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GoDaddy mixes marketing with web builder

GoDaddy has introduced powerful marketing tools that help entrepreneurs expand beyond selling on social media, writes BRYAN TURNER



The Websites + Marketing service includes GoDaddy Insight, which delivers recommendations powered by anonymised data from millions of websites, and gives small businesses an action plan powered by data science, to find new customers and engage more deeply with existing ones.

Stefano Maruzzi, GoDaddy vice president in the EMEA region, says: “By integrating a website builder with marketing tools, our solution not only enables entrepreneurs and small business owners to build a great-looking website, but also to dynamically distribute their website content where it matters. GoDaddy Websites + Marketing takes the guesswork and heavy lifting out of building and managing a digital presence, so that our customers can focus on running their business.”

Consistency is key to creating a polished, professional site, so the builder helps ensure consistent colour theme across the website. Entrepreneurs can also keep their websites protected and boost their search engine ranking by installing SSL Certificates.

Websites + Marketing includes integrations with some of the world’s largest social platforms to make it possible for small businesses to connect with more customers. It syncs with Facebook, Instagram and Google My Business, enabling entrepreneurs to respond to customer reviews from within the platform. This also makes it convenient to keep top social media platforms updated with current information. 

Intuitive SEO and email marketing tools ensure small businesses are visible and connected with customers, from Google search results to customers’ inboxes, without a huge time investment. 

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