With wearable device technology maturing rapidly and gaining consumer traction, the race is on between manufacturers to capture market share in this new product category, writes CHARLENE MUNILALL, GM for the Huawei Consumer Business Group.
The term ‘product category’ is misleading, however, and the brands that are able to grasp this are the ones that will win this race. The term is misleading because wearable technology is the sum of many parts that have to work together in a co-ordinated, cohesive manner.
A wearable device is but one of these many parts – an important part, obviously – and brands unable to leverage the other component parts in the equation will be relegated to the minor leagues.
These other components include the smartphone that drives the wearable technology, the network infrastructure that carries the data, the value-added services that elevate the wearable device beyond a luxury to a necessity, and the innovation that encapsulates all these different elements.
In essence, this is a question of convergence.
Convergence is a subject that has been at the forefront of the enterprise market for some time and the benefits of an ecosystem designed to simplify enterprise IT will soon be seen the hallmark of consumer wearable technology.
In layman’s terms this would be termed a ‘smart life’ or ‘digital lifestyle’, and wearables will undeniably be at the centre of this evolution.
We are already seeing many examples of this vision of a smart, connected world. Devices ranging from intelligent home management systems, smart televisions and devices that are fully integrated and accessible from a mobile device are but some of the examples.
And wearable technology is the obvious candidate to pull together these various systems and services. This is largely because of the convenience factor that makes this technology so compelling, but equally the increasing integration and functionality built into these devices.
Local critics of wearables often point to these utopian views on the future of the technological possibilities by pointing to the undeniable differences in need across a continent such as Africa.
There is certainly merit to the argument, unless one acknowledges that wearable technology’s primary innovation is to address a need and introduce convenience.
In Africa those needs are definitely different from a consumer sitting in New York or London. But they are driven by the need to be digitally, socially and financially included. And wearable technology certainly has a role to play in offering this to African consumers.
The manner in which Africa has leapfrogged other technologies since the introduction of mobile telephony, it is not difficult to acknowledge that wearables hold the same potential for new and exciting innovations to be rapidly adopted and become part of everyday life.
Huawei has adopted a strategy of trialling new innovations on the continent as it is the perfect test bed for consumer adoption.
There is definitely no lack of will in Africa to adopt technology that can contribute to a smart life. There might currently be infrastructure, network coverage and disposable income challenges, but these are slowly dissipating while building an enormous market hungry for technology.
The need to find practical solutions to local needs, including an attractive price point, has also been embraced by Huawei as a challenge to develop products that are relevant and affordable. With Africa’s middle class growing, an exciting opportunity exists to walk the journey with users who see the benefits of technology and will be able and willing to upgrade as their needs grow.
Huawei is therefore taking a long term and holistic view on the potential and future of wearable technology. This is driven by the company philosophy as well as realisation that the benefits will be realised over the long haul.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Use the page links below to continue reading about Tan’s visions.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.