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Apple rolls out Card

Apple’s latest service venture, a virtual credit card, claims it can help improve spending habits and can simplify how credit card statements are represented.

Click below to watch how it works and to read more about the card.

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Earlier this year, Apple announced the Apple Card, a virtual and physical credit card combo. The iPhone offering works with the Apple Wallet app and NFC, similar to how Samsung Pay works, with the exception of Apple issuing cards. 

Apple claims the card transforms the credit card experience by reducing fees, encouraging customers to pay less interest and providing an on-device, enhanced level of privacy and security. This means that Apple won’t process their user’s data with personal identifiers, something other virtual card providers don’t yet offer.

It is limited to the US at the moment and offers a rewards program called Daily Cash, which gives back a percentage of every purchase as cash on customers’ Apple Cash card each day.

“Apple Card builds on the success of Apple Pay and delivers new experiences only possible with the power of iPhone,” said Jennifer Bailey, Apple’s vice president of Apple Pay. “Apple Card is designed to help customers lead a healthier financial life, which starts with a better understanding of their spending so they can make smarter choices with their money, transparency to help them understand how much it will cost if they want to pay over time and ways to help them pay down their balance.”

Apple Card uses on-device machine learning in conjunction with Apple Maps to clearly label transactions with merchant names and locations. Purchases are automatically totalled and organised by colour-coded categories such as Food and Drinks, Shopping, and Entertainment. Apple claims this may help customers better understand their spending, by providing weekly and monthly spending summaries where purchases can be clearly identified.

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