The digital transformation of our lives and economies has led to great advances, but at the same time it has resulted in increased exposure to a range of threats and given rise to new vocabulary such as shadow IT, phishing, ransomware and botnets, writes TINUS JANSE VAN RENSBURG, Cisco Regional Manager of Security Africa region
The digital transformation of our lives and economies has led to great advances in communication and productivity, but it has also created a great dependency on Internet connectivity across industries and individuals. This has resulted in increased exposure to a range of threats and given rise to new vocabulary such as shadow IT, phishing, ransomware and botnets.
The Fourth Industrial Revolution has radically improved lives, but has also created a new set of challenges that come with the ubiquity of networks; starting with their protection. Technology is ingrained in every aspect of today’s economy with many core assets now digital in nature, and susceptible to attack. While conventional wars saw planes, ships and tanks controlled by pilots, sailors and soldiers, today’s agents of destruction include laptops, mobiles and an Internet connection. The virtual ‘theatre of war’ now includes elusive forces capable of violating companies, governments and individuals with an array of digital weapons that can be automated to amplify the impact. Today, a few strokes on a keyboard can destroy an individual’s reputation, affect stock prices, and even the fate of nations.
The scale of the challenge is sobering. Every day over 20 billion cyber-threats (almost three for every man, woman and child on the planet) are blocked by Cisco. Last year, the global incidents of distributed denial-of-service attacks (which inundate network servers with junk Web traffic), jumped by 172%. This is expected to more than double to 3.1 million attacks by 2021. What these statistics do not provide, however, is the increasing levels of sophistication used by online perpetrators and sophisticated syndicates that make stealing data, disrupting networks and extorting money their business.
Today’s Allied Forces
Fortunately, forces are aligning to protect citizens, companies and governments from elements that aim to undermine the so-called ‘free world’ of the 21st Century. The Allied Forces of today are members of the private and public sector who are coming together to fight a ‘silent war’ against an enemy that is often faceless and operating from a borderless territory. While wars have typically been based on gaining or protecting territories and resources, the cyber war of the present is about maintaining and protecting the digital circulatory system of the global economy, and in some cases, the integrity of political systems.
For example, earlier this year two technology giants – IBM and Cisco –announced an agreement to work together in a number of areas, including ‘threat intelligence’. Apart from integrating various security products and services, the two companies have agreed to share their expertise in order to better detect and mitigate threats, as well as creating integrated security tools offering automated threat responses with greater speed and agility. Such a coordinated response is necessary given that 65% of organisations are using up to 50 different security products, with many of these organisations migrating security infrastructure to public and private cloud providers.
Apart from software and hardware companies collaborating, we are also seeing new organisations and forums being created to share information such as the Internet Watch Foundation, and the Cyber Threat Alliance. The scourge of cyber-threats has caused cybersecurity experts from diverse organisations in the ICT industry to work together in good faith to improve the broader defense capabilities.
‘Art of War’
In these days of digital warfare and the potential for digital infiltrations to spread quickly, being responsive is paramount. Fortunately, with more organisations collaborating and new technologies being applied, (such as machine learning), response rates to digital threats have improved dramatically. For example, between November 2015 and May 2017, Cisco decreased its median time to detection from just over 39 hours to about 3.5 hours. Beyond detecting threats and responding, today’s Allied Forces are pre-emptively blocking online incursions. For example, on a daily basis, the global threat intelligence company Talos inspects over 600 billion email samples and collects in excess of one billion malware samples.
Given the scale of cyber threats, it is essential to automate the detection and handling of threats and to secure ‘peripherals’ such as mobile devices. Using Artificial Intelligence, one new countermeasure is a technology called Cognitive Threat Analytics (CTA). Developed by Cisco, CTA continuously learns from the massive amounts of data it analyses, making it possible to identify threats and distinguishing them from normal online traffic, thereby offering a ‘smart defense’ against malicious network behaviors at a scale and speed unmatched by humans. Another advancement that was introduced in February this year, is the first Secure Internet Gateway (SIG) in the cloud. Designed to address the inherent security risks in an increasingly mobile workforce, it protects employees – whether they are on or off the corporate network – providing a ‘safety net’ that covers 100% of mobile traffic, without the need to install hardware and or manually update software.
|The day-to-day activities of all countries in the modern economy are part of a hyper-connected, global system. As a result, all individuals, companies and countries are potential targets for organisations with nefarious intentions. Being ‘battle ready’ is critical. This entails education, training, equipment, technology and specialised services to protect against digital attacks. It also demands a coordinated and collaborative defence across industry, government and society as part of taking a proactive stance to safeguard digital communication systems.
Security is everyone’s concern and protecting ourselves can no longer be conducted in isolation. With this is mind, it is useful to ponder the timeless words of Sun Tzu – the 500 B.C. Chinese philosopher and military strategist and author of The Art of War:
“The art of war teaches us to rely not on the likelihood of the enemy’s not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.”
Smart grids needed for Africa’s utilities
Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.
Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.
Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.
Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.
African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.
Embracing mobility to drive ROI
Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.
Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.
Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.
By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:
· Create a new work order on the fly and log new opportunities
· Access both historical and planned work information when requested
· Permit customers to sign when the job is completed
· Capture measurements and inspection notes on route work orders
· Create new fault reports on routing
· Facilitate documentation through photo capturing
· Provide easy access to technical data and preventive actions.
The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.
Brands fall for app vanity
The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.
In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis.
While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities.
Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI).
It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind.
Why apps won’t win the internet
The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement.
Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge.
Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance.
Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps.
However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year.
On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.
When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience.
In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development.
So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base?
The logical app alternative
The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are.
Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short.
Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience.
Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.)
Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts.
Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI.