The annual IFA tech expo in Berlin delivered both the usual cut and paste slew of copycat devices and some truly new technology, writes ARTHUR GOLDSTUCK.
One of the standout features of the annual IFA technology trade expo in Berlin, Germany, is how much effort brands make to stand out. The result is that many of the big launches happen two or even three days before the main event, to avoid getting lost in the noise.
As a result, the likes of Huawei, Sony, Acer and Lenovo had all made their big announcements well before the crowds began arriving on Friday morning.
Huawei in particular stood out, with its most aggressive assault yet on the high end of the smartphone market. Until recently, it was best known for its network infrastructure, from base stations to 3G and 4G wireless Internet devices. As Glory Cheung, chief marketing officer of Huawei’s Consumer Business Group, put it, “We have base stations as far north as the Arctic Circle and as high as the Himalayas. The smartphone is the human extension of what we do.”
Huawei unveiled its new Mate S, a 5.5-inch device that packs in every gram of the company’s innovation in an effort to demonstrate that it is no copycat manufacturer. There were numerous cut-and-paste phone and TV makers at IFA, with one very average brand plastering its stand with the overused and meaningless slogan “Game changer”.
For Huawei, if the game is about positioning it alongside the market leaders like Apple and Samsung rather than the entry-level copycats, the Mate S does indeed change its own game.
It introduces several new and enhanced features around touch and control of the device, starting with what may be the best fingerprint recognition technology on a phone today. Dubbed Fingerprint 2.0, it allows the fingerprint pad on the back of the phone to be used not only for quick and accurate biometric identification – and therefore secure mobile payments – but also as an additional control and navigation mechanism. This means that it becomes a trackpad on which the user can swipe down or across to activate various functions.
More impressive but still a feature in search of a function is a technology called “force touch”, which makes the screen pressure sensitive – to the extent that it can be used as a scale to weigh small items.
And then there is Knuckle Control 2.0, which appears to combine the knock code of LG phones with the drawing function of Samsung Note devices, and then takes it to a new practical level. With a knuckle, the user can draw a crop line around any shape in a photo – whether a shoe or a ship – and crop out only that shape, rather than be confined to the usual geometric shapes. The knuckle can also be used to activate shortcuts by drawing, for example, a C for Camera or W for Weather.
Huawei’s slogan for the launch, “Touch. Made powerful.”, was one of a handful that did not come across as mere hype.
Another brand that has tried to keep pace with the smartphone leaders through its own innovation, Sony, also got in ahead of IFA to launch its new Xperia range in Berlin. Its direct competitor to the Mate S, the Xperia Z5 Premium, is a world first. It is the first handset to feature 4K display and recording – linking the phone to the current high-end in TV display.
Translated into numbers, that means 3840×2160 resolution. Translated into English, it means a dazzlingly sharp display that is almost outrageous in its visual quality.
The handset features a 5.5-inch screen and 3400 mAh battery, addressing Sony’s consumer research finding that battery life is currently the number one concern of phone buyers. Sony also launched a standard Z5 with 5.2-inch display and a Z5 Compact, with a 4.6-inch screen that is likely to retain the enthusiasm that the similarly sized Z3 Compact generated in the market.
But Sony and Huawei showed off the latest iterations of their wearable technology, joining Samsung, Garmin, Fitbit, Runtastic and Withings, among many others, in the race for attention.
Once again, Huawei surprised, taking a leaf out of Apple’s marketing book by calling its new device simply the Huawei Watch. But it was also no cut-and-paste job: the watch has an elegant, round face that gives it the appearance of a regular fashion watch rather than a geek tool.
Under the surface, though, it pushes the Android Wear standard for wearables to the limits. It’s not only a full activity tracker – with 6-axis motion sensor – and heart-rate monitor, but is also compatible with both Android and iOS devices. That’s a first for a major smartphone manufacturer.
While the big names compete for share in such intensively competitive segments, new niches are also emerging within these segments. For example, health-monitoring
One of the most intriguing is activity tracking for dogs and cats. A company called Tractive used IFA to showcase its GPS pet tracking device. While the initial focus was on locating lost animals, it raises fascinating possibilities, like solving the mystery of where cats go wandering in the course of a day. Some of the Tractive devices also measure body temperature, warning the owner when the pet needs water, shade or rest.
