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CES: Sony brings ‘Ambient Optimisation’ to TV



Sony provided the following highlights of its new lineup:

  • Z8H’s New Frame Tweeter: The most immersive experience is realized through enhanced picture quality, slim design and Sound-from-Picture Reality with Sony’s new Frame Tweeter technology. The Frame Tweeter vibrates the frame of the TV to emit sound, giving customers the feeling that sound is coming directly from the screen. 
  • X-Motion Clarity for OLED: This revolutionary technology from Sony will now be available for OLED, refining action on the screen in real time with an incredible refresh rate that is brighter and clearer than ever before. 
  • X-Wide Angle X950H Expansion: X-Wide Angle technology provides vivid real-world colors from any angle while retaining more brightness than other conventional LED TVs. Enjoy a great picture with incredible contrast from anywhere in the room. To offer an even more impactful viewing experience, the X950H has expanded X-Wide Angle to 55″ and 65″ class size.
  • Z8H’s Backlit Remote: Customers can now enjoy their viewing experience in darker environments with the Z8H’s backlit remote. 
  • Android TV: The new lineup will feature Android TV with the Google Assistant, Google Play Store and Chromecast built-in, which offers users easy access to content, services and devices via its extensive platform. Sony’s original user interface menus and voice controls are also enhanced for better daily use. Expanded voice control functions enable users to enjoy live TV, apps and connected devices hands-free.  
  • Hands-free Capabilities for X950H and Z8H: Sony’s voice-activated TVs work alongside Google Assistant to provide a smarter viewing experience. Ask the Assistant to search for the latest blockbuster, stream shows, or open multiplayer games. Have it dim the lights by connecting smart home devices. Manage tasks and see your calendar. Or ask it questions and see the answers on your TV.
  • Smart Speaker Compatibility: With the Google Assistant and Amazon Alexa enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices.
  • Easy Connectivity to Most Devices: With Apple AirPlay 2, users can stream movies, music, games and photos to their television right from their iPhone, iPad or Mac. Apple HomeKit technology provides an easy, secure way for users to control their television from their iPhone, iPad or Mac.

Read more about Sony’s latest TV models.


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