Despite the challenge of video-on-demand services on mobile devices, the ever-evolving formats of TV ensures it maintains a hold on viewers, writes ARTHUR GOLDSTUCK
A snapshot of global TV sales suggests that the format has stagnated. In the first half of last year, according to retail research organisation GfK, 104.7 million TVs were sold globally, down 3.7 per cent on the same period a year before.
However, a very different picture emerges when one drills down into regions, formats and demographics. While some formats and traditional ways of watching are dying, others are rising rapidly.
A few startling examples were presented last week in Lisbon at the IFA Global Press Conference 2017, an event that previews Europe’s largest consumer electronics show, IFA, taking place in Berlin in December.
“In Italy, 25 per cent of TV sets are located in the kitchen,” said Jürgen Boyny, Global director consumer electronics at GfK. “This means there is a market for small screen sizes and for lots of different viewing behaviours.”
The statistic may well be indicative of social activity revolving around the kitchen, but it also suggests growth in new locations as new formats of device and new forms of content make it appropriate for other spaces.
“This creates potential for multi-ownership, people buying another TV for children’s bedrooms, holiday apartments or even the kitchen.”
The numbers show that the trend is already taking off in some European countries. In 171-million households with TV on the continent, 321-million TV sets are installed. The dubious honour of the biggest appetite for multiple screens goes to Norway, with an average of 3.1 TV sets per viewing household.
However, the assumption that this is a factor of the many months of darkness in Scandinavia doesn’t apply: Norway’s neighbours don’t feature on the list. Next comes the United Kingdom with 2.7 sets per household, and France with 1.8. Both Germany and Italy boast 1.5 sets per household, and Poland features with 1.2.
This is all good news for the industry, says Boyny, as it means there is extensive market potential for selling multiple TVs.
The real opportunity, however, lies in the growth of specific formats of TV, and this applies in South Africa too.
“We are seeing sustainable growth into bigger screen sizes, 55-inch and above, but 32-inch still has the biggest share and is still growing in units.”
It is these smaller TVs that are invading new spaces, as they are idea for kitchens, children’s bedrooms and other smaller areas of the home beyond the living room. Smaller screen sizes, below 32-inch, have become a must-have for the many holiday apartments in southern Europe, meaning that these formats are seeing substantial demand in Mediterranean countries.
However, there are three specific trends driving growth within specific segments in Europe: large-format TV sets above 60-inches, which have grown from 1 per cent of TV sales in 2014 to a projected 4 per cent this year; 4K or Ultra High Definition (UHD) TVs, which have grown dramatically from a mere 2 per cent to 30 per cent; and the jewel in the crown, Smart TV, which has grown more slowly but off a much higher base, from 43 per cent to 53 per cent.
The latter is beginning to make an impact in South Africa as well, and is allowing for video-on-demand, like Netflix and ShowMax, to migrate from mobile devices to TV sets. The challenge, says Boyny, is to “bring the younger generation into the world of the big screen” by showing them that platforms like YouTube offer a better experience in this format.
“What is next in TV is continuous development, driven by new content and easier access to content. At present, for example, it is not easy to type in a website address on the remote control, and we need easier access. Consumers want more than traditional content, and they will get apps for different and new kinds of content on Smart TV.
“A connected TV should be more than only entertainment; it should support people in their daily lives. If a child is sick, why is it not possible to follow a class on a big screen at home? For older people, why is there no fitness or health app on the TV? This is also the future of TV.”
As if in response to Boyny’s call, Michael Zöller, Samsung vice president and head of visual display for Europe, asked the audience at the IFA press conference: “How can the TV integrate seamlessly into modern homes and lifestyle?”
He had an answer, too: “For example, making a TV that is not only a TV anymore, but a piece of art.
With that, Samsung unveiled the latest version of its upcoming Frame, which has been shown in prototype since early this year. It is an ultra-thin large-screen TV that looks like a picture frame hanging on a wall. When not being viewed, its display transforms into a work of art – more than a hundred have been curated by Samsung – so that it blends almost seamlessly into walls already decorated with paintings.
The frame itself can be customised to fit in with a colour scheme, and the display will be matte rather than glossy, so that it looks more like a painting or photo than a screen image. It is due to be launched in Europe by the end of May, and will roll out across the rest of the world in the following weeks.
It won’t be cheap, but it will be yet another format that will ensure the ongoing health of the market for TV sets.
Acer gaming beast escapes
Acer this week unveiled two notebooks that take portable gaming to new extremes.
