A local communications agency was given the task of creating awareness of the plight of Africa’s vultures for International Vulture Awareness Day. With no budget, and only one photograph at their disposal, they knew their approach would have to be bold and so the Tuluver was created.
In the lead up to International Vulture Awareness Day on 5 September, one of South Africa’s top conservation NGOs, BirdLife South Africa made an astonishing announcement. BirdLife South Africa announced a recently discovered, rare and exceptionally beautiful species of scavenging bird, and offered a stunning visual of the enchanting ‘Tuluver’.
With the headline ‘New Species Discovered in South Africa’ plastered across lamp posts, radio and news media; it didn’t take long for a social media storm to brew. While thousands excitedly ‘liked’ and ‘shared’ the news of the gorgeous Tuluver, others questioned its authenticity.
On 2 September, an online video artfully revealed that the ‘Tuluver’ was, in fact, a photoshopped image of the increasingly threatened Lappet-faced Vulture, the largest vulture in Africa. While it might lack the eye-catching beauty of a Tuluver, the Lappet-faced Vulture is undeniably a bird that, despite its great ecological importance, has earned an unfair reputation and its plight has gone unnoticed.
According to BirdLife South Africa CEO, Mark D. Anderson, “The increased absence of vultures in some parts of the world, such as South Asia, has already led to an increase in feral dogs and, in turn, rabies – at huge cost to human health.”
And yet for years, its population has been in serious decline due to poisoning, electrocution on powerlines, persecution and habitat loss while very few people have been paying attention. The Tuluver campaign message: ‘If we can get this passionate about discovering a new species, why can’t we get as passionate about losing one?’ certainly clanged the bells across social media around the world.
Through innovative disruption, BirdLife South Africa has succeeded in getting the message across – no matter what they look like, the continued existence of vultures warrants our care and keen attention.
The campaign received an overwhelmingly positive response. The video has so far garnered over 18 000 views and 81 million earned media impressions, with many people expressing that they had no idea vultures were even in trouble.
“We are ecstatic with the results of our Tuluver campaign, and sincerely hope that people are now more aware of the plight faced by vultures, they will view them in a different light and make more of an effort to help conserve them,” said Mark D. Anderson.
Better yet, among others, previous skeptics of the campaign recanted and praised BirdLife South Africa on what has been their biggest awareness and promotional campaign yet.
The innovative campaign was developed for BirdLife South Africa by Utopia, an up-and-coming communications agency based in Cape Town. Utopia and BirdLife South Africa have been working together on a pro bono basis for nearly five years, with many successes to date.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”