Samsung has been selected as leader in the New Technology/Tablets Category and Smartphones Category of the latest Ask Afrika Youth Brands Survey, the largest survey of its kind in South Africa.
The survey, conducted annually by Ask Afrika, polled a sample of 8,300 South Africans aged between 15 – 34 for their sentiments on thousands of brands in 71 product categories. The Survey celebrates brands which are used most loyally by South Africa’s youth, irrespective of background or living standard. According to Ask Afrika, these are brands that define a common experience, often on a daily basis to which the young people are committed to. The scores were calculated based on different metrics for assorted product categories as loyalty metrics vary for different markets.
“The South African youth market is the sector that will drive technology trends into the future, so we are honoured to note that Samsung is seen as an iconic brand both for smartphones and tablets in this demographic,” says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa. According to Fleischer, the market comprises both Millennials and true ‘Digital Natives’, who are highly demanding power users of mobile technology. “Samsung’s smartphone and tablet releases in recent years have not only met their expectations, but also raised the bar for what a tablet or smartphone should be able to deliver,” he continues.
Samsung was also registered as the top tablet brand in the Ask Afrika Icon Brands Awards 2015 and ranked among the top brands in the Ask Afrika Youth Brands Survey 2015 as well as being listed as an emerging ICON platinum brand for its tablets in the Ask Afrika Icon Brands Awards 2014.
“Samsung’s mobile technology and innovation is inspired by consumers, for consumers and is designed to be meaningful and add value to their lives. Results like these epitomise our commitment to understanding what our customers really want and need from our cutting edge technology and pioneering products,” says Fleischer.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.