It’s one of the best-hyped secrets in the gaming universe, but tomorrow all will be revealed. That’s when Lego’s iconic plastic bricks enter the world of augmented reality, unlocking hidden levels of gameplay.
A new Lego series called Hidden Side, comprising scenes, scenarios and characters inhabiting a haunted world, is already in stores. However, the packaging introduces a concept that previously relied entirely on the imagination.
“See your set come alive,” every Hidden Side box proclaims, with an image of Lego characters and scenes viewed through a smartphone. The idea is that one downloads the Hidden Side app onto a handset and, when focused on specific elements of a completed set, one can view and follow adventures that are impossible in the physical world. The only clue given by Lego is that “kids must turn a haunted world back to normal, one ghost at a time”.
The Lego Group unveiled the Hidden Side play theme during the American International Toy Fair in New York in February, and has kept the world waiting almost six months for the full reveal.
“Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move seamlessly between physical and digital worlds – something we call fluid play,” says Tom Donaldson, senior vice president of the Creative Play Lab at the Lego Group.
“At our core, we focus on tactile building, but AR presents opportunities to enhance physical Lego play with new action and mastery elements. We’re breaking the mould of gaming-first AR play experiences to create a new type of play where the physical world actually influences the AR layer, instead of the other way around.”
We tried our hand at building two of the Lego sets to get a sense of how much fun they offer before the app is activated. JB’s Ghost Lab and El Fuego’s Stunt Truck seemed to offer two very different experiences.
The build is relatively straightforward but fun, with fresh Lego experiences. For example, all characters have two faces, typically a smiley face on the front and fierce expression on the back, depending on the mode in which they are being played. The green tint on some of the characters represents a new shade of Lego brick.
In JB’s Ghost Lab, a gadget that is growing in popularity makes its first appearance in the Lego universe: a toy 3D printer. The set already comes with the printer’s first apparent output, a mystery object that will probably have its role revealed via the app.
The scenes include incredibly fine detail in the artwork on the characters and sets, down to screwdrivers and spanners in belts, and Post-It notes on a wall. Spencer the ghost dog has translucent elements on his body, making him the cutest supernatural creature in the Lego world.
El Fuego’s Stunt Truck also includes delightful detail, right down to a band-aid on EL Fuego’s face and parts that move in unexpected ways. The truck does a duet in building and play with an easy-rider style motorbike, with its own level of fine detail. Oh, and it includes Spencer the ghost dog. Because you can never have too many ghost dogs.
Click here to read more about how the AR app works.
Black Friday, Cyber Monday, shot the lights out
The numbers are in, and it shows that the start of holiday season shopping in South Africa saw spectacular growth
Black Friday and Cyber Monday continues to be a hit in South Africa, with both days exceeding expectations.
“Black Friday did not disappoint,” says Solly Bellingan, head of customer relations at BankservAfrica. “Despite the tougher economy, it seems South Africans took advantage of the days’ special deals with in-store and online transaction volumes reflecting strong year-on-year growth. Both days have certainly made their mark amongst local retailers and shoppers,
South Africans shopped up a storm with the total number of Black Friday transactions processed by BankservAfrica, in-store and online, at 7,077,117 (*) in 2019 – 36% up from 2018’s 5,204,594. This translates into a total spend of R6-billion, an impressive 106% increase on 2018’s R2.9-billion.
When compared to 2018, it seems bargain hunters decided to get the best deals early with a 33% year-on-year increase in sales at midnight. The 12-hour period between 06:00 and 18:00 proved to be busiest, with similar volumes being processed each hour. The highest number of transactions processed in a 60-minute period was between 10:00 and 11:00 at a volume of 595,792.
“3D-Secure, our online card authentication service, i.e. transactions that require a one-time pin(**), showed steady growth this year with a 32% year-on-year increase on Black Friday and transaction volumes reaching a total of 534,828,” says Bellingan. The busiest shopping times were between 09:00 and 10:00 in 2019 compared to the earlier start in 2018 at 08:00 to 09:00.
“The most expensive online transaction recorded on Black Friday was for a hospitality purchase of R10,067,400 by an international company. The most uses by one card was 83. During peak, we processed 717 transactions while the average was 371 per minute for the day.”
Cyber Monday was less active than Black Friday with a 42% growth in online transactions that reached a volume of 249,908 in 2019 (up from 176,595 in 2018). However, in both years, most of the transactions took place between 10:00 and 11:00, with the most expensive being R1,997,800 and 151 uses by one card. The highest average transactions per minute was 322 at peak and 173 per minute for the day.
