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Kindle arrives in SA



Incredible Connection is the first officially approved retail chain in South Africa to make Amazon Kindle e-reader devices available to consumers.

Through an exclusive deal with Amazon, Incredible Connection is able to offer both the Kindle Keyboard 6‚ 3G and Wi-Fi device, providing 3G connectivity for life in areas that are supported, and the Keyboardless 6‚ Wi-Fi device.

Incredible Connection also provides support for readers of Kindle e-books, with in-store technicians trained to set up customers’ Amazon accounts – making the experience of buying and using a Kindle product seamless.

Incredible Connection CEO, Dave Miller, says that offering South African consumers access to Amazon Kindle is part of Incredible Connection’s ongoing focus on providing an end-to-end technology solution to its customers.

‚Obviously, we want to give our customers the kind of product access that they would get anywhere else in the world. Kindle is a massive seller, globally. Amazon reported earlier this year that their sales of e-books through Kindle had exceeded their sales of both soft and hard cover printed books.

‚And, analyst predictions that Kindle would fade away once the iPad came to market have been proven wrong because the two devices serve very different markets. Kindle is much cheaper, isn’t a computer, and focuses purely on mimicking the way a book is read. So, sales have rocketed all over the world.

‚Accordingly, we felt that those of our customers who are avid e-book readers deserved access to a device that supports their lifestyle choices.

‚At the same time, our strategy is tightly focused on ensuring that we provide lifecycle support for whatever technology our customers buy. Our market research shows that customers are less interested in specific products than in the way technology can help them achieve the lifestyle they’re aiming for.

‚So, our sales staff are trained to help customers choose the products that will best do that for them, giving them peace of mind about their purchases. And we have in-store technical boffins as well as the Incredibles on Site teams to help customer get the best out of their products. As a natural extension of that, we’ve had our in-store technicians and selected sales specialists trained to set up Amazon Kindle accounts free of charge for Kindle buyers, so that the customer walks out of our stores ready to download whatever they want from Amazon.

‚In other words, our Amazon Kindle deal demonstrates not only that we understand what the market wants and have the commercial muscle to provide it, but also that our interest in customers doesn’t stop when they leave a store. We aim to be our customers’ technology partner at every point in the evolution of their technology needs.‚

The Kindle Keyboard device sells at R2 499.95 and the Keyboardless one at R1 499.95. A range of covers, including a leather one with a reading light, are also available. And every store offers a 30-day money back guarantee.


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