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Why sports cars make us feel good

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Forget romance, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfilment.

The study measured “buzz moments” – peak thrills that play a vital role in our overall wellness – as volunteers cheered on their favourite football team, watched a gripping Game of Thrones episode, enjoyed a passionate kiss with a loved one or took an intense salsa dancing class. Only the occasional highs of riding a roller coaster ranked higher than the daily buzz of a commute in a sports car.

Working with neuroscientists and designers, Ford brought the research to life with the unique Ford Performance Buzz Car: a customised Ford Focus RS incorporating wearable and artificial intelligence technology to animate the driver’s emotions in real time across the car’s exterior. 

Watch the video here https://youtu.be/AFpt6jziFsU

“A roller coaster may be good for a quick thrill, but it’s not great for getting you to work every day,” said Dr Harry Witchel, Discipline Leader in Physiology. “This study shows how driving a performance car does much more than get you from A to B – it could be a valuable part of your daily wellbeing routine.”

Study participants who sat behind the wheel of a Ford Focus RS, Focus ST or Mustang experienced an average of 2.1 high-intensity buzz moments during a typical commute; this compared with an average of 3 buzz moments while riding on a roller coaster, 1.7 while on a shopping trip, 1.5 each while watching a Game of Thrones episode or a football match, and none at all while salsa dancing, fine dining or sharing a passionate kiss. 

For the research, Ford took one Focus RS and worked with Designworks to create the Buzz Car:

From concept, design and installation to software development and programming, the Buzz Car took 1,400 man-hours to create. Each “buzz moment” experienced by the driver – analysed using a real-time “emotional AI” system developed by leading empathic technology firm Sensum – produces a dazzling animation across almost 200,000 LED lights integrated into the car. The Buzz Car also features:

  • High-performance Zotac VR GO gaming PC
  • 110 x 500-lumen daylight-bright light strips
  • 82 display panels with 188,416 individually addressable LEDs

Driver state research

Researchers at the Ford Research and Innovation Center in Aachen, Germany are already looking into how vehicles can better understand and respond to drivers’ emotions. As part of the EUfunded ADAS&ME project, Ford experts are investigating how in-car systems may one day be aware of our emotions – as well as levels of stress, distraction and fatigue – providing prompts and warnings, and could even take control of the car in emergency situations.

“We think driving should be an enjoyable, emotional experience,” said Dr Marcel Mathissen, research scientist at Ford of Europe. “The driver-state research Ford and its partners are undertaking is helping to lead us towards safer roads and – importantly – healthier driving.”

Activity Buzz Moments *
Roller Coaster 3
Driving 2.1
Shopping 1.7
Game of Thrones 1.5
Football Game 1.5
Kissing 0
Salsa Dancing 0
Dining 0

* Average number of high-intensity buzz moments per participant

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Cars connect to traffic lights

New Jaguar Land Rover technology using Vehicle-to-Infrastructure (V2X) connects cars to traffic lights so drivers can avoid getting stuck at red and help free up traffic flow in cities.

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The world’s first traffic lights were installed exactly 150 years ago outside the Houses of Parliament in London. Since then drivers around the globe have spent billions of hours waiting for green. With Jaguar Land Rover’s latest tech, however, their days could be numbered.

The Green Light Optimal Speed Advisory (GLOSA) system allows cars to “talk” to traffic lights and inform the driver the speed they should drive as they approach junctions or signals.

Widespread adoption of the V2X technology will prevent drivers from racing to beat the lights and improve air quality by reducing harsh acceleration or braking near lights. The goal is for the V2X revolution to create free-flowing cities with fewer delays and less commuter stress.

The connected technology is currently being trialed on a Jaguar F-PACE, as part of a £20 million (R371 million) collaborative research project.

Like all Jaguar or Land Rover vehicles today, the F-PACE already boasts a wide range of sophisticated Advanced Driver Assistance (ADAS) features. The connected technology trials are enhancing existing ADAS features by increasing the line of sight of a vehicle when it is connected via the internet to other vehicles and infrastructure. GLOSA is being tested alongside a host of other measures to slash the time commuters spend in traffic.

For example, Intersection Collision Warning (ICW) alerts drivers when it is unsafe to proceed at a junction. ICW informs drivers if other cars are approaching from another road and can suggest the order in which cars should proceed at a junction.

Jaguar Land Rover has also addressed time lost to searching for a parking space by providing real-time information of available spaces to drivers and developed an Emergency Vehicle Warning to alert motorists when a fire engine, police car or ambulance is approaching. The advanced technology builds on the connected systems already available on the Jaguar F-PACE such as Adaptive Cruise Control.

Oriol Quintana-Morales, Jaguar Land Rover Connected Technology Research Engineer, said: “This cutting-edge technology will radically reduce the time we waste at traffic lights. It has the potential to revolutionise driving by creating safe, free-flowing cities that take the stress out of commuting. Our research is motivated by the chance to make future journeys as comfortable and stress-free as possible for all our customers.”

The trials are part of the £20 million government-funded project, UK Autodrive, which has helped accelerate the development of Jaguar Land Rover’s future self-driving and connected technology. As well as strengthening the Midlands’ position as a hub of mobility innovation. Britain’s biggest car maker, headquartered in Coventry, is working on connected technology as part of its pledge to deliver zero accidents, zero congestion and zero emissions.

Connected technology will link the vehicle to everything around it, allowing seamless, free-flowing traffic that will pave the way for delivering self-driving vehicles.

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Roborace reveals new vehicle

Roborace has given its fans a first look at what the new competition vehicle for Season Alpha will look like at the WebSummmit conference in Lisbon, Portugal.

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DevBot 2.0 utilizes sensors similar to that in Robocar and is also fully electric, but has the addition of a cockpit for a human driver.

Season Alpha will see teams comprising of both a human driver and an AI driver. Lap times from the duo will be compared with that of other human + machine teams to determine a winner.

DevBot 2.0 will be launched in the new year but Roborace CEO Lucas Di Grassi has shared some first glimpses of what 2019 holds for the series in an interview on stage at WebSummit.

Season Alpha will see teams compete starting in Spring 2019 using the DevBot 2.0 vehicles to develop their automated driving systems, with professional drivers teaching the AI how to improve, as well as learning from the AI how to better their own performance.

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