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When data need not intimidate

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As more data sources become available, businesses often struggle to manage them. However, proper data management starts with a solid understanding of data governance which many companies think is an intimidating task, writes ANTIONETTE VAN ZYL.

Market forces are driving data awareness as businesses realise that they can derive significant value from effectively analysing data and applying the findings to decisions and actions, and as regulators tighten rules around how data should be managed.

‘Big data’ is still used as a buzzword in business. But data has always been available – it’s just evolving as more data sources become available, such as cloud, mobile and click-stream data. And with the growth of machine-to-machine technology and the Internet of Things, even more data sources will come online soon. So how do we manage these new data types?

Proper data management starts with a solid understanding of data governance. Businesses also need strong policies that enforce rules regarding data management. Effective data governance involves people, processes and technology to ensure consistent and proper handling of data. It involves all levels of data processing, including data management, data quality, policy management, business process management and risk management.

Data should be clearly defined, secure and fit for purpose if a business wants to derive benefit from it. To achieve this level of data reliability, policies should specify how data should be captured. This quality control measure ensures that any data issues are corrected at the source and that information assets are formally managed throughout the enterprise.

Effective data governance practices require support from executive management if they are to be successful. However, many CEOs do not link data to business value, believing that data is an IT issue, while IT believes it merely supplies the data to the organisation.

Another challenge when implementing data governance strategies is that different departments within an organisation have different agendas when it comes to data. As a result, they may each have their own processes for managing data, resulting in siloed systems that don’t communicate with each other and are difficult to integrate.

There is a perception that data governance is a massive and intimidating task. Businesses know they should be doing it but they don’t know where to start. Data governance doesn’t need to be applied to the entire organisation in one fell swoop. Rather, when embarking on the data governance journey, businesses should start small – in a single department. Data governance requires change – change in mindsets and change in processes. It’s much easier to convince staff and executives of the business value of data governance if benefits can be shown in a single area and expanded from there.

Data governance framework

So where do you start? Below, I have outlined a top-down data governance framework that will assist any business in establishing a single, consistent set of policies and processes for managing data. The good news is that data governance is not a linear process – businesses can start from the top, the bottom, or somewhere in the middle. My advice is to start with those areas that are already in place and work from there.

Plan

Determine the business’ data governance readiness. Identify current high-impact projects and upcoming initiatives and link these to a strategic initiative. For example, one business strategy could be to increase customer retention numbers through a loyalty programme and setting up social platforms to engage with customers. Initiatives to achieve this could include using analytics to anticipate customer need based on behaviour trends and to tailor offers and communication to those needs.

Next, assemble a core working team that will provide oversight, manage risk and assess compliance. This group of visionaries will define the data governance charter, including the business mission, key benefits and guiding principles.

Design

Identify an initial target project, such as a customer loyalty programme. A data governance council is decided at this stage, which will serve as the main decision-making body on the project. It will also determine the decision rights, list key decisions, engage other decision-making bodies and assign accountabilities.

It’s important at this stage to refine and formalise data management – this is where IT will be roped in.

Execute

Go forth and launch your data governance process! Key to ongoing success is to continually measure and refine the process, monitor progress and report issues or risks. At this stage, data governance should be absorbed into the software development lifecycle so that it forms part of all processes going forward.

Poor data governance can cause many headaches for businesses, including poor customer service, limited upsell/cross-sell opportunities, an inefficient supply chain, an inability to automate key processes, poor operational planning and execution, and, importantly, exposure to fraud and other risk.

On the other hand, efficient data governance systems present a single platform on which all different roles and departments can be supported, allowing for the enforcement of central policies and monitoring of those policies. As a result, information is treated as a business asset and is readily available to support evidence-based decision-making – this saves time as the business knows the data can be trusted and does not need to be verified.

Ultimately, the business is able to make decisions faster, its information is consistent and aligns with values and goals, and risk management is improved – all because of collaboration and clean, valuable data.

* Antionette Van Zyl, Senior Solution Manager: Data Management at SAS

Arts and Entertainment

Deezer to host Hotstix’s Mandela tribute playlist

Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.  

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Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.

The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela.  It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.  

“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time.  We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”

The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba.  It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka.  The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.

Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.

“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”

This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.

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Sports streaming takes off

Live streaming of sports is coming of age as a mainstream method of viewing big games, as the latest FIFA World Cup figures from the UK show. Africa isn’t yet at the same level when it comes to the adoption of sports streaming, but usage is clearly moving in the right direction.

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England’s World Cup quarter-final against Sweden was watched by just under 20 million viewers in the UK via BBC One. While this traditional broadcast audience was huge, it was streaming that broke records: the game was the BBC’s most popular online-viewed live programme ever, with 3.8 million views. In Africa, the absolute numbers are lower but the trend towards streaming major sports events on the continent is also well under way.

According to DStv, live streaming of sports dominates the usage figures for its live and recorded TV streaming app, DStv Now. The number of people using the app in June was five times higher than a year ago, with concurrent views peaking during major football and rugby games.

Since the start of the World Cup, average weekday usage of DStv Now is up 60%. The absolute peak in concurrent usage for one event was reached on 26 June, during the Nigeria vs Argentina game. The app’s biggest ever test was on 16 June with both Springbok Rugby and World Cup Football under way at the same time, resulting in concurrent in-app views seven times higher than the peaks seen in June last year.

The World Cup has also been a major reason for new users to download and try out the app. First-time app user volumes have tripled on Android and doubled on iOS since the start of the tournament.

“While we expected live sports streaming to take off, it’s also been pleasing to see that the app is really popular for watching shows on Catch Up,” says MultiChoice South Africa Chief Operating Officer Mark Rayner. “Interestingly, some of the most popular Catch Up shows are local, with Isibaya, Binnelanders, The Queen and The River all getting a significant number of views.”

With respect to app usage, the web and Android apps are the most popular way to watch DStv Now, with Android outpacing iOS by a factor of 2:1.

“We’re continuing to develop DStv Now, with 4k streaming in testing and smart TV and Apple TV apps on their way shortly,” says Rayner. “The other key priority for us is working with the telcos to deliver mobile data propositions that make watching online painless and worry-free for our customers.”

The DStv Now app is free to all 10 million DStv customers in Africa. The app streams DStv live channels as well as supplying an extended Catch Up library. Two separate streams can be watched on different devices simultaneously, and content can also be downloaded to smartphones and tablets. The content available on the app varies according to the DStv package subscribed to.

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