SMEs and enterprises are quickly adopting cloud computing as an alternative to physical servers. This, according to ATTILA NARIN of Amazon Web Services, is because cloud computing offers numerous benefits including lower costs, easy and quickly deployment and robustness.
Over the past few years we have seen that cloud computing is becoming the new normal for larger companies across South Africa and around the world. As well as the rapid enterprise adoption of the cloud, small businesses and start-ups are also becoming part of this growing trend. Migrating to the cloud is giving smaller organisations the ability to access near endless amounts of compute, storage and other technologies over the internet, on a pay as you go basis, lowering the overall cost of their IT and increasing their agility and pace of innovation.
In the pre-cloud world, when you asked an engineering team how long it might take to get a server to try something new, typically it would take 10 – 18 weeks. In this new world of cloud, not only can a company spin up hundreds of servers in minutes and pay only for what they use, but they have access to a very robust, full-featured technology platform that lets them go from idea to launch in record time.
For start-ups and SMEs this is good news as employees now have the opportunity to test new concepts in a much shorter time-frame and with a lot less IT investment risk. As a result, both start-ups and SMEs are evolving to be far more dynamic and innovative.
The question is not, therefore, whether you should move your activities to the cloud – it’s when you should and how quickly.
One of the main benefits of cloud computing is agility. For a start-up or SME, being able to adapt to uncertain market conditions or quickly change direction of their business to better fit with the needs and wants of customers is critical. Being able to quickly change their strategy is leading to many smaller organisations taking on older, more established players which is disrupting many, often decades old, industries.
If you think about what’s happened in the last few years, we have started to see many longstanding businesses and industries that have been completely disrupted by new companies in a very short amount of time. The best example is the growth we have seen in Internet based businesses such as Netflix, Airbnb and Dropbox. The reason for the disruption is these more agile companies have been able to rapidly experiment and test out new ideas. Those ideas that fail can be shut down quickly and inexpensively and those that succeed can be allowed to quickly grow. This is leading to many new companies taking on larger organisations, for example, in industries such as financial services.
A good example of a South African company in the financial services sector that is using AWS to flourish is Entersekt. Entersekt provides authentication solutions to customers which is making the online world a safer place to bank and shop. Entersekt has been able to build a service that can scale to millions of users by using the cloud while giving customers a more secure and better retail banking experience all while reducing online phishing fraud to an absolute 0%. Although it may be expected that a technology like this would come from one of the world’s largest banks or credit card companies, in New York, London or Hong Kong, instead it came from an agile, fast moving and fast thinking cloud based start-up based out of Stellenbosch.
As well as giving smaller organisations the ability to experiment quickly and scale up to take on larger companies, the cloud is also giving them the ability deploy their applications in multiple regions around the world with just a few clicks. This kind of global reach was previously only available to the world’s largest multinational companies. Now, with the cloud, it means a start-up can go global from day one and can increase their chances of success and also rapidly increase their customer base.
A good example of a fast growing company from South Africa that is seeing many of these benefits is Travelstart. Travelstart has been able to rapidly grow their Middle Eastern business using AWS while reducing downtime by 25%. Started in 1999, the company has grown to become Africa’s largest travel booking website offering flights, hotel bookings, car rental, vacation packages and a range of insurance services. The company operates in more than 15 countries across Africa and the Middle East. By using the cloud to rapidly grow their business, Travelstart is able to take on the world’s largest companies in their field while also increasing their reliability and levels of customer service.
Cloud computing gives businesses of any size access to storage, compute, database and many other technologies on a pay as you go basis from anywhere in the world. This is democratising the business world by giving small companies access to the same vast amounts of technology that were only in the realms of the world’s largest organisations in the past. I look forward to see the cloud continue its rapid growth in South Africa and look forward to see more start-ups expand their businesses around the world thanks to the cloud.