Acer unveiled two new Predator Helios gaming notebooks this week at the next@acer global press conference in New York. They include the powerful Predator Helios 500, featuring up to 8th Gen Intel Core i9+ processors, and the Predator Helios 300 Special Edition that includes upgraded specs from its predecessor and a distinctive white chassis. Both feature VR-Ready performance, advanced thermal technologies, and blazing-fast connectivity.
“We’ve expanded our Predator Helios gaming notebook line in response to popular demand from gamers seeking extreme performance on the go,” said Jerry Kao, President of IT Products Business, Acer. “The Predator Helios 500 and Helios 300 gaming notebooks feature Acer’s proprietary thermal technologies and powerful components that, coupled with our award-winning software, deliver unparalleled gaming experiences.”
“The 8th Gen Intel Core i9+ processor for gaming and creation laptops is the highest performance Intel has ever delivered for this class of devices; purpose built for enthusiasts who demand premium gaming experiences whether at home or on the go,” said Steve Long, Vice President and General Manager, Client Computing Group Sales and Marketing, Intel. “Intel and Acer’s long relationship has produced amazing products over the years, and the new Acer Predator Helios gaming notebooks are powerful examples of what’s possible with this unprecedented level of performance.”
Predator Helios 500 is a gaming beast featuring overclocking, 4K 144 Hz panels
Designed for extreme gamers, the Predator Helios 500 is a gaming beast. It features up to overclockable 8th Gen Intel Core i9+ processors and overclockable GeForce GTX 1070 graphics. Intel Optane memory increases responsiveness and load times, while ultra-fast NVMePCIe SSDs, Killer DoubleShot Pro networking, and up to 64GB of memory keep the action going, making the Helios 500 the ideal gaming notebook for graphic-intensive AAA titles and live streaming.
Top-notch visuals are delivered on bright, vibrant 4K UHD or FHD IPS 17.3-inch displays with 144Hz refresh rates for blur- and tear-free gameplay. NVIDIA G-SYNC technology is supported on both the built-in display and external monitors, allowing for buttery-smooth imagery without tearing or stuttering. For those looking for maximum gaming immersion, dual Thunderbolt 3 ports, and display and HDMI 2.0 ports support up to three external monitors. Two speakers, a subwoofer, and Acer TrueHarmony and Waves MAXXAudio technology deliver incredible sound and hyper-realistic 3D audio using Waves Nx.
The Helios 500 stays cool with two of Acer’s proprietary AeroBlade 3D metal fans, and five heat pipes that distribute cool air to the machine’s key components while simultaneously releasing hot air. Fan speed can be controlled and customized through the PredatorSense app.
A backlit RGB keyboard offers four lighting zones with support for up to 16.8 million colors. Anti-ghosting technology provides the ultimate control for executing complex commands and combos, which can be set up via five dedicated programmable keys.
Acer’s PredatorSense app can be used to control and monitor the notebook’s vitals from one central interface, including overclocking, lighting, hotkeys, temperature, and fan control.
Predator Helios 300 Special Edition brings a sophisticated design twist to gaming notebooks
Acer’s budget-friendly Helios 300 gaming line sees the addition of a Special Edition model featuring an all-white aluminum chassis accented with gold trim, an unusually chic design for gaming notebooks.
The Helios 300 Special Edition (PH315-51) allows for ultra-smooth gameplay via its 15.6-inch FHD IPS display with an upgraded 144Hz refresh rate. The rapid refresh rate shortens frame rendering time and lowers input lag to give gamers an excellent in-game experience. It’s powered by up to an 8th Gen Intel Core i7+ processor, overclockable GeForce GTX 1060 graphics, up to a 512 GB PCIe Gen 3 NVMe solid state drive, and up to a 2 TB hard disk drive.
The Helios 300 Special Edition also comes equipped with up to 16 GB of DDR4 memory, and is upgradable to 32GB. Intel Optane memory speeds up load times of games and applications, access to information and improves overall system responsiveness. In addition, Gigabit Ethernet provides fast wired connections, while Gigabit Wi-Fi is provided by the latest Intel Wireless-AC 9560 that delivers up to 1.73Gbps throughput when using 160 MHz channels (2×2 802.11ac, dual-band 2.4GHz and 5GHz).
The Helios 300 Special Edition also includes two of Acer’s ultrathin (0.1 mm) all-metal AeroBlade 3D fans designed with advanced aerodynamics and superior airflow to keep the system cool. They can be controlled with Acer’s PredatorSense app, which offers three usage modes:
1. Coolboost mode:
For heavy loading games, rendering, streaming, and extended video consumption
2. Normal mode:
For productivity tools like Microsoft Office
3. Silent mode:
For web browsing and online chatting
Price and Availability
Predator Helios 500 will be available in South Africa in June starting at R34 999.00
Helios 300 Special Edition will be available in South Africa in August 2018. Exact Price will be communicated closer to the time.
