On average, a person gets interrupted every three minutes when working in an office. However this can be minimised, writes NORA INVEISS, as is evident in a recent social experiment conducted by MapOn.
Did you know that the average person gets interrupted every 3 minutes at work? From coworkers that want to chat, to incoming emails, to Facebook notifications, there’s no shortage of distractions in today’s workplace.
Working in an open office space can be especially distracting, as there’s nothing separating you from everybody else. And we at GreyNut can attest to that. Our open office plan allows for plenty of collaboration and communication, but we’ve all longed for some peace and quiet at some point.
The good news is that there are plenty of tools that can minimize interruptions. Our sister company, MapOn, decided to experiment with 3 of them: headphones, a Luxafor device, and a paper “do not disturb” sign. Here are the rules of the experiment:
- 3 programmers (who are busy and prone to interruptions) participated. They were each given one tool to try out.
- The programmers had one month to test the effectiveness of their assigned “do not disturb” indicator and report their findings.
- 20% of their day needed to be kept open for communication and impromptu discussions.
Which method works best? And if you’re wondering how to minimize interruptions at your workplace, what would work for you?
0-10 days into the experiment
So far, so good for every method. The experiment is fresh and everybody in the office respects every “do not disturb” indicator. There was even a poster put up about what each Luxafor light means.
The test subjects (programmers) are happy and they report that interruptions have gone down by 75%.
11-20 days into the experiment
Disruptions are slowly increasing all around. About 10% of staff completely ignore each “do not disturb” indicator either because of an urgent need, or they simply don’t care. Everyone else continues to comply.
The programmer with the paper sign finds that it’s easy to forget setting up the sign in the morning. And he doesn’t always notice when it falls down.
The Luxafor poster is helpful in reminding people to not interrupt when the light is flashing red. There are people that interrupt anyway, but many hold off and remember that the light will turn green later. Since the Luxafor is automated, the programmer doesn’t forget to change from red or green depending on availability.
Headphones are the most effective so far, as everybody can see that the programmer wearing them doesn’t want to be interrupted. With music playing, he also doesn’t hear distractions going on around him. The only downsides are that the programmer is more isolated from the rest of the group, and he sometimes forgets to put headphones back on after taking them off.
20-30 days into the experiment
The “do not disturb” sign is now pretty much ignored by everybody. It gets dropped on the ground, forgotten about by the programmer, and ignored by everyone else.
The Luxafor and headphones continue to perform the same – interruptions are lower and both methods are easy to use. Since the experiment started, interruptions have gone down by 72%.
Which method works for you?
If you’re looking for ways to focus and avoid interruptions at work, each of the methods we tested has its pros and cons.
A paper sign is free and so long as people remember to actually use it and respect it, it’ll get the job done. The downside is that it’s easy to forget about, and people might not take it seriously.
Headphones are very effective. You can block out noise and coworkers won’t want to bother you when you have them on. The downsides are that a good pair is expensive, being cut off from the rest of the office feels isolating, and it’s easy to forget putting them back on after taking them off.
Plus, listening to music has different effects depending on the person listening and the task being completed. Some might find that music helps them work productively. Others might find it too distracting.
The Luxafor can be automated, so you won’t forget about setting it up. There are, of course, people who will ignore the red light and interrupt you anyway. The Luxafor can adapt to the Pomodoro technique for Mac users, so coworkers know that even if the light is red, they’ll be able to drop by and chat soon enough. One downside is that it still doesn’t block out the noise and potential distractions around you. But hopefully people will know not to chat with you when they know you need to focus (or you can always wear headphones!).
Finally, it depends on your company culture and the type of work you do. Creative professions might require more open communication and collaboration than data-entry work, for example. We also suggest adopting guidelines, and making sure everyone is on the same page about respecting other’s time and focus.
Smart grids needed for Africa’s utilities
Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.
Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.
Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.
Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.
African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.
Embracing mobility to drive ROI
Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.
Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.
Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.
By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:
· Create a new work order on the fly and log new opportunities
· Access both historical and planned work information when requested
· Permit customers to sign when the job is completed
· Capture measurements and inspection notes on route work orders
· Create new fault reports on routing
· Facilitate documentation through photo capturing
· Provide easy access to technical data and preventive actions.
The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.
Brands fall for app vanity
The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.
In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis.
While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities.
Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI).
It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind.
Why apps won’t win the internet
The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement.
Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge.
Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance.
Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps.
However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year.
On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.
When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience.
In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development.
So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base?
The logical app alternative
The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are.
Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short.
Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience.
Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.)
Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts.
Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI.