Although wearable devices are still pricy and rather primitive with regards to their functionality, ANTON VAN HEERDEN of Sage believes that we will soon see better apps for them and perhaps even see business cases emerge.
Think back eight years to the launch of the original Apple iPhone – a device that seemed at the time like an expensive toy for the wealthy. Today, smartphones with fast LTE connections are pervasive in the workforce and we simply take it for granted that we will have access to documents, email, and company data wherever we are.
In much the same way, we’re only just seeing the wearable computing trend start to take root in South Africa, starting with the wealthier consumer. Many fitness fanatics track their runs, cycle rides and gym workouts with fitness bands such as the Fitbit and some early adopters are walking around with Apple Watches on their wrists.
Workplace adoption seems slow so far. Yet with more and more people relying on wearables in their personal lives, can it be long before these devices start creeping into business environments? Tech-savvy workers drove the ‘bring your own device’ (BYOD) trend when they started bringing smartphones to work; we should not be surprised if they bring about the rise of ‘wear your own device’, too.
Wearables in the office
For now, wearables face a range of barriers. Battery life for smartwatches and other wearables is poor, and the devices remain pricy compared to smartphones and tablets. Even more importantly, outside niches such as health and fitness, there isn’t a killer app for smart wearables to justify their cost.
Sure, it’s useful to get urgent messages on your smartwatch while you’re in a meeting, but is it worth paying upwards of R7000 for this functionality? Yet we can expect many of these obstacles to mainstream adoption to rapidly fall away. Remember how primitive, expensive and limited the first-generation iPhone really was?
In much the same way, wearable devices will get better and less expensive. Connections will become faster and more stable – you only have to compare the speeds of 3G and 4G to see how quickly the mobile world moves. And as prices fall and more people start using wearables, we’ll begin to see new apps and business cases emerge.
What this means for the entrepreneur
Business owners should be keeping a watchful eye on the wearables market to see how it evolves. From smart glasses and smartwatches, we can expect some interesting use cases to emerge in the next few years. Imagine, for example, the potential benefits of hands-free computing in businesses such as manufacturing or field service.
As prices of wearables fall, businesses may find that simple functions such as the unobtrusive alert of a smartwatch offer productivity, collaboration and efficiency boosts that justify their costs. For example, workers could have access to emails, calls, text messages and alerts with a quick glance.
Another potential spin-off comes from the range of location and contextual data businesses could collect from wearable computers. They could, for example, use this data to optimise their deployment of their mobile field sales and services teams or to track drivers who need to venture into dangerous areas.
Changing the way we work and how consumers behave
Though this may sound dystopian to some, using such data wisely can improve both business processes and working conditions. Research from PwC shows that more than three-quarters of South African employees would consider using a wearable device if their employer used the data to improve their conditions in the workplace.
Of course, small business owners should also be keenly watching their customers use wearable devices. Some life and health insurers are already taking note, offering people they insure incentives to wear fitness trackers and share their data. In time, smartwatches and other wearables could serve as electronic keys, digital wallets, and more.
For now, it might seem hard to imagine wearables as making the same impact as smartphones – but then again when we were texting and calling with the first mobile phones, could we have imagined the progression of technology to create what we have now?
At Sage, we believe the future is mobile and we are giving our customers the power to control their businesses from the palm of their hand. We see wearable computing as one of the most exciting developments in this time of seismic technological change and digital invention, and are looking for ways to use it to reinvent and simplify our customers’ businesses.
* Anton van Heerden, Executive Vice-President and Managing Director of Sage in South and Southern Africa.
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.