South Africa will become the first country in Uber’s global network to experiment with cash payments, launching the option across five cities simultaneously on 26 May.
Next week Uber, the innovative smartphone app that seamlessly connects riders to drivers, will launch a cash payment experiment in South Africa. On Thursday 26 May 2016, South Africa becomes the first country in Uber’s global network to experiment with cash payments, launching the option across five cities simultaneously.
“We’re always looking at how we can make it easier for people to benefit from the convenient, safe and affordable option of taking an Uber,” says Alon Lits, General Manager for Uber Sub-Saharan Africa. “This experiment will help us understand whether riders and driver-partners welcome the choice of paying by cash or card. As before, all trip details are electronically recorded and riders will always be able to pay by debit or credit card if they prefer.
“Offering cash as an alternate option has proven to be very successful for Uber. The introduction of cash in Singapore for example, had an extremely positive response and this is a country that has a substantial credit card penetration and very high GDP per capita.”
Even though credit cards are common many are surprised to learn that cash payments currently make up 65% of all transactions in South Africa1. By introducing this experiment, Uber says it discovered three simple ways that cash could make it a little easier for everyone who needs a ride in South Africa.
1. Removing the fear factor for first time riders
Many people still have concerns about credit cards. Every South African should have the freedom to choose the way they travel and cash is a truly inclusive way to let everyone move around their city reliably and affordably.
2. No credit card? No worries.
Cash opens doors for more South Africans to take their first ride, and have a quality experience with Uber, whether they are a busy Mom, a university student without a credit card or a senior citizen who’s more comfortable using cash.
3. More riders means more trips for drivers
When more riders choose Uber and there is a higher demand for trips, driver-partners will spend more of every hour moving people, less time waiting around and so get more money.
Uber says South Africa was selected for this experiment because it provides Uber with the right environment to experiment a cash payment option amongst a sizeable and sophisticated rider and driver-partner community. Cash is a dominant payment method in Africa and this experiment will give Uber insight into how riders and driver-partners adopt and use a mix of cash and electronic payments, how consumer behaviour changes and what Uber can do to build a better product and provide a better experience.
The lesson learnt here in South Africa (and across Africa) could have implications for the business across the world. Uber is imagining, innovating and developing smart solutions in Africa which could to be implemented globally.
“The interest in South Africa has been amazing, and we are excited to experiment with cash payments on the Uber platform,” said Lits. “Riders in South Africa already have access to reliable, convenient and safe transportation and this cash experiment opens up the Uber platform to even more people.”
Cash is an open-ended experiment, so not all riders will see this additional payment option right away. Uber days riders and driver-partners are encouraged to share their feedback at firstname.lastname@example.org or on Facebook or Twitter using the hashtag #uberCASH
South Africans are searching in the dark, according to the latest Google Search trends.
With more 1 million search queries generated in the space of 76 hours, load-shedding was by far the top trending search on Google South Africa this week.
Valentine’s Day came a distant second.
After news emerged last Sunday of the impending stage 3 load shedding, South Africans had generated more than 1-million load-shedding search queries by the time Tuesday came around:
- “Loadshedding schedule” – generated more than 100k searches on Sunday
- “Load shedding schedule” – generated more than 100k searches on Sunday
- “Eskom load shedding” – generated more than 100k searches on Sunday
- “Load shedding Cape Town” – generated more than 50k searches on Sunday
- “Load shedding schedule” – generated more than 400k on Monday
- “Load shedding Johannesburg” – generated more than 20k searches on Monday
- “Load shedding schedule” – generated more than 200k search queries on Tuesday
Leading up to Valentine’s Day, South Africans generated close to 300k search queries related to the romantic festival, including searches for quotes and gift ideas:
- “Valentines Day” generated more than 100k search queries on Thursday
- “Happy Valentines Day Images” and “Valentines Day Images” generated more than 10k search queries each on Thursday, with “Happy Valentines Day 2019” generating more than 20k search queries on Wednesday
- “Valentines Day Specials 2019” generated more than 5k search queries on Thursday
- “Love quotes” generated more than 5k search queries on Thursday
- “Valentines Day quotes” generated more than 100k search queries and “Valentine messages” generated more than 50 000 search queries on Wednesday
Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40
Thanks to the growing popularity of video-on-demand services, there’s a new opportunity to help kickstart the careers of local filmmakers.
Numerous Hollywood blockbusters (District 9, Tomb Raider 2018, and The Avengers: Age of Ultron to name a few) have featured substantial shoots in Johannesburg and Cape Town. While providing great opportunities for SA’s production talent, aspiring writers and directors don’t get the same benefit.
So where can local creatives showcase their work? Broadcast TV isn’t a natural home for unknown short films, and while self-publishing platforms are readily available hosting options, it’s tough to get noticed and get traffic when competing with videos from across the planet.
But with the emergence of video-on-demand services into the mainstream, there’s now a solution. The African film school AFDA has teamed up with the streaming service Showmax to give local talent a much larger platform than ever before. From 18 February, eighteen of the best recent short films made by AFDA students from their Johannesburg, Cape Town, Durban and Port Elizabeth campuses will be live on Showmax. Drama, documentary, fantasy, and animation are all represented, in pieces running from under eight minutes to almost half-an-hour long. The full list of movies is included below.
Teresa Passchier, CEO of AFDA, said: “AFDA, Africa’s number-one school for the Creative Economy, is proud to kickstart this exciting and meaningful journey with Showmax and AFDA students, ensuring emerging young African filmmakers’ voices are heard and given a platform. It’s ground-breaking to share young, local, culturally relevant content on the same platform as Hollywood blockbusters. I am certain that this unique initiative will serve to boost and develop the African film industry and the careers of many young South African and African students alike.”
Included in the short films coming to Showmax are the award winners Junior and O-Puncha. Junior, directed by Bert Dijkstra, picked up the Audience Award in the Made in South Africa Competition at the shnit Worldwide Shortfilmfestival Awards 2017. O-Puncha, directed by Adam Hansen, won two awards at the 5th annual Eldorado Film Festival: Best Student Made Short, and Best Editing – Alexander La Cock.
Another celebrated film is Sicela Amanzi directed by Mlu Godola, which talks to the subject of water shortage. The film’s heroine Zoleka is a mild-mannered young woman forced to go to extreme lengths when a small community’s only source of water unexpectedly collapses. The power of films like this is they shine a light on critical topical issues in new ways.
Speaking about working with the film school, Candice Fangueiro, Head of Content for Showmax, said: “There’s
AFDA is an Academy Award-winning institution, founded in 1994, and the first and only African film school to win an Oscar – for the Best Foreign Student film in 2006, the postgraduate film Elalini, directed by Tristan Holmes.
The full list of AFDA short films coming to Showmax is as follows:
|Lullaby from the Crypt||Keenan Lott & Raven Davids||Animation|
|Ko Ga Cherenyane||Sibonokuhle Myataza||Documentary|
|Mallemeule||Jaco Van Bosch||Drama|
|Canal Street||Brodie Muirhead||Drama|
|On the Fence||Warrick Bews||Drama|
|The Righteous Few||Lindo Langa||Drama|
|Hlogoma Peak||Luke Ahrens||Drama|
|Frozen Flame||Cameron Heathman||Animation|
|Wolf||Brett van Dort||Fantasy|
|The Walk Home||Sisanda Dyantyi||Drama|
|Doreen||Luvuyo Equiano Nyawose||Drama|
|Sicela Amanzi||Mlu Godola||Drama|