* Attila Narin, Head of EMEA Solutions Architecture and Business Development, Amazon Web Services
Low-cost wireless sport earphones get a kickstart
Wireless earphone brands are common, but not crowdfunded brands. BRYAN TURNER takes the K Sport Wireless for a run.
As wireless technology becomes better, Bluetooth earphones have become popular in the consumer market. KuaiFit aspires to make them even more accessible to more people through a cheaper, quality product, by selling the K Sport Wireless Earphones directly from its Kickstarter page
KuaiFit has an app by the same name which offers voice-guided personal training services in almost every type of exercise, from cardio to weight-lifting. A vast range of connectivity to third-party sensors is available, like heart rate sensors and GPS devices, which work well with guided coaching.
The app starts off with selecting a fitness level: beginner, intermediate and advanced. Thereafter, one has the ability to connect with real personal trainers via a subscription to its paid service. The subscription comes free for 6 months with the earphones, and R30 per month thereafter.
The box includes a manual, a USB to two USB Type B connectors, different sized soft plastic eartips and the two earphone units. Each earphone is wireless and connects to the other independently of wires. This puts the K Sport Wireless in the realm of the Apple Earpods in terms of connection style.
The earphones are just over 2cm wide and 2cm high. The set is black with a light blue KuaiFit logo on the earphone’s button.
The button functions as an on/off switch when long-pressed and a play/pause button when quick-pressed. The dual-button set-up is convenient in everyday use, allowing for playback control depending on which hand is free. Two connectivity modes are available, single earphone mode or dual earphone mode. The dual earphone mode intelligently connects the second earphone and syncs stereo audio a few seconds after powering on.
In terms of connectivity, the earphones are Bluetooth 4.1 with a massive 10-meter range, provided there are no obstacles between the device and the earphones. While it’s not Bluetooth 5, it still falls into the Bluetooth Low Energy connection category, meaning that the smartphone’s battery won’t be drastically affected by a consistent connection to the earphones. The batteries within the earphones aren’t specifically listed but last anywhere between 3 and 6 hours, depending on the mode.
Audio quality is surprisingly good for earphones at this price point. The headset style is restricted to in-ear due to its small design and probable usage in movement-intensive activities. As a result, one has to be very careful how one puts these earphones, in because bass has the potential of getting reduced from an incorrect in-ear placement. In-ear earphones are usually notorious for ear discomfort and suction pain after extended usage. These earphones are one of the very few in this price range that are comfortable and don’t cause discomfort. The good quality of the soft plastic ear tip is definitely a factor in the high level of comfort of the in-ear earphone experience.
Overall, the K Sport Wireless earphones are great considering the sound quality and the low price: US$30 on Kickstarter.
Find them on Kickstarter here.
Taxify enters Google Maps
A recent update to Taxify now uses Google Maps which allows users to identify their drivers, find public transport and search for billing options.
People planning their travel routes using Google Maps will now see a Taxify icon in the app, in addition to the familiar car, public transport, walking and billing options.
Taxify started operating in South Africa in 2016 and as of October 2018 operates in seven South African cities – Johannesburg, Ekurhuleni, Tshwane, Cape Town, Durban, Port Elizabeth and Polokwane.
Once riders have searched for their destination and asked the app for directions, Google Maps shares the proximity of cars on the Taxify platform, as well as an estimated fare for the trip.
If users see that taking the Taxify option is their best bet, they can simply tap on the ‘Open app’ icon, to complete the process of booking the ride. Customers without the app on their device will be prompted to install Taxify first.
This integration makes it possible for users to evaluate which of the private, public or e-hailing modes of transport are most time-efficient and cost-effective.
“This integration with Google Maps makes it so much easier for users to choose the best way to move around their city,” says Gareth Taylor, Taxify’s country manager for South Africa. “They’ll have quick comparisons between estimated arrival times for the different modes of transport, as well as fares they can expect to pay, which will help save both time and money,” he added.
Taxify rides in Google Maps are rolling out globally today and will be available in more than 15 countries, with South Africa being one of the first countries to benefit from this convenient service.