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NBA partners with YouTube

The National Basketball Association (NBA) and YouTube have announced the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa.

Click through to read about what the partnership brings.

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In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals, and The Finals. The NBA Africa YouTube channel will celebrate the impact of African players in the NBA.  The channel will also showcase the league’s long history of growing basketball at all levels across the continent and using the game as a platform to inspire and empower African youth.

The first two live game broadcasts on the new channel will take place on Sunday, March 24 and will feature the Charlotte Hornets hosting the Boston Celtics at midnight (CAT), followed by the L.A. Clippers visiting the New York Knicks at 6:00pm (CAT).

The channel will feature original and archived programming, including a collaboration with Africa-based YouTube creators on original content, a customized weekly magazine show, and NBA documentaries featuring current and former African players and legends.

Amadou Gallo Fall, NBA Vice President and Managing Director for Africa, said: “The NBA Africa YouTube channel is yet another important milestone for the NBA in Africa and will allow more fans to access our games, live and on demand, across the continent. As we enter the home stretch of the NBA season and teams fight for playoff positioning, we look forward to bringing the excitement of the NBA to more fans in sub-Saharan Africa while celebrating the NBA’s rich history and bright future in Africa.”

Dayo Olopade, Manager of YouTube Partnerships in Africa, said: “From inception, YouTube has been a hub for fans to catch up on moments and coverage from their favorite sports. We are delighted to be partnering with the NBA to bring the action and inspiration of basketball to our audience in Africa.  We hope NBA fans on the continent enjoy watching the live games and commentaries on YouTube.”

Click here to read about the NBA’s digital presence with YouTube.

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