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The data behind dating

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With Valentine’s Day upon us and thousands of South Africans in the pursuit of love within the online realm. SEKETE PATRICK MAPHOPHA, NetApp Africa CTO and Technology Evangelist, asks a vital question – how secure is your personal data?

There are an estimated 1 000 dating sites currently operating in South Africa – some of them stating membership numbers of up to several million.

There is no doubt that the modern world and social norms have shifted, such that online and in-app algorithms are now an acceptable – and often encouraged – way to meet a future partner. It is user data that drives the success of these matches, helping to find that ideal partner, and this data has driven a genuine shift in modern dating habits. How can these dating sites ensure that they are managing and using this data in the best ways possible, as well as ensuring that it’s properly protected? Finally, what does the valuable currency of personal data mean for social norms now and in future?

Each online and app-based dating service attempts to differentiate itself from the competition to tap into one of the many lucrative markets available in this space. Whether they are targeting the young, the old, the professional elite or a specific religion, there is one thing every service has in common. They all use a series of algorithms to analyse each user’s data, to make the best possible matches, based on demographics and shared interests.

Safety comes first when searching for your date with destiny

Data security should also be considered by dating sites. The good news is that there are legal bodies in place that regulate how companies handle users’ data. Companies collecting and processing data must implement technical and organisational measures to ensure a level of security that is appropriate to the risks represented by the processing taking place and the nature of the data in question.

These regulations will soon be made more stringent with the Department of Justice and Constitutional Development publishing a revised 2017 draft of the Cyber Security Bill, which will only be introduced to Parliament in the next few weeks. The Bill aims to give SA a co-ordinated approach to cyber security, and puts in place measures to effectively deal with cyber-crime and address aspects relating to cyber security. The department further describes the Bill as a tool to address the current shortcomings in SA law and facilitate the effective prosecution of cybercrimes.  NetApp has storage security solutions which help prevent unauthorized modification or disclosure of data stored which would be ideal in this scenario.

The chemistry of compliance

For dating sites, it’s going to be vital to ensure that they are compliant and looking after user data correctly. These penalties would be nonsensical and something companies should avoid at all cost. For dating apps and websites – just like any other business – this means having an effective data privacy programme and data management practice in place.

Whether they store user data on premise or with an external private or public cloud provider, they should assess and reassure customers that data is collected, processed, accessed, shared, stored, transferred and secured in accordance with all laws and regulations, keeping them safe and ultimately allowing them to eradicate their data, should they be ready to end their online dating days. The NetApp ONTAP storage operating system is one such example, and can be used across cloud and on-premises infrastructure to create a Data Fabric that acts as a single system, meaning that data is more easily managed and controlled.

There is definitely some truth that these dating sites reduce the number of frogs you have to kiss before you meet Mr or Ms Right, but do they really do more than this? Can they truly help you find The One? For all the people that tell you that online and app-based dating is a waste of time, there are plenty more that will tell you they are now happily settled or married as a result.

Thanks to a sophisticated mixture of psychological profiling, data, algorithms and marketing, the online dating industry in South Africa is worth about R90-million. As long as all of the data it produces can be properly managed and secured, there’s no reason why the dating industry can’t continue to be as successful as its happily-ever-after matches, complementing chemistry, rather than negating it.

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When will we stop calling them phones?

If you don’t remember when phones were only used to talk to people, you may wonder why we still use this term for handsets, writes ARTHUR GOLDSTUCK, on the eve of the 10th birthday of the app.

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Do you remember when handsets were called phones because, well, we used them to phone people?

It took 120 years from the invention of the telephone to the use of phones to send text.

Between Alexander Graham Bell coining the term “telephone” in 1876 and Finland’s two main mobile operators allowing SMS messages between consumers in 1995, only science fiction writers and movie-makers imagined instant communication evolving much beyond voice. Even when BlackBerry shook the business world with email on a phone at the end of the last century, most consumers were adamant they would stick to voice.

It’s hard to imagine today that the smartphone as we know it has been with us for less than 10 years. Apple introduced the iPhone, the world’s first mass-market touchscreen phone, in June 2007, but it is arguable that it was the advent of the app store in July the following year that changed our relationship with phones forever.

That was the moment when the revolution in our hands truly began, when it became possible for a “phone” to carry any service that had previously existed on the World Wide Web.

Today, most activity carried out by most people on their mobile devices would probably follow the order of social media in first place – Facebook, Twitter, Instagram and LinkedIn all jostling for attention – and  instant messaging in close second, thanks to WhatsApp, Messenger, SnapChat and the like. Phone calls – using voice that is – probably don’t even take third place, but play fourth or fifth fiddle to mapping and navigation, driven by Google Maps and Waze, and transport, thanks to Uber, Taxify, and other support services in South Africa like MyCiti,  Admyt and Kaching.

