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Local mobile advertising industry on the increase

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BuzzCity, the global mobile media company, has released the results of its Global Mobile Advertising Index for Q3 2010. The data, gathered over the three-month period from July – September, reveals worldwide growth in mobile advertising of 17%. South African traffic grew by 18% with more than 700 million impressions.

This follows the traffic growth in quarter two of 590 million impressions, a 65% jump from the quarter one figures. The increase is attributed to reduced data and mobile internet access rates.

Globally, during this reporting quarter, a total of 54 markets each delivered monthly traffic exceeding 10 million impressions per month ‚ an increase from 44 markets in Q2 and 32 markets in Q1.

The top 20 most active countries in Q3 were:

Ad Banners Served Q3 2010 : BuzzCity Mobile Internet Ad Network

Rank COUNTRY Q3 2010 Q3 Growth

1 Indonesia 3,685,538,814 -16%

2 India 3,681,308,166 70%

3 United States 976,971,596 30%

4 South Africa 700,490,789 18%

5 Kenya 506,116,064 116%

6 Saudi Arabia 297,305,172 68%

7 Vietnam 293,177,502 8%

8 Libyan Arab Jamahiriya 255,180,248 154%

9 United Kingdom 239,048,780 25%

10 Malaysia 193,599,038 22%

11 Canada 157,398,150 -22%

12 China 145,609,870 130%

13 Mexico 135,747,207 18%

14 Bangladesh 134,419,000 -9%

15 Thailand 128,012,118 31%

16 Australia 113,504,284 44%

17 Nigeria 111,534,669 -27%

18 Korea, Republic of 105,241,661 97%

19 Egypt 100,780,012 -39%

20 Turkey 100,476,860 66%

Dr. KF Lai, CEO of BuzzCity, said: ‚No less than 14 countries have witnessed double digit growth in mobile advertising over the last three months, with three markets, Libya, Korea and Kenya, seeing triple digit growth.‚

‚India, Turkey, the United States, Malaysia, South Africa and Mexico have seen three straight quarters of double digit growth. The key countries that stand out as showing strong sustainable growth are India, with an average growth of 79% over the last quarter, Turkey (54%) and the US (49%).‚

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