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Why sports cars make us feel good

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Forget romance, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfilment.

The study measured “buzz moments” – peak thrills that play a vital role in our overall wellness – as volunteers cheered on their favourite football team, watched a gripping Game of Thrones episode, enjoyed a passionate kiss with a loved one or took an intense salsa dancing class. Only the occasional highs of riding a roller coaster ranked higher than the daily buzz of a commute in a sports car.

Working with neuroscientists and designers, Ford brought the research to life with the unique Ford Performance Buzz Car: a customised Ford Focus RS incorporating wearable and artificial intelligence technology to animate the driver’s emotions in real time across the car’s exterior. 

Watch the video here https://youtu.be/AFpt6jziFsU

“A roller coaster may be good for a quick thrill, but it’s not great for getting you to work every day,” said Dr Harry Witchel, Discipline Leader in Physiology. “This study shows how driving a performance car does much more than get you from A to B – it could be a valuable part of your daily wellbeing routine.”

Study participants who sat behind the wheel of a Ford Focus RS, Focus ST or Mustang experienced an average of 2.1 high-intensity buzz moments during a typical commute; this compared with an average of 3 buzz moments while riding on a roller coaster, 1.7 while on a shopping trip, 1.5 each while watching a Game of Thrones episode or a football match, and none at all while salsa dancing, fine dining or sharing a passionate kiss. 

For the research, Ford took one Focus RS and worked with Designworks to create the Buzz Car:

From concept, design and installation to software development and programming, the Buzz Car took 1,400 man-hours to create. Each “buzz moment” experienced by the driver – analysed using a real-time “emotional AI” system developed by leading empathic technology firm Sensum – produces a dazzling animation across almost 200,000 LED lights integrated into the car. The Buzz Car also features:

  • High-performance Zotac VR GO gaming PC
  • 110 x 500-lumen daylight-bright light strips
  • 82 display panels with 188,416 individually addressable LEDs

Driver state research

Researchers at the Ford Research and Innovation Center in Aachen, Germany are already looking into how vehicles can better understand and respond to drivers’ emotions. As part of the EUfunded ADAS&ME project, Ford experts are investigating how in-car systems may one day be aware of our emotions – as well as levels of stress, distraction and fatigue – providing prompts and warnings, and could even take control of the car in emergency situations.

“We think driving should be an enjoyable, emotional experience,” said Dr Marcel Mathissen, research scientist at Ford of Europe. “The driver-state research Ford and its partners are undertaking is helping to lead us towards safer roads and – importantly – healthier driving.”

Activity Buzz Moments *
Roller Coaster 3
Driving 2.1
Shopping 1.7
Game of Thrones 1.5
Football Game 1.5
Kissing 0
Salsa Dancing 0
Dining 0

* Average number of high-intensity buzz moments per participant

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Mini embraces innovation

Mini has launched its 2018 models with customisable interior features and major technology upgrades, writes BRYAN TURNER.

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Mini has never been known as a high-tech car, due to its small form factor being the differentiator. But now the well-known brand has received a long-awaited strategy overhaul, bringing with it a new technology focus. Even the Mini logo underwent a subtle redesign, opting to use negative space to show the gaps in the wings of the logo instead of a raised metal look. This forms part of the new “MINImalism” strategy. 

Mini’s strategy for now and the foreseeable future is to increase automation in its cars.

Connected Drive, pioneered by BMW, allows for an intelligent connection between the car and smartphone. This enables one to check the fuel level, heat the interior and start the onboard navigation, all without having to be near the car, from a smartphone. When one is in the car, calendar events with location data can trigger the onboard navigation to calculate ETAs and time in traffic, offset on real-time data collected through the smartphone’s Internet connection.

We tested it with both the Mini Connected Drive and BMW Connected Drive apps, and both interfaced well with the car. Surprisingly, the BMW Connected Drive app seemed to interface slightly better with the Mini than the Mini Connected Drive app.

While the app is recommended, it’s not required, because the car integrates excellently with Bluetooth-enabled devices. iPhone users are in luck, because the entertainment system includes CarPlay, Apple’s simplified connected car interface software. This allows for music, maps and other CarPlay-enabled apps to be shown directly on the car’s touchscreen ,as they do on the iPhone, save some text-sizing adjustments. 

Pairing the iPhone is as easy as holding down a button on the steering wheel and tapping the car when it appears in the built-in CarPlay menu on the iPhone. No app download is required.

MINImalism runs through the car’s technology. The Mini’s 6.5-inch touch screen control panel shows an image of the car with layman’s terms of what the internal systems are doing, keeping to minimalist design patterns. The new Mini Coopers come standard with a Harman/Kardon 12-speaker setup, which features in the Mini Connected Drive. 

The steering wheel is redesigned, now featuring more buttons to help keep one’s hands on the wheel. The left side of the wheel features cruise control buttons, while volume and call controls are located on the right side. This bears a strong resemblance to the BMW configuration, featuring similarly placed steering controls. 

