Everybody wants wireless and they want it yesterday, but what does it really mean for the business? MARIUS VISSER of Metacom explains how a properly implemented wireless solution will benefit a company.
Executives come out of board meetings saying that now is the time to implement Wi-Fi, but there is a lack of substance behind it. Only a few truly understand what it can mean for the business or how to create wireless environments in such a way as to solve customer needs while building the brand and business.
The truth is that the business needs to pull back and take a long look at what it expects from a wireless solution and what metrics it will use to assess its value and potential. There has to be a picture painted by the organisation which outlines the user, the type of Wi-Fi needed and the pain points it is designed to address. This is particularly true of the retail sector where interactions with consumers have become essential.
Benefits of Private Wi-Fi Solutions
The wireless platform has evolved into a place to interact, and transact. Currently there are two Wi-Fi networks which are most commonly used – private and public. Public solutions are limited in scope and functionality, and often the user experience is patchy and unreliable. Private Wi-Fi networks, on the other hand, are far richer, allowing businesses to build secure and highly functional solutions which can be tailored to suit specific business requirements, and customer interactions.
If you apply this technology in the correct way and have measurable objectives, then there will be a clear return on investment. Businesses have to invest in tailored Wi-Fi solutions which deliver superb user experiences and have functionality that can be adapted to suit specific markets and requirements. They also need to ensure that the solution is secure. What we offer is a private network with all the security and capability the business needs to deliver a mature Wi-Fi experience to their customers.
Metacom has developed solutions for its clients which provide interactions for customers on one level and access to training materials for employees on another. Pepkor Africa utilised this dual-level solution to create a space where their employees could gain access to vital training materials on their tablets, regardless of location or store. Whilst staff access is important it is also necessary to build a secure managed environment for interaction with clients. This type of private Wi-Fi environment is aptly described as a ‘walled garden’, a private and secure sanctuary which the brand builds for its staff and its customers. It is secure, it is capable and it has specific rules built in.
Many of our customers offer these Wi-Fi services to their customers and allow them access to certain levels of connectivity. However, there is a need to balance the download demands of the customer with the reality of price and availability. Some customers can abuse the system, fortunately you can build in a failsafe mechanism to prevent this. This level of functionality enables interaction between customer and retailer within tight parameters and sends them to the apps you want them to use and information you want them to learn. In addition, the types of apps and their capabilities can be tailored to specific customer requirements.
Data to Enhance Customer Experience
Through the right Wi-Fi solution, the business can build loyalty and learn more about its customers’ online habits and interests. They can uncover the type of device they prefer to use, when they are more likely to go online, what drives their purchasing habits and so much more. They can use the free Wi-Fi connectivity as a portal to meet the customer halfway – a few marketing questions or a survey to gain valuable insight in exchange for free data.
Almost every user has a smartphone and retailers need to develop communities which offer consumers both a service and the item they purchaser. Loyalty schemes, banking apps, communication tools – these not only build communities and brands, but they give decision makers a lot of information and learning opportunities in the process.
It is one thing to say that it’s a good idea to make a brand, branch or business Wi-Fi-enabled, but there are some challenges. The first is the price – the customer may be willing to pay for the service, but perhaps they can’t afford it – and in some more rural areas, connectivity is poor or non-existent. Many retailers have had to create their own hotspots so that the community can come to them, engage with them in their own space. They also need to ensure that the Wi-Fi solution is accessible from different devices, not just a select few. Compatibility across all devices used by consumers is key.
In conclusion, a tailored private network, allows the business to lower the cost of transactions, learn about what the customer is using and ensure a seamless end-to-end experience.
* Marius Visser, Executive Business Solutions at Metacom
Wannacry still alive
One and a half years after its epidemic, WannaCry ransomware tops the list of the most widespread cryptor families and the ransomware has attacked 74,621 unique users worldwide.
These attacks accounted for 28.72% of all users targeted by cryptors in Q3 2018. The percentage has risen over the last year, demonstrating more than two thirds growth against Q3 2017, when its share in cryptor attacks was 16.78%. This is just one of the main findings from Kaspersky Lab’s Q3 IT threat evolution report.