“This year’s Black Friday and Cyber Monday data mirrors the global data of record-breaking sales – and the BankservAfrica featured figures are only a portion of the entire sales figures for both days,” says Bellingan. “It will be interesting to see if these manage to outpace festive season spend this year.”
Visit the next page for insights gathered through the PayGate payment gateway.
Amazon records biggest ecommerce day ever
Amazon has announced that Cyber Monday was once again the single biggest shopping day in the company’s history, based on the number of items ordered worldwide. Customers all around the world shopped at record levels across a wide selection, with hundreds of millions of products ordered worldwide between Thanksgiving and Cyber Monday, alone. Customers purchased millions more Amazon Devices compared to the same period last year in Amazon’s Stores globally and the best-selling items were Echo Dot and Fire TV Stick 4K with Alexa Voice Remote.
“We’re focused on making this holiday season more convenient than ever for our customers, especially given how short this holiday shopping season will be,” said Jeff Wilke, CEO Worldwide Consumer, Amazon. “We are thrilled that customers continue to come to Amazon in record numbers to discover what they need and want for the holidays. Thank you to our customers and employees all around the world for making this holiday shopping weekend the best yet.”
Holiday Weekend Highlights:
- Customers worldwide purchased more toys this Black Friday and Cyber Monday combined than ever before. Among the tens of millions of toys purchased during this time period, best-sellers included LEGO Star Wars Darth Vader’s Castle, Monopoly Game: Disney Frozen 2 Edition and Hasbro games such as Jenga, Guess Who and Candy Land Kingdom of Sweet Adventures.
- Cyber Monday was the single biggest shopping day for Amazon Fashion worldwide, with more items purchased than any other single day in the company’s history. Best-sellers included Carhartt Men’s Acrylic Watch Hat and Champion Men’s Powerblend Fleece Pullover Hoodie.
- Amazon customers worldwide ordered more than 25 million home items on Black Friday and Cyber Monday, combined.
- Best-sellers on Black Friday in the U.S. included Echo Dot, Fire TV Stick with Alexa Voice Remote, Instant Pot Duo80 – 8 Quart, 23andMe Health + Ancestry Service: Personal Genetic DNA Test, L.O.L. Surprise! Winter Disco Bigger Surprise and iRobot Roomba 675 Robot Vacuum.
- Customers worldwide purchased more than four million beauty products this Cyber Monday compared to last year, with best-sellers including Oral-B Genius Pro 900 Electric Toothbrush, Lagunamoon Essential Oils Top 6 Gift Set and L’Oreal Paris Voluminous Makeup Lash Paradise Mascara.
- Top-selling categories worldwide include Toys, Home, Fashion and Health and Personal Care.
- The best-selling products in Amazon’s Stores on Cyber Monday in the U.S. included Echo Dot, Fire TV Stick with Alexa Voice Remote, Play-Doh Sweet Shoppe Cookie Creations, Keurig K-Cafe Coffee Maker and LEGO City Ambulance Helicopter 60179 Building Kit.
- Independent third-party sellers in Amazon’s Stores — mostly small and medium-sized businesses – sold more items during Cyber Monday 2019 than any other 24-hour period in the company’s history.
- For the third year in a row, Whole Foods Market broke its all-time record of turkeys sold during the Thanksgiving season.
- Amazon delivered millions of grocery items to Prime members in the U.S. through the five days between Thanksgiving and Cyber Monday. Best sellers from Amazon Fresh and Whole Foods Market delivery included Honeycrisp apples, lemons and avocados.
- Top selling items at Amazon Books and Amazon 4-star stores over the holiday weekend included the Amazon Smart Plug, Echo Dot and All-New Echo Dot Smart Speaker with Clock, L.O.L. Surprise! Dolls, Wrecking Ball (Diary of a Wimpy Kid Book 14), and the Wyze Cam 1080p HD Indoor Wireless Smart Home Camera with Night Vision.
Record-Breaking Weekend for Devices
- Shoppers purchased a record number of Amazon Devices globally this holiday weekend.
- Amazon customers worldwide purchased millions more Amazon Devices, compared to the same period last year in Amazon’s Stores globally, including Echo devices, Fire TV devices, Kindle devices, and Fire tablets.
- It was a record-breaking holiday shopping weekend for smart home devices in Amazon’s Stores globally with shoppers purchasing millions of smart home devices, including iRobot Roomba 675 Robot Vacuum, Furbo Dog Camera, and Wemo Mini Smart Plug.
- The best-selling products in Amazon’s Stores globally were Echo Dot and Fire TV Stick 4K with Alexa Voice Remote.