Faster, more dependable Wi-Fi connectivity that works even in a crowded train or bus station or terminal is critical to meeting passenger and operational needs, says MICHAEL FLETCHER of Ruckus Wireless.
Michael Fletcher, sales director for Ruckus Wireless sub-Saharan Africa says; “Each day, thousands of people pass through transportation hubs such as airports, train and bus stations, and with business and leisure travelers carrying smartphones, tablets and other mobile devices, the demand for high capacity high performance Wi-Fi connectivity has not just become a ‘nice to have’ amenity, but rather an expected service, like electricity and running water. The City of Tshwane’s Bus Rapid Transit system, A Re Yeng, is a perfect example of this.”
Tshwane’s bus system began operations in December 2014 and with it came a world-first in mobile connectivity, with the rollout of uninterrupted free WiFi along the trunk route for commuters on board as an expansion of the City of Tshwane’s free WiFi network. Since inception, a total of 163,126 unique users have used the Tshwane Free WiFi service, with a total of 6,461,327 sessions being accumulated, with a total usage of 21242.3GB being uploaded and downloaded.
Says Zahir Khan, COO of Project Isizwe, which has been integral to Tshwane’s free public WiFi efforts; “The A Re Yeng busses come equipped with a connection to Tshwane’s WiFi service, offering 250MB of free WiFi access per device per day, giving travelers the ability to do things like look for jobs, access learning materials online, and keep in touch with their friends while on the move around the city. Looking at the statistics and growth of the system, it is evident that the demand is growing in South Africa.”
Passengers need real-time access to schedules, gate and ticket information, maps and/or other guidance as they pass through the bus terminal. WiFi not only provides an ideal method for these activities, it also provides a platform for new revenue generating services such as additional WiFi access or 3G/4G offload, as well as support for bus terminal operational needs such as point-of-sale, digital signage and video security.
Continues Fletcher; “From a commercial perspective, there is also a global trend for transportation cargo and fleet services to become more involved in value added activities such as cargo processing and logistics, which will require new processes, practices and technological advances around stock control and integration, as well as better wireless connectivity.”
Steven Sutherland, Sales Director for MiX Telematics, agrees that WiFi plays a crucial role here. “WiFi is critical, especially when it comes to companies that are using Software-as-a-Service (SaaS) model to run and/or keep an operational eye on their businesses. In the fleet sector specifically – across Africa – WiFi enables constant, reliable connectivity for managers that are on-the-go – offering them the opportunity to remain connected when they might not be otherwise. This enables real-time access to their fleet and their business data at any given time.”
As drivers and remote workers become more and more included in day-to-day processes through the application of smartphone and tablet based applications, so too does the reliance on WiFi networks and coverage.
“Essentially, it’s about smart transportation management, which facilitates the management of fleets in real-time, remote access to in-cab video, efficient user connections, real-time alerts and geo-location of all vehicles,” adds Sutherland.
Transportation hubs – both from a consumer and commercial perspective – are often very large facilities that require wireless connectivity everywhere, both inside and out. Getting reliable and complete WiFi coverage across a facility can be expensive and time-consuming. Because density of client devices over the course of the day can dramatically impact demand – it can result in poor connections, low user satisfaction, and unacceptable network quality.
“This isn’t acceptable anymore, and as infrastructure and transportation hubs develop across the regions and cities move towards becoming smarter not only in terms of operational processes and service delivery, but also connecting citizens – we are likely to see high-density WiFi take it’s rightful place more and more as a critical enabler,” says Fletcher.
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.