The PC component market has seen a great deal of change in late 2010 and the early part of 2011. This change has resulted in customers and channel partners scrambling to find components to meet their PC building needs.
In an effort to give some clarity on the PC components market, AMD has launched a new marketing campaign – ‚Ready. Willing. And Stable.‚ This campaign is also being used to encourage component channel companies and PC enthusiasts to drive opportunities for its CPUs and GPUs.
The campaign is composed of:
A global advertising program where it aims to reach its channel partners and consumers looking for the best PC components today. This campaign includes regional display advertising purchases on leading PC enthusiast sites such as:
AMD has also launched an online marketing campaign designed to direct partners and customers to a newly launched web page where easy-to-digest information is available about AMD’s current products, specifically highlighting how they stack up against competitive offerings. This page can be reached by clicking:
Furthermore, to drive end-customer awareness, AMD has launched a Twitter contest. This too is designed to raise awareness of AMD’s desktop and notebook platform solutions. Winners in the contest will be eligible to receive prizes including AMD products and PC games.