The Intranet has evolved from a communication tool used predominantly by HR to circulate internal company memos and the like to a collaboration space where employees can share ideas, content and skills, writes PETER REID of Intervate.
The word ‘intranet’ tends to bring to mind boring internal communications sites, used mainly by HR and marketing to disseminate documents and newsletters. This traditionally push strategy has relegated intranets to the back burner for many organisations. However, as the world and the workplace has become increasingly social, the intranet is undergoing an evolution into a collaboration space for the sharing of content, ideas and skills. The intranet of the future will change the way people use the tool, focusing on design and the user experience (UX), and creating an almost ‘app-like’ interface that engages employees through interaction and interactivity.
In order to cater to the needs of a changing workforce, the way intranets are used needs to change as well. Employees today demand a rich user experience that enables them to communicate, collaborate, share ideas, gain access to expert skills and more. This is a complete shift from the push strategy of the traditional intranet to a pull strategy, creating an intranet that makes people want to use it. The focus of the intranet of the future needs to be the user, not the CEO, and thus the design and the user experience are of the utmost importance. Departmental intranets have also become out-dated – the intranet should be a centralised portal for all internal organisational communications. Ultimately, the intranet should be a self-service portal that provides convenience for users, allowing them to log time, apply for leave, find relevant corporate information, collaborate on tasks and more.
In future, the intranet will need to cater to the requirements of Gen Y and Millennial users – those who have grown up using sophisticated mobile and social communications tools. This shift is driven by a number of different factors, including increasing consumerisation and the demand for a consistent experience on personal and work-related devices. Ultimately, users want access to a friendly experience, not simply a functional one, which not only requires a focus on UX, but also a deep understanding of the user and their needs, wants and requirements.
One of the biggest evolutions of the intranet is the increase in social features, such as mobile chat and instant messaging services. Social tools such as tagging, sharing and liking content are part of creating the user experience, and are fast becoming standard features in many business applications. The intranet should be no different. In addition, mobility needs to be supported through responsive design and a ‘mobile first’ development ethos, while ensuring secure access from various end-point devices.
As previously mentioned, the intranet of the future needs to have an emphasis on design and UX. The key toward ensuring user adoption of intranets is to make the interface and the experience familiar – incorporating social elements, elements of the web, and the ease of use and intuitive functionality of apps are all essential. This should include more sophisticated search and filtering. Consumers are used to the Google interface, and intranet search should provide similar functionality to enable users to find the content they require quickly and easily.
Intranets need to be consumer focused, and the province of the users themselves. Employees, and not heads of department, should dictate the nature of the content and the future strategy of the intranet. The more social and interactive the intranet, the more likely it is to capture end users and their thoughts and result in engaged employees. This concept of ideation enables crowdsourcing of ideas from employees, which is the springboard for driving innovation. Intranets should also include functionality for managing the innovation pipeline, allowing people to rank and endorse ideas, and trace their progress through the system.
Ensuring user adoption is as simple and as complicated as creating the right experience for users. If an intranet is designed correctly from a UX perspective, employees will enjoy using it. Buy-in and adoption rates will be higher, which increases opportunities for engaging and interacting with employees. A well-executed intranet gains loyalty from employees, helps to raise levels of employee satisfaction and trust, and helps to create a culture of innovation if driven by a strong leader.
An end-user focus is critical in achieving this, and throughout the process of building an intranet it is necessary to involve as diverse a user group as possible. This will ensure that their ideas and wants are taken into account, and creates a sense of ownership and involvement once the product is rolled out. An agile approach is also essential. The intranet needs to be a work in progress, an evolving product, which, like apps, is constantly maintained and updated. This all ties back to the UX, which is impossible to get right without an intimate understanding of the user.
The success of an intranet can be judged by how happy people are to use it, whether it empowers them to do their jobs better or faster, whether they are saving time, or can connect with people to enable processes to be completed faster. Functionality should be balanced with design, but ultimately if one aspect needs to be scaled back it should always be functionality. Without good design, users will not use the tool, however additional functionality can always be developed and added at a later date.
The intranet should, at the end of the day, fit the way employees work, deliver what employees want and like, and be tailored to meeting their needs and the maturity of the organisation. The intranet should give employees a tool that makes their lives and their jobs easier. A successful intranet is not an implemented one, but an adopted one that employees enjoy using.
* Peter Reid, SharePoint Solutions Head at Intervate, T-Systems company
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”