Having a website is one thing, but having an effective website is another matter altogether. MYRON SALANT, web services product manager at Webafrica, outlines five top features that visitors expect from your website.
1. Page speed/loading time
A slow-loading website and slow-loading pages are some of the greatest detractors to your site and will harm your conversion rate before you start. Visitors don’t have time to hang around waiting for your website to load. The simplest thing for them to do is click the back button and go to your nearest competitor’s site even if they are below you in search rankings. By minimising your load time by just a second you can increase your conversions, boost your reputation and increase your page ranking.
2. Website design/call to actions
The next thing that grabs the attention of the visitor is the layout and web design. If your website does not look professional, has pop-ups all over the place or seems to be somewhat complicated to navigate, it will deter even the most loyal customers.
When visitors visit your website they expect it to:
- Organised: It should provide users with a quick and clear understanding of what the site is about. It should display all of your most important selling points and it should guide the users with easy to see calls to action. Remember, direct visitors where YOU want them to go.
- Easy to navigate: A navigable website is the essence of creating a well-organised and user-friendly website. Your website should allow visitors to explore further, while still being able to find their way back to where they started. An easy-to-navigate website will keep your visitors there longer and increase the chance for conversion.
- Offer value: If your users come to your site for your product or service, then make sure you deliver. Craft your website around those products and services and present them in a way that the user knows exactly what you are offering. Most times visitors search for specific topics and keywords, so if you have specific topics make sure the relevant information is there.
3. Self-shot images
The use of stock images on websites, gives it a somewhat more ‘professional’ look, but that is not a true reflection of YOU or YOUR business. When visitors land on your website, they want to see the people behind the brand. By revealing yourself and your business you build rapport that will result in lasting relationships. Another significant aspect of self-managed photography is that it shows willingness to go the extra mile, which to a potential customer is GOLD!
4. Images over content
It is sometimes hard to find the balance between content and images. But it has been proven that people prefer image-heavy websites over content-heavy websites. It is not always possible when you have intricate products or services, but the use of diagrams and infographics can be beneficial. These image-heavy tools convey complex products in simple ways, offering enough space and area for text. We are not saying ditch content completely, because at the end of the day content is key when it comes to website ranking and for those Google bots to pick out keywords. The key is to find the balance.
Visitors expect a guided user-friendly experience, while still being in control of their experience. This means creating a website that does not force users to go to certain pages, does not have pop-ups, auto-play videos or links that activate when hovered over, does not direct and redirect your visitor to various pages, does not expose them to more of your brand or tell them more about your business. These things actually cause visitors to leave because they come looking for specific information, and only if you have their attention will they navigate further. Visitors seldom mind advertising and videos on your websites if they are not placed in the middle of your page where your important content is. Somewhere towards the side is usually the ideal place, because there it will be caught in the visitor’s peripheral vision and he/she will have the option to click and view.
New iPhone pricing for SA
The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.
|iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,
Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
Accenture opens Fjord design centre in Johannesburg
Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.
The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.
The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.
Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”
Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.
Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands.
Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.
“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”
“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”