The House of Marley, has launched its first collection of audio electronics products, MARLEY branded headphones, in South Africa.
The new range will be available in selected Incredible Connection, Dion Wired, Look & Listen and Musica stores nationwide, as well as through the exclusive etailer, Kalahari.com from spring 2012.
The House of Marley, will provide products of superior quality in both sound and design, with all products being made from eco-friendly materials that embody the Marley Family’s value of equality, unity, authenticity, sustainability and charity. MARLEY is comprised of three collections Jammin’, Freedom, and Destiny featuring noise isolating in-ear, active noise cancelling over-ear headphones and portable docking and audio stations. Suggested retail prices range from R279 to R3499, offering superior audio products for ‚”young gongs‚” to ‚”conscious connoisseurs‚”.
Four guiding principles are central to turning Bob’s ideals into actions at The House of Marley: Superior Quality, Sustainably Sourced, Cause Minded and Waste Conscious.
Superior Quality: Bob was a master at his craft and The House of Marley aims for the same excellence in everything it creates. Using reggae music as the test by which MARLEY products are made, bass is the driving force in every product. That doesn’t mean the highs have been neglected, however. MARLEY products aim for authenticity and you can hear it in every instrument and vocal. MARLEY products are made to withstand even the most active lifestyle and to emulate Bob timeless.
Sustainably Sourced: The House of Marley’s goal is to create high-quality products in the most ethical and environmentally positive way. MARLEY audio products are made with FSC certified wood, the highest standard for wood and forest products, and use recycled and recyclable aluminium and plastic. The House of Marley is continuously searching for the highest-quality, lowest environmentally impactful materials the world has to offer.
Cause Minded: A portion of proceeds from The House of Marley will benefit 1love.org. The organization, sparked by the Marley family, is dedicated to spreading Bob Marley’s message of unity and peace by lifting up a new generation of ‚”young gongs‚” to strike the hammer for charities, causes and ideas that can change the world with a focus on youth, planet and peace. Learn more at 1love.org.
Waste Conscious: The House of Marley creates eco-conscious products that aim to be sustainable, renewable and recyclable. But one thing it’s not about creating is waste. Each MARLEY product is packaged using pulp or recycled and recyclable material, so it can avoid the waste stream and manifest into something useful again. In addition, MARLEY ear buds and headphones come with storage bags from natural fibres, such as cotton and hemp.
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