A rare single malt whisky from South Africa’s leading distiller is being sold online today in a one-of-a-kind live shopping experience.
Today, 27 October, consumers are able to purchase the first of 800 limited edition Three Ships 10 Year Old Single Malt Single Cask PX Finish whiskies from a live store, watching as the purchase is fulfilled. The experience, which is a first in South Africa, follows the launch of South Africa’s first single-cask PX Finish from the Three Ships team.
Using live streaming and innovative technology to augment the online shopping experience, the live store (www.themasterscollection.co.za) will enable consumers to interact in real time as they select the hand-numbered bottle of their choice. Consumers will see their selected bottle being collected off the shelf and watch as master distiller Andy Watts signs their name on a certificate and prepares it for delivery.
Three Ships marketing manager Liezl Dippenaar said this innovative way of making the whisky available to consumers fits in seamlessly with the limited edition nature of the product.
“To create excitement and awareness we needed a platform that’s unique in the world of online shopping to mirror the pioneering spirit of the Three Ships brand which has created many firsts for the South African whisky industry.
“The process emulates the Old World appeal of walking into a cellar, hand-picking a numbered bottle and meeting the crafter of the product as he signs and wraps your purchase. In our fast-paced life consumers seek authentic, unique experiences, meaningful engagement with the crafter and the opportunity to own a limited edition.”
Three Ships has partnered with SnapScan for the payment method. Consumers will be able to purchase only one bottle at a time to ensure that as many whisky lovers as possible can add this long-awaited whisky to their collection.
The process works as follows: The shop will be open for business from 12h00 to 22h00 on 27 October. Make sure you download the SnapScan app on your smart phone well in advance where you will be prompted to register your payment details. Visit www.themasterscollection.co.za desktop site and select the number of the bottle you would like to buy. You will be prompted to insert your delivery details and then your unique QR code will be revealed. You will then scan this code, using your SnapScan app. There’s only a 10-minute window to make your payment, so be sure to download SnapScan well in advance.
Once payment has been verified you will see your bottle being removed from the shelf and handed to Andy Watts, all in real-time. On the site you can also view footage and interviews with Andy on the story behind the creation of this limited-edition whisky.
The cost is R850 per bottle with an automatic R100 courier charge to anywhere in South Africa added to the final amount. An email will confirm purchase and delivery is expected to take up to two weeks.
The innovative site and online experience had been created by multi-award winning digital agency Quirk. Andrew Bloom, executive creative director, said they are extremely proud of the project.
“It’s not every day we get to create what pushes the digital envelope. So it’s been a fun challenge to combine the technology of a live stream with an interactive overlay, content and an e-commerce experience. Most of all we’re excited about how it makes a cold e-commerce experience human, interactive and engaging. We’re giving back to the connoisseurs a little bit of Old World romance; it’s what being a collector is all about, right?”
The Three Ships 10 Year Old Single Malt Single Cask PX Finish whisky was distilled in 2005 and initially matured for eight years and ten months in American oak where after a small quantity was aged for a further 14 months in a cask in which Pedro Ximènez (PX) sherry had previously been matured in.
The whisky forms part of the Master’s Collection which, over the next few years, will see a limited edition being launched each year under the Three Ships brand.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Use the page links below to read about Tan’s vision of Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.