Despite the high cost of data, free public Wi-Fi is also seeing an explosion in use of streaming video – whether Youtube, Netflix, Showmax, or GETblack – and streaming music, particularly with the arrival of Spotify to compete with Simfy Africa.

Who has time for phone calls?

The changing of the phone guard in South Africa was officially signaled last week with the announcement of Vodacom’s annual results. Voice revenue for the 2018 financial year ending 31 March had fallen by 4.6%, to make up 40.6% of Vodacom’s revenue. Total revenue had grown by 8.1%, which meant voice seriously underperformed the group, and had fallen by 4% as a share of revenue, from 2017’s 44.6%.

The reason? Data had not only outperformed the group, increasing revenue by 12.8%, but it had also risen from 39.7% to 42.8% of group revenue,

This means that data has not only outperformed voice for the first time – as had been predicted by World Wide Worx a year ago – but it has also become Vodacom’s biggest contributor to revenue.

That scenario is being played out across all mobile network operators. In the same way, instant messaging began destroying SMS revenues as far back as five years ago – to the extent that SMS barely gets a mention in annual reports.

Data overtaking voice revenues signals the demise of voice as the main service and key selling point of mobile network operators. It also points to mobile phones – let’s call them handsets – shifting their primary focus. Voice quality will remain important, but now more a subset of audio quality rather than of connectivity. Sound quality will become a major differentiator as these devices become primary platforms for movies and music.

Contact management, privacy and security will become critical features as the handset becomes the storage device for one’s entire personal life.

Integration with accessories like smartwatches and activity monitors, earphones and earbuds, virtual home assistants and virtual car assistants, will become central to the functionality of these devices. Why? Because the handsets will control everything else? Hardly.

More likely, these gadgets will become an extension of who we are, what we do and where we are. As a result, they must be context aware, and also context compatible. This means they must hand over appropriate functions to appropriate devices at the appropriate time. 

I need to communicate only using my earpiece? The handset must make it so. I have to use gesture control, and therefore some kind of sensor placed on my glasses, collar or wrist? The handset must instantly surrender its centrality.

There are numerous other scenarios and technology examples, many out of the pages of science fiction, that point to the changing role of the “phone”. The one thing that’s obvious is that it will be silly to call it a phone for much longer.

  • Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
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MTN 5G test gets 520Mbps

MTN and Huawei have launched Africa’s first 5G field trial with an end-to-end Huawei 5G solution.

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The field trial demonstrated a 5G Fixed-Wireless Access (FWA) use case with Huawei’s 5G 28GHz mmWave Customer Premises Equipment (CPE) in a real-world environment in Hatfield Pretoria, South Africa. Speeds of 520Mbps downlink and 77Mbps uplink were attained throughout respectively.

“These 5G trials provide us with an opportunity to future proof our network and prepare it for the evolution of these new generation networks. We have gleaned invaluable insights about the modifications that we need to do on our core, radio and transmission network from these pilots. It is important to note that the transition to 5G is not just a flick of a switch, but it’s a roadmap that requires technical modifications and network architecture changes to ensure that we meet the standards that this technology requires. We are pleased that we are laying the groundwork that will lead to the full realisation of the boundless opportunities that are inherent in the digital world.” says Babak Fouladi, Group Chief Technology & Information Systems Officer, at MTN Group.

Giovanni Chiarelli, Chief Technology and Information Officer for MTN SA said: “Next generation services such as virtual and augmented reality, ultra-high definition video streaming, and cloud gaming require massive capacity and higher user data rates. The use of millimeter-wave spectrum bands is one of the key 5G enabling technologies to deliver the required capacity and massive data rates required for 5G’s Enhanced Mobile Broadband use cases. MTN and Huawei’s joint field trial of the first 5G mmWave Fixed-Wireless Access solution in Africa will also pave the way for a fixed-wireless access solution that is capable of replacing conventional fixed access technologies, such as fibre.”

“Huawei is continuing to invest heavily in innovative 5G technologies”, said Edward Deng, President of Wireless Network Product Line of Huawei. “5G mmWave technology can achieve unprecedented fiber-like speed for mobile broadband access. This trial has shown the capabilities of 5G technology to deliver exceptional user experience for Enhanced Mobile Broadband applications. With customer-centric innovation in mind, Huawei will continue to partner with MTN to deliver best-in-class advanced wireless solutions.”

“We are excited about the potential the technology will bring as well as the potential advancements we will see in the fields of medicine, entertainment and education. MTN has been investing heavily to further improve our network, with the recent “Best in Test” and MyBroadband best network recognition affirming this. With our focus on providing the South Africans with the best customer experience, speedy allocation of spectrum can help bring more of these technologies to our customers,” says Giovanni.

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