Eskimi in tune with iROKING

Eskimi, one of the largest social networks in Africa and iROKING, an African music site, have joined forces to bring African artists directly to users’ mobile phones.

The new site, music.eskimi.com is for the use of Eskimi’s millions of users, more than 5 million of which are in Nigeria. Registered Eskimi users can download tracks from iROKING’s catalogue of 35,000+ tracks from over 400 of West Africa’s top recording artists, onto their phones, via music.eskimi.com.

The new mobi site, designed for Eskimi by iROKING, allows subscribers to play their favourite Afrobeats songs and share to their Eskimi friends. Eskimi users can also chat with their friends while downloading tunes from iROKING artists like PSquare, Iyanya, Flavour and Bracket, thanks to an integrated header that shows new messages and alerts.

Adi Nduka-Agwu, Head of Business Development for iROKO Partners says: ‚”Eskimi has built a huge, online social network of people who chat about and share absolutely everything gossip, news, music which is where iROKING comes in. We can provide Eskimi users with free and legal downloads from the continent’s biggest stars, via a dedicated mobi site that works in perfect harmony with what they’re already accessing on the Eskimi platform‚”.

Vytas Paukstys, CEO of Eskimi says: ‚”We are extremely happy to add another entertainment category for our customers. Eskimi users already spend an hour per day in Eskimi and this partnership with iROKING will increase this even more. This new category of mobile music will also open new sponsorship opportunities for Nigerian brands‚”.

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