A few years ago organizations around the world were discussing their migration to the cloud. Now that many of them have moved over what is next? ERIK ZANDBOER, Advisory Specialist EMEA at Dell EMC, shares his thoughts on where the cloud market is headed.
Go back a few years and cloud was very different. It mainly existed in name, hanging on the lips of vendors and the IT channel. Today that has flipped nearly 180 degrees…
“When we started talking about cloud, we spoke about the journey to the cloud. Everyone wanted to get there and nobody knew how. There were all kinds of definitions for cloud. Many people built things they called cloud, but it wasn’t cloud at all. Nowadays we see a shift. It’s the complete opposite. Customers are actually pulling for features. Now we hear ‘Why can’t you support X, because that’s simple.’ Initially we dragged customers, now they are dragging us!”
So says Erik Zandboer, Advisory Specialist EMEA at Dell EMC. While visiting South Africa, he shared his views on where the cloud market stands and is headed.
Cloud is quickly becoming the baseline for current and future technology investment and the reason is simple: cloud represents the rapid commoditization of IT infrastructure. The combination of distributed computing and high-speed connectivity is drastically reducing the cost of raw bit-crunching power, diminishing barriers of entry to such a degree that participating on a cloud platform is the equivalent of a personal (and affordable) supercomputer. Cloud is to industrial-scale computing what the smartphone is to the desktop computer. As a result anyone who wishes to remain relevant are building their applications and solutions in the cloud.
Fortunately the business is not ignorant and many large companies are already exploring the next stages of cloud adoption:
“They are looking at this cloud native stuff. It looks very promising and interesting. It’s way easier to deploy anywhere. You can deploy services to multiple clouds and just connect them together. As long as the microservices can find each other over the network, the application will work. That’s a whole other mode of operation and a lot of companies are willing to go in that direction. There are a lot of questions around Openstack, cloud native, devops and such things.”
Companies are starting to take ownership of this new methodology, jumping between their own exclusive private clouds and robust public clouds as project requirements change:
“We see companies that do development in their private data centres, and when they need to scale it out, they go to a public provider. We also see other companies do the exact opposite: developing in Amazon or similar, because it is so easy and flexible, then running their production on private cloud because most of the time it’s cheaper.”
Eventually workloads – the live versions of apps and data – will dynamically shuttle between various clouds, finding the best and most cost-effective platform for the job. Zandboer says this is already happening with VMware solutions:
“We see that with vCloud Air. You move your workload with very limited downtime from on-premise to off-premise and the other way around. There are complications: you need a low latency, high bandwidth network. The moment you move your workload, it needs to work. So there are a lot of implications. But VMWare is making great strides there.”
Zandboer is confident that in a few years this type of automation will be widespread. Companies will finally get rid of the headache of IT infrastructure they don’t need: “That would be very cool: to have a cloud marketplace and your workloads bound to SLAs, and a system looking at the SLA and the app, assigning the cloud that matches and is cheapest. That’s the ultimate dream for many.”
We aren’t there yet, which is why companies such as VMware and Dell EMC focus on creating seamless hardware and software environments. But that is the future of cloud: a world where infrastructure is irrelevant and the performance of business applications are all that matter.
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.