LG G7 arrives in SA
LG this week introduced South Africa to its latest premium smartphone, the LG G7 ThinQ, focused on bringing useful and convenient AI features to the smartphone experience.
Powered by the latest Qualcomm Snapdragon 845 Mobile Platform, the LG G7 ThinQ offers 4GB of RAM and 64GB of internal storage to run demanding tasks and apps with. It is equipped with a 6.1-inch Super Bright Display, but the LG G7 ThinQ remains compact enough to use with one hand.
Sporting a new design aesthetic for the G series, the polished metal rim gives the LG G7 ThinQ a sleeker, more refined look, complemented by Gorilla Glass 5 on both the front and the back for enhanced durability. Rated IP68 for dust and water resistance, the LG G7 ThinQ is also awarded MIL-STD 810 c certification, having been subjected to a range of extreme temperature and environment tests designed by the United States military.
The LG G7 ThinQ has an 8MP camera up front, rendering clear and natural selfies, with two 16MP cameras at the back that deliver higher resolution photos with more detail, as well as a Super Wide Angle configuration.
As with other leading brands, LG has evolved its signature camera by including AI functionality. The AI CAM offers 19 shooting modes for intelligence-optimised shots. Users can also improve their photos by choosing from an additional three effect options should the AI CAM recommendation not suit their taste.
The new Super Bright Camera captures images that are up to four times brighter than typical photos shot in dim light. Through the combination of pixel binning and software processing, the AI algorithm adjusts the camera settings automatically when shooting in low light.
Live Photo Mode records one second before and after the shutter is pressed for snippets of unexpected moments or expressions that would normally be missed. Stickers uses face recognition to generate fun 2D and 3D overlays, such as sunglasses and headbands, that can be viewed directly on the display.
New to the G series is Portrait Mode, which generates professional-looking shots with out-of-focus backgrounds. This effect can be generated using both front and rear standard lenses as well as the rear Super Wide Angle lens.
LG G7 ThinQ offers further AI functionality with the inclusion of Google Lens features. Google Lens is a new way to search using the AI and computer vision. Google Assistant and Google Photos allow users to access more information on objects such as landmarks, plants, animals, and books. It can identify text or visit websites, add business cards to contacts, events to the calendar or look up an item on a restaurant menu.
A button just below the volume keys launches the AI functionality. A single tap of this button launches the Google Assistant, while two quick taps launches Google Lens. Users can also hold down the button to start talking to the Google Assistant without the repetition of the OK Google command.
With Super Far Field Voice Recognition (SFFVR) and the highly-sensitive G7ThinQ microphone, the Google Assistant can recognise voice commands from up to five meters away. SFFVR is able to separate commands from background noise, making the LG G7 ThinQ an alternative to a home AI speaker, even when the TV is on. Commands for the Google Assistant have been increased in the LG G7 ThinQ so users can get more done with their voice alone.
“The LG G7 ThinQ is strongly focused on the fundamentals and its launch marks a new chapter for our company,” said Deon Prinsloo, General Manager for Mobile Communication, LG Electronics S.A Pty Ltd. “Through the combination of personalised and useful AI functionalities with meaningful smartphone features, this is LG’s most convenient and in the moment smartphone yet.”
- Mobile Platform: Qualcomm Snapdragon 845 Mobile Platform
- Display: 6.1-inch QHD+ 19.5:9 FullVision Super Bright Display (3120 x 1440 / 564ppi)
- LG G7 ThinQ: 4GB LPDDR4x RAM / 64GB UFS 2.1 ROM / MicroSD (up to 2TB)
- Rear Dual: 16MP Super Wide Angle (F1.9 / 107°) / 16MP Standard Angle (F1.6 / 71°)
- Front: 8MP Wide Angle (F1.9 / 80°)
- Battery: 3000mAh
- OS: Android 8.0 Oreo
- Size: 153.2 x 71.9 x 7.9mm
- Weight: 162g
- Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.0 BLE / NFC / USB Type-C 2.0 (3.1 compatible)
- Colours: New Aurora Black
- Others: Super Bright Display / New Second Screen / AI CAM / Super Bright Camera / Super Far Field Voice Recognition / Boombox Speaker / Google Lens / AI Haptic / Hi-Fi Quad DAC / DTS:X 3D Surround Sound / IP68 Water and Dust Resistance / HDR10 / Google Assistant Key / Face Recognition / Fingerprint Sensor / Qualcomm Quick Charge 3.0 Technology / Wireless Charging / MIL-STD 810G Compliant / FM Radio