With all the Mini’s customisations, the company invites consumers to take it further with optional extra.s Mini Yours Customised (yours-customised.mini) is a web platform where one can choose custom side scuttles, custom cockpit facia, customised LED door stills and even a customised door projection light. These parts are either 3D-printed or laser-cut, depending on the material, to the specification outlined on the web app.

As optional extras, one can opt for a wireless charger in the armrest compartment and secondary front USB port for both the driver and front passenger, to charge their phones simultaneously. A SIM card connecting to the 4G/LTE network can be fitted directly into the car, allowing for use of Mini Teleservices and Intelligent Emergency Calling, with automatic vehicle location reporting. The Mini Find Mate is an extra service that uses wireless tags to track items from the car’s onboard system or from the Mini Connected Drive app. This tag can be attached to frequently misplaced items or travel items, like  backpacks, suitcases and briefcases.  

Future Minis are expected to be electric by 2019 in Europe and are expected to arrive in South Africa in mid-2020. This seems realistic, considering that the BMW i3 forms part of the same group. 

Overall, the Mini range has received a subtle yet effective cosmetic and technology overhaul, delivering loads of functionality in a minimalist package.

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Why SA needs connected taxis

Traffic across South Africa continues to be a headache and digital acceleration may just be the answer in mitigating daily congestion, says CLAYTON NAIDOO, General Manager, Sub-Saharan Africa, Cisco.

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Creating smart cities and digital workplaces means connecting infrastructure and digitizing transport systems, particularly in the taxi industry. Can you imagine what South Africa roads would looks like in 10-years-time, if taxis were connected?

According to Statistics SA’s 2013 Household Survey, taxi operators transport over 15 million commuters daily.  Around 200,000 minibus taxis, across 2 600 taxi ranks, provide the main mode of transport for 50% of SA’s population earning less than R3 000 per month. 

The impact of the taxi industry on the daily lives of South Africans is huge, research by Transaction Capital, a financial services provider in the taxi industry revealed.   An estimated 70% of people who attend educational institutions make use of taxis, 69% of all South African households use taxis in their transport mix, and a staggering 68% of all public transport trips to work are in taxis. Plus, minibus taxis reach remote places other forms of public transport don’t – the average South African lives within a 5-minute walk of a minibus taxi. 

Sadly, the industry is still faced with challenges when it comes to road congestion, accidents and safety, and with drivers often forced by financial needs to work long hours. But a future where taxis can operate efficiently and profitably, while improving safety and providing a more convenient customer and employee experience, is possible. But it requires a digital business transformation. 

Our cities need to start connecting infrastructure and piloting these digital experiences now. Globally, there will be 380 million connected vehicles on the roads by 2020, but that is only half the battle. The first step toward making the frictionless commute a reality is for local governments to begin investing in technology architectures and physical infrastructure to accelerate connected transportation systems and create workplace innovation. 

On the strategic side, transportation officials can begin by identifying best practice. It is best to first pinpoint a problem that is unique to a city or region. For example, a city with notorious traffic congestion might want to start integrating smart sensors on roadways to alert drivers and connected vehicles in real-time of potential hazards, and possibly prevent accidents before they happen.

How would that look in practice? Let’s take the example of Sipho Ngwenya, a fictional character, from Zola in Soweto, one of the 600 000 people employed in the industry. 

He gets up at 4am everyday to get to the taxi rank where he parks his mini bus overnight. Sipho hopes to be one of the first drivers there to ensure he fills his taxi with commuters, who travel to the northern suburbs of Johannesburg for work and school. 

The earlier he starts transporting people, the better chance he has of generating the daily “rental fee” he pays his boss – the owner of the minibus. If Sipho is even 10 minutes late, the queue of people at the rank may have halved. If his taxi is the last one in the queue, it may not fill up, and he may need to drive around the block to find more commuters. The delay means longer hours for him, his conductor-cum-assistant (guardjie) will have to spend more time calculating and collecting fares, and it will increase his costs – he’ll spend more money on fuel.

Fast forward six-months later, when the Joburg metro area would have implemented the Cisco Connected Mass Transit technology solution to connect the taxi industry. Sipho’s alarm goes off at 4am. He grabs his phone and logs onto the Cisco platform before he jumps out of bed: the weather is clear but there’s been an accident overnight on his route to the rank – he’ll have to take a detour. He checks once again just as he leaves home, and sees that he has time to grab breakfast on his way. 

He is the first driver to arrive at the rank that morning – stress-free and ready to start. The rest of the minibuses are stuck behind the accident. He loads commuters and manages to get all of them to their destinations 10 minutes early, by checking the best routes.  Payments are no longer collected in person – there is now an easy mobile payment option that customers love, especially the young ones. And Sipho no longer needs to search for commuters – they stop his minibus on the road because it is marked as a ‘connected minibus’. This is a smart workplace.

These digital solutions are real and available to the SA taxi world. There are some caveats, though: Cisco’s international experience shows that these solutions are best implemented alongside awareness campaigns for commuters and government incentives to drive adoption, as well as ensuring the regulatory environment is conducive. Luckily, technology itself isn’t too much of a problem: the solutions work with existing IT systems local governments have installed.

Imagine South Africa in a decade. Now imagine a South Africa where traffic congestion is a thing of the past. 

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