Two new smartphones on the market show that even in the Bring Your Own Device era, there is still life left in phones geared towards the enterprise market, writes ARTHUR GOLDSTUCK.
The corporate technology revolution that carries the label “Bring Your Own Device” means individuals in many organisations now choose what phone or computer they bring to work, rather than having a standard imposed by Company Policy.
But that doesn’t mean the end of phones geared towards the enterprise. Quite the opposite: BYOD has resulted in a network nightmare for many organisations, and even a backlash, as companies seek to regain control.
It helps, however, if the phones they want to mandate for company use make sense to both the company and the employee.
Two phones released in South Africa in the past week promise to do just that.
The new BlackBerry Classic harks back to the once wildly popular Bold, boasting a QWERTY keyboard combined with a more generous and interactive display than the old Bold could ever offer. It also brings back the trackpad, which, along with the keyboard, set BlackBerry apart. The return to these near-retro features gave the device the “Classic” label.
The company describes is as a “no-nonsense smartphone built to meet the needs of productive people who appreciate the speed and accuracy that can be found with a physical QWERTY keyboard”.
The other big benefit is a 22-hour battery life, building on the battery management that puts BlackBerry ahead of most of the pack, along with Sony and Huawei. Long life is helped by a smaller touch screen – only 3.5-inch – but which offers excellent HD resolution at 294 dpi. Corning Gorilla Glass 3 means less scratching and potentially more durability.
The phone offers the usual BlackBerry World app store, as well as Android apps through the Amazon Appstore. The BlackBerry 10 web browser is claimed to be among the top mobile browsers for “web fidelity”, i.e. online content appearing as it was intended. Notifications and messages can be brought to a tablet or computer via BlackBerry Blend, underlining its productivity credentials for the workplace.
The BlackBerry 10.3.1 operating system is powered by a 1.5 GHz Qualcomm Snapdragon processor and supported by 2GB RAM and 16GB of device storage, expandable by up to 128GB. A 2MP front camera and 8MP rear upgraded imaging sensors.
Finally, it offers an answer to Siri and S-Voice with BlackBerry Assistant, a digital assistant and can be used with voice and text commands to manage email, contacts, and calendar, among other native BlackBerry 10 applications. Most significantly, the feature responds to different contexts, such as responding silently if one types and speaking back if one speaks.
Individually, any one of these features is available elsewhere. As a package, it is a compelling executive option. The price tag of R6000 upward means it is not aimed at the younger generation that made the Curve one of the most popular phones in Africa.
That could well turn out to be a target market for another phone aimed squarely at the enterprise.
The Proline SP4 is the first Windows phone to be branded by a South African computer manufacturer, namely Pinnacle Africa. The Proline range of PCs, notebooks and TVs are well-known across the continent, with 15 000 units rolling off the assembly line every month.
Pinnacle’s decision to emblazon the same brand on a phone had less to do with market share than with a need it encountered among its corporate clients.
“You won’t find it in stores,” says Max Stone, brand executive at Pinnacle Africa. “We’re targeting it at the corporate market as an affordable business tool. It’s also aimed at an entry-level user within the corporate market, so it still has a manual, and we’ve set up a website for support and frequently asked questions.”
The phone offers several differentiators for corporates. The most attractive, apart from price, is the option of branding the cover with the company’s logo, and to preload the device with the company’s app if it has one for staff. That is all made possibly by Pinnacle’s own assembly line, which is geared to customising products belt elsewhere.
The phone is also a dual-SIM handset, meaning that it can carry both a company SIM for business calls, paid by the organisation, and a pay-as-you-go SIM for private use. A Kid’s Corner provides security of company information – and blocking unwanted content and payments – when the phone is used by family members at home.
That’s not the only area where it attempts to emulate BlackBerry’s security reputation. It is designed to boot up in such a way that malicious coding can’t be inserted. As a Windows 8.1 phone, every app is validated in the Windows Store.
At only R999, the specs of the phone will be appealing to both the employer and employee in the target market. A 4-inch screen, 1.2GHz quad-core Qualcomm Snapdragon processor, 512MB of RAM and 4GB internal storage don’t shoot the lights out for high-end users, but those would probably be BYOD troublemakers anyway! The presence of FM radio is probably the dead giveaway, since that is a feature in demand in the mass market, but rare on high-end phones,
“We’re expecting good take-up,” says Stone. “Then we’ll also look at other devices, perhaps a high-spec option like a 5.5-inch or 6-inch phablet. We can go all the way to 8-inch devices and still use the Windows 10 environment.”
That may be significant, but not nearly as significant as the impact such phones could make in the ever-shifting corporate environment.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”