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Why VR will drive the next wave of change

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Virtual reality is set to start moving into the mainstream of the technology market this year creating the next wave of growth for the industry, says ERNST WITTMANN, Regional Manager for Southern Africa at Alcatel.

Smartphone manufacturers rather than games console makers or VR specialists hold the key to mainstream consumer acceptance of VR devices. Smartphone manufacturers will unlock affordable VR for the average consumer. In much the same way as smartphones have put an affordable camera, GPS and powerful computer in our pockets, they will give most of us our first taste of VR.

According to market researcher IDC, shipments of augmented reality and VR hardware will grow sharply to 9.6 million units this year and to 110 million units by 2020. The VR category has been relatively small until now, but the technology is maturing. We’re starting to see excitement for its potential from businesses and consumers alike.

Premium VR devices will represent most VR revenue in the next few years but only a small portion of the shipments, according to numbers from Strategy Analytics. The research firm projects that more affordable smartphone-powered devices will account for some 87% of VR devices shipped this year.

This makes sense since the premium devices are aimed at an early adopter audience, primarily the gamer, that doesn’t mind spending at least $500 on a new gadget. Smartphone manufacturers will offer a lower entry price and tie their VR offerings to a device that their customers already own.

VR is a computer-generated simulation of a three-dimensional image or environment, presented to the user on a screen housed in a helmet or a pair of goggles. The user feels as if he or she is present in a three-dimensional space, able to interact with the virtual world through equipment such as a glove fitted with sensors.

The initial application for VR is creating immersive videogames, where the user feels as he or she really is sitting in the cockpit of a race car, navigating a dungeon filled with monsters, or trying to survive a night in a haunted house. But there are endless other business and entertainment applications for VR as well.

For example, some hospitals already use VR to simulate surgery after getting a 3D image of the brain using an MRI scan. Training applications are also becoming more sophisticated, offering risk-free ways to help people to practice or learn skills as diverse as surgery, flying an airplane, or surviving in a combat zone.

Art students or tourists could wander simulations of the world’s great art galleries without leaving home, offering new experiences to people who cannot travel for financial or health reasons. And films and televised sports events could be made more immersive by making you feel like you’re in a theatre or a stadium rather than your lounge.

For many people, VR still sounds like a fanciful idea. But as smartphones become more powerful and the VR display technologies become cheaper and more mature, VR will become a fixture in our lives.

Many analysts believe that VR is in its growth cycle today where smartphones were in 2007 – so we can expect to see VR really take off by 2020. The technology has great potential to enrich our lives, create new ways to learn, offer exciting entertainment options, and deliver powerful new experiences.

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Huawei goes ultra-premium

Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.

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The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.

“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”

The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology.  The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.

High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.

Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :

·         The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it

·         The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation

·         The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days

·         An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket

·         256GB of internal storage means those constantly on the go and constantly on their phone can be worry free

·         Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go

·         Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water

Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”

Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.

The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.

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Cross-channel chat launched

Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.

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It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.

“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”

Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.

As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.

“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”

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