A series of cyberattacks with WannaCry cryptor occurred in May 2017 and is still considered to be one of the biggest ransomware epidemics in history. Even though Windows released a patch for its operating system to close the vulnerability exploited by EternalBlue 2 months prior to the start of the attacks, WannaCry still affected hundreds of thousands devices around the globe. As cryptors do, WannaCry turned files on victims’ computers into encrypted data and demanded ransom for decryption keys (created by threat actors to decipher the files and transform them back into the original data) making it impossible to operate the infected device.
The consequences of the WannaCry epidemic were devastating: as the victims were mainly organisations with networked systems – the work of businesses, factories and hospitals was paralysed. Even though this case demonstrated the dangers cryptors pose, and most of PCs around the world have been updated to resist the EternalBlue exploit, the statistics show that criminals still try to exploit those computers that weren’t patched and there are still plenty of them around the globe.
Overall, Kaspersky Lab security solution protected 259,867 unique users from cryptors attacks, showing a substantial rise of 39% since Q2 2018, when the figure was 158,921. The growth was rapid yet steady, with a monthly observed increase in the number of users.
“The rising share of WannaCry attacks is another reminder that epidemics don’t end as fast as they start – there are always long-running consequences. In the case of cryptors, attacks can be so severe that it is necessary to take preventive measures and patch the device, rather than deal with encrypted files later,” said Fedor Sinitsyn, security researcher at Kaspersky Lab.
To reduce the risk of infection by WannaCry and other cryptors, users are advised to:
- Always update your operating system to eliminate recent vulnerabilities and use a robust security solution with updated databases. It is also important to use the security solution that has specialised technologies to protect your data from ransomware, as Kaspersky Lab’s solutions do. Even if the newest yet unknown malware does manage to sneak through, Kaspersky Lab’s System Watcher technology is able to block and roll back all malicious changes made on a device, including the encryption of files.
- If you have bad luck and all your files are encrypted with cryptomalware, it is not recommended to pay cybercriminals, as it encourages them to continue their dirty business and infect more people’s devices. It is better to find a decryptor on the Internet – some of them are available for free here: https://noransom.kaspersky.com/
· It is also important to always have fresh backup copies of your files to be able to replace them in case they are lost (e.g. due to malware or a broken device), and store them not only on the physical object but also in cloud storage for greater reliability (don’t forget to protect your cloud storage with strong hack-proof password!)
· If you’re a business, enhance your preferred third-party security solution with the newest version of the free Kaspersky Anti-Ransomware Tool.
· To protect the corporate environment, educate your employees and IT teams, keep sensitive data separate, restrict access, and always back up everything.
· Use a dedicated security solution, such as Kaspersky Endpoint Security for Business that is powered by behaviour detection and able to roll back malicious actions. It should also include Vulnerability and Patch management features that automatically eliminates vulnerabilities and installs updates. This reduces the risk of vulnerabilities in popular software being used by cybercriminals.
· Last, but not least, remember that ransomware is a criminal offence. You shouldn’t pay. If you become a victim, report it to your local law enforcement agency.
Nokia 6.1 gets slice of Pie
HMD Global has announced that the Nokia 6.1 will start receiving Android 9 Pie – the second smartphone in the portfolio to receive the latest version of Android less than a month after the update arrived on the Nokia 7 plus.
Packed with Google’s newest software and building on the features of Android 8.0 Oreo, Android 9 Pie’s focus on artificial intelligence and machine learning gives owners a more customised and tailored experience.
Powered by the Qualcomm Snapdragon 630 Mobile Platform, the Nokia 6.1 is over 60% faster than its predecessor. Also, now offering enhanced Dual-Sight, ZEISS optics, USB-C fast-charging, Nokia spatial audio and pure, secure and up-to-date Android Oreo.
The Nokia 6.1 has been selected by Google to join the Android One family and therefore users get exclusive access to Apps Actions – a feature only available to Android One and Google Pixel devices. App Actions helps users get things done faster by predicting their next move and displaying the right action on right away.
Now with Android 9 Pie, the Nokia 6.1’s already impressive battery life is further complimented with the introduction of Adaptive Battery, an update that uses deep learning to understand usage patterns and prioritise battery power on the most important apps.
Other key features of Android 9
· Slices – Identifies relevant information on favourite apps to make them more easily accessible when needed
· Adaptive Brightness – Automatically adapts phone brightness by learning from interactions with different settings
· New system navigation – Features a single home button that provides intelligent predictions and suggestions (user enabled)