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CES: Sony brings ‘Ambient Optimisation’ to TV



At CES in Las Vegas yesterday, Sony Electronics introduced a new lineup of televisions using Ambient Optimisation, a new technology that optimises picture and sound quality in any environment. A feature called Acoustic Auto Calibration detects where the user views the TV during initial setup, and calibrates sound quality based on the environment.

The new lineup also features an Immersive Edge design concept, not unlike the bezel-free TV launched at CES by Samsung. It uses a minimalist stand at the edge of the screen, offering an improved and unobstructed viewing experience.  

Sony Electronics unveiled new Z8H 8K LED, A8H and MASTER Series A9S OLED, and X950H and X900H 4K LED TVs. The lineup features proprietary technologies previously only found in Sony’s Master Series models, offering a more immersive viewing experience and premium large screens.

“Delivering a personalised, immersive and true-to-life viewing experience is a core focus when developing our next-generation TVs,” said Mike Fasulo, president and chief operating officer of Sony Electronics North America. “This lineup offers incredible new features to optimise the consumer experience and continue to deliver the creator’s intent in both 4K and 8K resolution.”

Proprietary technologies being used include Sony’s Picture Processor X1 Ultimate, offering a more realistic viewing experience; Triluminos Display, to reproduce subtle nuances of colour, light and gradation, and Sound-from-Picture Reality, which aligns the position of the sound with the images on the screen. The new models incorporate Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX Enhanced 1, which brings The IMAX Experience into the home.

For upcoming next-generation gaming consoles, select new models will support 8K HDR (7,680 x 4,320) resolution, 4K (3,840 x 2,160) 120fps high frame rate, and fast response time via HDMI inputs.

Visit the next page to read about the new lineup of features and TVs.

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