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The end of the small screen

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The new Samsung Note 8 launched in New York last week heralds the end of the small screen, writes ARTHUR GOLDSTUCK.

It’s hard to believe that, just six years ago, Apple was mocking smartphone makers who produced handsets with 4-inch displays or larger. At a press conference at the time, Steve Jobs ripped into manufacturers who built phones “you can’t get your hand around”, adding “no one’s going to buy that”.

By 2012, Apple was mocking smartphone makers who produced handsets with 5-inch displays. It’s really easy to make a bigger phone, said Philip Schiller, Apple’s senior vice president of worldwide marketing, adding: “The challenge is to make it better and smaller.”

In 2013, new CEO Tim Cook defended the size of the iPhone 5, saying that its 4-inch display “provides a larger screen size for iPhone customers without sacrificing the one-handed ease-of-use that our customers love. So, we put a lot of thinking into screen size and believe we’ve picked the right one.”

Finally, a year later – just three years ago next month – Apple succumbed.  The iPhone 6 emerged with a 4.7-inch display, and its big brother, the 6 Plus, with a “massive” 5.5-inch display.

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It was a given at the time that Apple was responding to the rise of large-screen Android smartphones. But there was one device in particular that had woken it from its slumber: the Samsung Note.

The first version, released in October 2011, really was massive for its time: all of 5.3-inches. It was roundly mocked by Apple as well as other rivals. But it sold a million units in the first 30 days, and 10-million over the next 10 months. The large screen was here for good.

However, it has taken six models, gradually expanding from the initial 5.3-inches to 6.3-inches with the latest iteration, for the small screen to be banished for good.

Last week’s unveiling of the Samsung Note 8 was astonishing for two reasons.

Firstly, coming a year after the disastrous Note 7, which began exploding or catching fire around the world, it represented a complete turnaround from marketing disaster to public relations triumph. Critics and commentators were almost unanimous that this was the best smartphone produced so far in 2017.

Secondly, and more significantly for potential sales, it represented a massive increase in display size without an equivalent increase in phone size. The body is about the same size as that of the iPhone 7 Plus which, like the 6 Plus, carries a 5.5-inch screen. However, the Note 8 fits a 6.3-inch display into that body, thanks to more efficient use of the front of the phone, and what is now an iconic curved screen on high-end Samsung handsets.

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Equally remarkably, the phone feels as comfortable in the hand as any 5.5-inch device, if not more so.

“We’ve succeeded in creating a large-screen phone with a comfortable grip,” says Craige Fleischer, head of mobile at Samsung in Southern Africa. “The curved edge has a sharper drop-off than the previous screens so there is more flat surface.”

The so-called “infinity display” of edge-to-edge screen is expected to become a standard feature in both high-end and mid-range phones. However, the innovative design is geared towards a greater purpose than size for its own sake.

Most obviously, it speaks to the rapid growth of streaming video on the smartphone.  But there is a second factor, as the smartphone becomes the default computer for the average user.

“Millions of people have recognised that the Note was much more than a new smartphone, but a platform for productivity,” said DJ Koh, president of Mobile Communications of Samsung Electronics, at the launch of the Note 8 in New York last week.

The Note has long defined productivity on a smartphone, thanks to the S Pen, an interactive stylus that slides into the phone when not in use. The stylus evolves in tandem with the Note, and can now be used independently from the handset, on other compatible devices.

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The sub-brand has also also pioneered multi-tasking on smartphones, not only opening two apps on the same screen, but now also, with one click, simultaneously opening two apps that are regularly used together. The bigger the screen, the more useful such functions become.

And, of course, the more useful the functions become, the more dependent users will become on large screens.

Already, 2013 in smartphone years looks like the previous century. Another three years from now, it will seem normal that people prefer their smartphones to computers or TV sets for their entertainment and work lives.

  • Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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Now download a bank account

Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.

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This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.

“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.

“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”

The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:

  1. Download the Absa App
  2. Choose the account you would like to open
  3. Tell us who you are
  4. To keep you safe, we will verify your cell phone number
  5. Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
  6. Tell us where you live
  7. Let us know what you do for a living and your income
  8. Click Apply.

 

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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