That’s according to GfK’s international ViewScape survey*, which this year covers Africa (South Africa, Kenya and Nigeria) for the first time.
The study—which surveyed 1,250 people representative of urban South African adults with Internet access—shows that 90% of the country’s online adults today use at least one online video service and that just over half are paying to view digital online content. The average user spends around 7 hours and two minutes a day consuming video content, with broadcast television accounting for just 42% of the time South Africans spend in front of a screen.
Consumers in South Africa spend nearly as much of their daily viewing time – 39% of the total – watching free digital video sources such as YouTube and Facebook as they do on linear television. People aged 18 to 24 years spend more than eight hours a day watching video content as they tend to spend more time with free digital video than people above their age.
Says Benjamin Ballensiefen, managing director for Sub Sahara Africa at GfK: “The media industry is experiencing a revolution as digital platforms transform viewers’ video consumption behaviour. The GfK ViewScape study is one of the first to not only examine broadcast television consumption in Kenya, Nigeria and South Africa, but also to quantify how linear and online forms of content distribution fit together in the dynamic world of video consumption.”
The study finds that just over a third of South African adults are using streaming video on demand (SVOD) services, with only 16% of SVOD users subscribing to multiple services. Around 23% use per-pay-view platforms such as DSTV Box Office, while about 10% download pirated content from the Internet. Around 82% still sometimes watch content on disc-based media.
“Linear and non-linear television both play significant roles in South Africa’s video landscape, though disruption from digital players poses a growing threat to the incumbents,” says Molemo Moahloli, general manager for media research & regional business development at GfK Sub Sahara Africa. “Among most demographics, usage of paid online content is incremental to consumption of linear television, but there are signs that younger consumers are beginning to substitute SVOD for pay-television subscriptions.”
IFA: Samsung unveils 8K TV
During its press conference at IFA 2018 this week, Samsung Electronics announced its foray into 8K with the unveiling of the Q900FN QLED 8K TV in an 85” size. Samsung says it features all the benefits of Samsung’s flagship QLED line and several enhancements that bring 8K-quality images to life.
“At Samsung, we’ve worked well over the years to move the industry forward when it comes to premium picture quality, and the introduction of the Q900FN with 8K AI Upscaling is an integral component as we look to the future of displays,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We’re thrilled to introduce the Q900FN to consumers and are confident that they will experience nothing short of brilliance in colour, clarity and sound from our new 8K-capable models.”
To achieve 8K-quality images, the Samsung Q900FN features Real 8K Resolution and is capable of 4,000 nit peak brightness, a standard employed by many Hollywood studios. This feature allows the Q900FN to produce four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV. Q HDR 8K, powered by HDR10+ technology, optimises the TV’s brightness levels and delivers the visual experience intended by creators. The Q900FN has already received the official HDR10+ logo certification.
Samsung’s proprietary AI-powered 8K Upscaling technology enhances lower resolution content to 8K quality. Whether a viewer is watching content through a streaming service, set-top box, HDMI, USB or even mobile mirroring, the 8K Quantum Processor recognises and upscales the content to appear in 8K quality. In addition, the Q900FN features Direct Full Array Elite for enhanced contrast and precise backlighting control, and as with all of our QLED models, it delivers 100% colour Volume so viewers can experience billions of shades of colour for the purest colour accuracy available to date.
The Q900FN features a slate of new functions that enable consumers to get the most from their TV, while maintaining the highest quality in picture and sound. For example, the TV recognises and analyses a number of connected entertainment devices like audio devices connected via optical cable with the One Remote, then automatically switches the TV’s image source and audio output for an optimised viewing experience. Lifestyle features, such as Ambient Mode, have been enhanced to seamlessly blend the TV in the surrounding space and by showcasing beautiful images, weather, news and more on the screen. The One Invisible Connection, which comes standard at five meters and is also available in 15 meters, incorporates the optical cable and power into one thin cord, giving users more freedom to decide where and how they place the TV. Smart enhancements, such as SmartThings, further simplify the connected living experience, and the Universal Guide provides personalised recommendations to easily find live and OTT content on TV.
Samsung will showcase its latest television and audio announcements in its booth at IFA, located at the City Cube Berlin on Level 2.
NAG LAN returns to rAge
The NAG LAN is back at rAge this October, and tickets are on sale both online and at Computicket outlets.
As SA’s most popular LAN, tickets to the NAG LAN are expected to sell out mega fast, and this year – as promised – the organisers are delivering an even more awesome event and experience!
“For the first time ever, gamers will be able to pre-select their preferred experience in three dedicated LAN areas when purchasing their tickets. Two of the areas will be fully carpeted, one area will have padded chairs, and two areas will be quieter and more secluded from the noisy expo show floor, ensuring that the NAG LAN experience is more tailored to everyone’s individual tastes and levels of comfort,” says Michael James, Owner and Project Manager at rAge.
In addition to this, gamers will now be able to take forty winks at, next to or underneath their tables and will not be disturbed by security.
More good news is that the changes to the NAG LAN also mean a bigger rAge show floor, making for a more interactive and spacious visitor experience, with more exhibitions and activities on offer this year.
The NAG LAN is Southern Africa’s largest BYOC (Bring Your Own Computer/Console) LAN event. Gamers from all over South Africa will travel to rAge with their gaming rigs, laptops and consoles, where they’ll then game for 52 solid hours! 2018 sees big name sponsors on board to ensure an impressive experience. Nutanix is sponsoring the servers, with Aruba supplying the switches and MWEB Fibre ensuring broadband connectivity.
“Not only is rAge a must-attend event in the calendar for gamers, but it also brings together a host of young talent who may well pursue a future in software development or IT. The sponsorship, and provision of the server architecture for the LAN, provides us with the perfect platform to showcase Nutanix as a next-generation platform for who we believe will be the future IT leaders of our digital economy,” states Paul Ruinaard, country manager Sub-Saharan Africa at Nutanix. “Furthermore, we have architected the NAG LAN platform to run virtualization for a high-volume traffic environment, a step away from the bare-metal architecture they have used in the past. We are looking forward to seeing the benefits this yields for the gamers in a live environment.”
This year’s NAG LAN will prove to be an unforgettable experience for any gamer wanting to spend a weekend filled with meeting new friends and reconnecting with old ones, as well as non-stop gaming 24/7.