Microsoft has released the Windows 10 Fall Creators Update and Windows Mixed Reality headsets and experiences.
Microsoft says the Update offers breakthroughs in creativity, from bringing mixed reality and 3D to the masses, to faster broadcasting for gaming, to turning photos and videos into real memories. It can be experienced on a wide variety of Windows 10 PCs and on a range of Windows Mixed Reality headsets available for the first time this week.
Windows 10 Fall Creators Update
The Windows 10 Fall Creators Update is packed with new innovations including new Inking experiences such as inking directly on PDFs, a new Find my Pen feature, Continue on your PC with Cortana* or on your phone’s browser including, Microsoft Edge for seamless Windows experiences across devices, enhanced security and privacy features, and improvements in accessibility, including Eye Control.
Mixed Reality for the Masses
The Windows 10 Fall Creators Update introduces mixed reality to the masses. With mixed reality, Microsoft seeks to fundamentally improve the way people create, communicate and play. Customers can transcend time and space and immerse themselves in any environment, helping ideas break free from the boundaries of paper or screens.
Until now, any practical use of mixed reality required the use of a headset and for immersive virtual reality, people had to mount cameras in the corners of their home. And they couldn’t take their headset with them to a friend’s house or their workplace. That changes with the availability of Windows Mixed Reality headsets. For the most immersive mixed reality experience, our partners, Acer, Dell, HP, and Lenovo are launching the very first Windows Mixed Reality headsets today, at Microsoft Store and Microsoft.com, beginning at $399 for headsets bundled with advanced motion controllers. Samsung’s innovative mixed reality headset, the Samsung HMD Odyssey, will become available on November 6th. Windows Mixed Reality headsets allow customers to take them on the go.
The Fall Creators Update also includes the Mixed Reality Viewer, which brings mixed reality to the PC. By simply using the camera on a PC, customers can see 3D objects mixed into their actual surroundings – people, places, things, or anything they can imagine.
From innovative and affordable new Windows Mixed Reality headset to technology to experience mixed reality on a PC, many components are coming together to introduce the world to mixed reality. Now customers can enjoy travel, sports, live concerts and gaming like never before in their own virtual home with content from over 20,000 apps in the Windows Store.
3D Offers Next Boost to Human Productivity
3D will offer the next major boost to human productivity, enabling a next generation of computing that moves far beyond the 2D world. This is powerful because 3D is truly representative of the world we live in – improving the way people comprehend, retain and learn.
With the Fall Creators Update, Microsoft enables anyone to create in 3D. Over 100 million people use Microsoft Paint every single month and now with Paint 3D they can all become 3D creators – easily manipulating objects, creating and sharing in 3D. With the Fall Creators Update, customers can now bring 3D objects into Office files, including PowerPoint presentations and Word documents, to dramatically improve their storytelling and improve comprehension. Objects can rotate and animate within a presentation. And with the Mixed Reality Viewer, 3D creations can easily be dropped into the physical world. 3D is great for students, professionals or anyone who wants to create.
Gaming becomes even more Interactive
Gaming is the fastest growing form of entertainment because it is incredibly interactive. Gaming has also never been more popular on Windows, with over 200 million monthly active users gaming on Windows 10.
With the explosion of interest in eSports and interactive game streaming, more people watch gameplay than actually play games. Microsoft launched Mixer, the only near real-time, interactive game streaming service, to help everyone broadcast, watch or interact with other gamers.
With the Fall Creators Update, Mixer becomes even better – people can now launch and jump into a game stream faster than before. Game Mode also enables developers to access all the power of the PC and dedicate it to games, delivering a more performant gaming experience on Windows 10.
The next era of gaming is coming with the new improvements in the Fall Creators Update, immersive gaming experiences for Mixed Reality, and the upcoming launch on November 7 of Xbox One X, the world’s most powerful console built for true 4K gaming.
Creating Memories with Photos & Videos
Photos and videos have never been more popular on Windows, with more than 250 million active users of Photos on Windows 10.
In Fall Creators Update the Photos app is totally reimagined, so people can easily convert photos into memories and stories with personalized 3D effects, Ink, transitions, and video – no editing experience required. Customers can take photos and simply and easily edit them into a collage of photos and videos with a soundtrack, theme, ink and cinematic transitions. For example, with 3D, objects can be made dynamic, like a soccer ball bursting into flames as it passes the goalie and soars into the net.
Microsoft believes the need to create has never been more important. The company is excited to work with device partners to deliver incredible modern devices this holiday. The Windows ecosystem fosters incredible innovation, and this holiday, there will be a range of beautifully designed, and feature-rich, modern devices. These include new Windows 2-in-1s, laptops, all-in-ones, gaming PCs that feature Intel’s new 8th Generation Intel Core processors, the latest NVIDIA GPUs enabling Windows Mixed Reality experiences, long battery life, and OLED and 4K screens for the most stunning visuals.
From new PCs from our partners, new Windows Mixed Reality headsets and motion controllers – to the world’s most powerful console in Xbox One X – Windows devices are available to empower the creator in all of us.
Smart grids needed for Africa’s utilities
Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.
Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.
Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.
Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.
African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.
Embracing mobility to drive ROI
Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.
Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.
Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.
By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:
· Create a new work order on the fly and log new opportunities
· Access both historical and planned work information when requested
· Permit customers to sign when the job is completed
· Capture measurements and inspection notes on route work orders
· Create new fault reports on routing
· Facilitate documentation through photo capturing
· Provide easy access to technical data and preventive actions.
The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.
Brands fall for app vanity
The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.
In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis.
While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities.
Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI).
It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind.
Why apps won’t win the internet
The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement.
Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge.
Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance.
Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps.
However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year.
On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.
When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience.
In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development.
So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base?
The logical app alternative
The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are.
Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short.
Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience.
Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.)
Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts.
Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI.