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Discovery to air Steve Jobs story



MythBusters presenters, Jamie Hyneman and Adam Savage will present a special documentary on Discovery Channel dedicated to the life of Apple co-founder – Steve Jobs and how he ushered the personal computer into our lives, ultimately leading to the way we communicate today.

Steve Jobs was a creative and technological visionary who quite simply changed society as we know it. As co-founder and CEO of Apple Computer, Jobs ushered in personal computing to the masses, which in turn led to new innovations which completely changed our way of life ‚ from how we do our work, to the way we watch movies, listen to music and interact socially. On Sunday, October 30 at 20.55 CAT, Discovery Channel will air iGENIUS: HOW STEVE JOBS CHANGED THE WORLD, a one-hour documentary that celebrates these innovations.

Hosted by Adam Savage and Jamie Hyneman, who celebrate the spirit of innovation through intellectual curiosity on Discovery Channel’s MYTHBUSTERS, the special will feature interviews with people whose lives and livelihoods were forever changed by Jobs, including: Those at the front lines of personal computing’s birth, and former Apple employees and executives, including: Lee Felsenstein, founding member of the Homebrew Computer Club, Daniel Kottke, a friend who travelled to India with Jobs and who later become an early Apple employee, and John Draper, an engineer who gave Jobs his start

Journalists, authors and critics who covered Jobs and his innovations, including NBC Correspondent Tom Brokaw, Joe Nocera (New York Times), cultural critic Toure, Bill Werde (Billboard) and Andrew Serwer (Fortune)

Scientists and educators including theoretical physicist Dr. Michio Kaku

Musicians, filmmakers and designers who saw their business completely change as a result of Job’s technological advancements, including: Stevie Wonder, Pete Wentz and lesser-known artists who credit Jobs’ innovations (such as iTunes) for their success Host Adam Savage says, ‚Someone once said that to follow the path that others have laid before you is a very reasonable course of action, therefore all progress is made by unreasonable men.‚ He continued, ‚Steve Jobs was an unreasonable man. He didn’t simply give the public what they wanted, he defined entirely new ways of thinking about our lives in the digital space: productivity, creativity, music, communication, media and art. He has touched, directly and indirectly, all of our lives.‚

Lee Hobbs, Channel Director for Discovery Channel in Discovery Networks CEEMEA’s Emerging Business region, added: ‚Steve Jobs was a true genius who literally revolutionised the way we live our lives, communicate with one another and consume our media. This special programme will honour all of his incredible achievements and chart the rise of his genius on a global scale. The show forms part of continued commitment to offering Discovery Channel viewers a slate of topical specials and we’re sure that they will be moved and fascinated by this intimate portrayal of the man who revolutionised the digital world.‚ iGENIUS: HOW STEVE JOBS CHANGED THE WORLD is produced for Discovery Channel by NBC’s Peacock Productions. For Discovery Channel, Brooke Runnette is Executive Producer: for Peacock Productions, Colleen Halpin is Executive Producer. Knute Walker, Benjamin Ringe and Aretha Marshall are also Executive Producers for Peacock Productions: Sharon Scott is Executive in Charge of Production.


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