Canon has unveiled a new macro lens for the EOS M series of cameras, which includes the world’s first built in Macro Lite, removing shadow and darkness.
Canon has unveiled the EF-M 28mm f/3.5 Macro IS STM, a new macro lens for EOS M series cameras, which includes the world’s first built in Macro Lite, removing shadow and darkness. With class-leading magnification, the ability to focus on subjects as close as 13mm, and a body weighing just 130g, the EF-M 28mm f/3.5 Macro IS STM is also the world lightest macro lens for mirrorless interchangeable lens cameras.
Canon provided the following information:
The dedicated Macro Lite allows you to bring the lens as close as you need without compromising on light. Used to illuminate small objects up close, it can be controlled by a switch, letting you change the lighting intensity and direction on one or both sides of the Macro Lite, allowing you to create dramatic lighting, while the design reduces shadows cast by both the camera and lens. For photos that show the sparkle of jewellery or the intricate texture of fabric for a fashion blog post, or even close-up portraiture, the lens helps you capture photos worthy of sharing.
Magnify every detail
For one-of-a-kind shots, the lens offers both life-size 1.0x magnification and
1.2x in Super Macro mode. Bringing you closer to subjects and helping you capture intricacy and magnifying minute detail, it can focus up to 13mm.
Giving you the flexibility to shoot handheld without camera shake, Canon’s optical Image Stabilizer – which delivers sharp, blur free shots – when combined with Hybrid IS technology, also corrects angular camera shake, usually seen when shooting macro.
The EF-M 28mm f/3.5 Macro IS STM is the world’s first autofocus lens which is capable of focusing at both infinity and at 1.2x magnification. As well as exceptional macro performance, the EF-M 28mm f/3.5 Macro IS STM includes a seven blade circular aperture for smooth background blur, as well as a 45mm focal length (35mm equivalent), for the versatility to capture portrait and wider shots on the go, without having to change your lens. For beautiful, smooth movies, near silent focusing from the lens’s STM removes the worry of noise interruption as you shift focus and move through scenes.
To help you take full advantage of the AF speed capable, when shooting movies on an EOS M3 or EOS M10 with the EF-M 28mm f/3.5 Macro IS STM, a firmware update will be released at the end of May.
EF-M 28mm f/3.5 Macro IS STM Key Features:
· Create superb macro shots with unique in-built Macro Lite
· Get closer to bring out new levels of detail
· Pin sharp images with Hybrid IS and unique design
· Compact stylish design that’s an ideal match for the EOS M
· Easily record smooth movies
CES: So long, and thanks for all the beer!
Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for enjoying beer, writes BRYAN TURNER
From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.
Here are some of the beer technologies that stood out:
LG HomeBrew – Craft beer made at home
LG’s HomeBrew craft beer-making machine, debuted at CES 2019, brings the brewing process home thanks to single-use capsules, a self-cleaning feature, and an algorithm optimised for fermentation.
Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.
The beer machine not only offers a simple way to make craft
Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now:
- Hoppy American IPA
- Golden American Pale Ale
- Full-bodied English Stout
- Zesty Belgian-style Witbier
- Dry Czech Pilsner
The only catch? It takes about two weeks to make, depending on the beer type.
“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”
Click here to read about the party speaker that holds beer and robots that pour beer.
CES: Alienware gets Legend-ary
At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.
Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.
Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.
“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”
Click here to read about Alienware Legend in action with the Area-51m and m-series laptops