DUX thinks it’s a good idea to manage smart lights, TV, security and air conditioning through the bed itself. Just don’t say Alexa’s “wake word” in your sleep.

2. Smart Baby Dining Table 

Ironically, the runner-up comes from a brand that also makes smart beds: China’s 37 Degree Smart Home. Self-described as “the world’s first smart furniture brand that is transforming technology into furniture”, it outdid itself with a Smart Baby Dining Table. This isa baby feeding table with a removable dining chair that contains a weight detector and adjustable camera, to make children’s weight and temperature visible to parents via the brand’s app. Score one for hands-off parenting.

Click here to read about smart diapers, self-driving suitcases, laundry folders, and bad robot companions.

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CES: Language tech means no more “lost in translation”

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Talking to strangers in foreign countries just got a lot easier with recent advancements in translation technology. Last week, major companies and small startups alike showed the CES technology expo in Las Vegas how well their translation worked at live translation.

Most existing translation apps, like Bixby and Siri Translate, are still in their infancy with live speech translation, which brings about the need for dedicated solutions like these technologies:

Babel’s AIcorrect pocket translator

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The AIcorrect Translator, developed by Beijing-based Babel Technology, attracted attention as the linguistic king of the show. As an advanced application of AI technology in consumer technology, the pocket translator deals with problems in cross-linguistic communication. 

It supports real-time mutual translation in multiple situations between Chinese/English and 30 other languages, including Japanese, Korean, Thai, French, Russian and Spanish. A significant differentiator is that major languages like English being further divided into accents. The translation quality reaches as high as 96%.

It has a touch screen, where transcription and audio translation are shown at the same time. Lei Guan, CEO of Babel Technology, said: “As a Chinese pathfinder in the field of AI, we designed the device in hoping that hundreds of millions of people can have access to it and carry out cross-linguistic communication all barrier-free.” 

Click here to read about the Pilot, Travis, Pocketalk, Google and Zoi translators.

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