Gadget initially posted this video on 18 January, and we have chosen to rerun this video today to honour the #AmINext campaign. We selected this video to make it clear that the education gap is not in women’s safety, but rather in how men need to be accountable for the actions they take against women.
Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette is taking another look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, says the shaving brand, it knows there is work to be done – together.
A short film leading the campaign, entitled “We Believe”, begins with a compilation of actions commonly associated with “toxic masculinity.”
“Gillette believes in the best in men,” said Gary Coombe, president of P&G Global Grooming. “By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come.”
More importantly, it then showcases examples of how men can take actions large and small to create meaningful change for themselves, their loved ones, and their peers, and set the right example for the next generation of men. Because it’s only by challenging ourselves to do more that we get closer to our best.
In addition to debuting the short film, Gillette is donating US$1-million per year for the next three years to non-profit organisations executing programmes in the United States designed to help men of all ages achieve their personal “best.” Through this commitment, the company says, it wants to both deliver and inspire more:
- Respect: Demonstrating respect and fostering inclusivity for all, including genders, races, religions and orientations.
- Accountability: Ending phrases like “Boys Will Be Boys” and eliminating the justification of bad behaviour.
- Role Modelling: Inspiring men to help create a new standard for boys to admire. We want boys to see and admire traits like honesty, integrity, hard work, empathy and respect.
TikTok and WEF promote inclusion
TikTok, the short-video platform for smartphones, has launched a challenge to promote inclusion and diversity during the World Economic Forum meeting in Davos this month.
TikTok, the leading destination for short-form mobile video, has launched a #AllTheDifference challenge in collaboration with the World Economic Forum, to promote inclusion and diversity while leaders of state and business meet in Davos to discuss inclusive societies.
The challenge started on 21 January and will end on 27 January, so TikTok users in 75+ global markets, including South Africa, are invited to celebrate inclusion and diversity by joining the #AllTheDifference challenge. An “I say” sticker will be available to help TikTok users express themselves bravely and creatively.
As a platform to inspire creativity and bring joy, TikTok hopes to celebrate the differences that make up its diverse community, why their voices need to be heard and the efforts they have made to make the world a more tolerant place.
Lawyer, activist, and model Thando Hopa has joined the challenge by posting a video using the “I Say” sticker, to highlight how being unique is larger than life and future-proof.
Popular TikTok creators, @kelly_kikx and @aaron_perry, have also joined the challenge to showcase what being unique and defying the odds means to them. Take a look:
Follow World Economic Forum on TikTok and show us how your stories make #AllTheDifference.
Cover your home in under 3 minutes
Naked Insurance now offers home cover and household contents insurance, which can be sorted fully from its intelligent bot in its app.
To read in-depth coverage of Naked Insurance on Gadget, click here.
Naked’s comprehensive product range now includes home cover (building insurance up to R10 million) and contents insurance (up to R2.5 million). The new offerings leverage Naked’s completely automated, front-office to back-office, processes to enable consumers to purchase cover through the mobile app within seconds.
Consumers can get a quote from Naked’s friendly chatbot, Rose, in 90 seconds and sign up for home and contents insurance in under three minutes – completely online and with no need for a phone call. They can also claim from, manage, change and cancel their policies from the Naked app without the need to speak to a call centre agent, giving them unprecedented control.
“Since we launched South Africa’s first AI-native car insurance product, many of our customers have asked when they would be able to insure their homes and possessions with us too,” says Ernest North, co- founder at Naked. “Because it was always our plan to leverage our AI, automation and machine learning technology to offer a comprehensive product suite, we are excited to answer this request with our home and contents product range.
“Naked’s car insurance offering has enjoyed strong uptake among tech-savvy people who are looking for a more convenient, digital experience and more affordable premiums than they can get from traditional insurers. Early user testing indicates that this same market will be among the most enthusiastic adopters of Naked’s home and contents cover. We look forward to bringing the transparency, fairness and value of our product to home insurance.”
The home insurance products are built on Naked’s digital systems and processes. Because it does not run legacy systems or manage a large call centre infrastructure, Naked can pass significant premium savings onto to its customers. When customers get quotes for their homes, contents and portable possessions, they are able to see how the quote changes in real-time as they add or remove items or adjust the excess payment.
Download the Naked Insurance app from the App Store for iOS or the Google Play Store for Android.