It’s a great example of technology getting in touch with more than just human needs.
Auto rivals team up for connected car demo
Rivals BMW, Ford and Groupe PSA, maker of Peugeot and Opel cars, have teamed up with the 5G Automotive Association (5GAA), Qualcomm Technologies and Savari for Europe’s first live demonstration of C-V2X direct communication technology operating across vehicles from multiple auto manufacturers.
The live demonstration also featured a live showcase of C-V2X direct communication technology operating between passenger cars, motorcycles, and roadside infrastructure. C-V2X is a global solution for vehicle-to-everything (V2X) communication in support of improved automotive safety, automated driving and traffic efficiency.
The demonstration exhibited the road safety and traffic efficiency benefits of using C-V2X for Vehicle-to-Vehicle (V2V) collision avoidance, as well as Vehicle-to-Infrastructure (V2I) connectivity to traffic signals and Traffic Management Centers (TMC). C-V2X was operated using real-time direct communications over ITS spectrum and demonstrated its ability to work without cellular network coverage, and underscores its commercial readiness for industry deployment as early as 2020. Superior performance and cost-effectiveness compared to other V2X technologies, along with forward-compatibility with 5G, make C-V2X direct communications a preferred solution for C-ITS applications.
Six demonstrations were shown including: Emergency Electronic Brake Light, Intersection Collision Warning, Across Traffic Turn Collision Risk Warning, Slow Vehicle Warning and Stationary Vehicle Warning, Signal Phase and Timing / Signal Violation Warning and Vulnerable Road User (pedestrian) Warning. The vehicles involved included two-wheel e-scooters provided by BMW Group, and automotive passenger vehicles provided by Ford, Groupe PSA, and BMW Group, all of which were equipped with C-V2X direct communication technology using the Qualcomm® 9150 C-V2X chipset solution. V2X software stack and application software, along with roadside infrastructure, were provided by industry leader, Savari.
C-V2X is globally supported by a broad automotive ecosystem, which includes the fast growing 5GAA organization. The 5GAA involves over 85 global members comprised of many leading automakers, Tier-1 suppliers, software developers, mobile operators, semiconductor companies, test equipment vendors, telecom suppliers, traffic signal suppliers and road operators.
Cellular modems will be key to the C-V2X deployment in vehicles to support telematics, eCall, connected infotainment and delivering useful driving/traffic/parking information. As C-V2X direct communication functionality is integrated into the cellular modem, C-V2X solutions are expected to be more cost-efficient and economical over competing technologies, and benefit from accelerated attach rates. C-V2X direct communication field validations are currently underway in Germany, France, Korea, China, Japan and the U.S.
C-V2X currently stands as the only V2X technology based on globally recognized 3rd Generation Partnership Project (3GPP) specifications, with ongoing evolution designed to offer forward compatibility with 5G. C-V2X also leverages and reuses the upper layer protocols defined by the automotive industry, including the European Telecommunications Standards Institute (ETSI) organization. C-V2X includes two complementary transmission modes:
- Direct communication as shown in this demonstration for V2V and V2I use cases
- V2N network communication, which leverages mobile operators for connectivity and delivers cloud-based services, including automated crash notification (ACN, as mandated by eCall), hazard warnings, weather conditions, green light optimal speed advisory (GLOSA), parking spot location, and remote tele-operation to support automated driving, to name a few.
“This demonstration builds on the successful C-V2X showcase we organised with our members Audi, Ford and Qualcomm in Washington DC in April, said Christoph Voigt, Chairman of 5GAA.
“We are excited to witness the growing momentum behind this life-saving technology and to see our members working together to deploy C-V2X, and to make it hit the road as soon as possible.”
“The BMW Group introduced the first C-ITS use cases already in 2013 with the market introduction of the BMW i3. Today most of envisaged C-ITS use-cases are already institutionalized. With the implementation of C-V2X, the BMW Group accomplishes the last set of the puzzle with a practical path to C-ITS showing quick benefits,” said Christoph Grote, Senior Vice President Electronics, BMW Group.
“With its ability to safely and securely connect vehicles, along with its evolution into 5G, C-V2X is integral to Ford’s vision for future transportation in which all cars and infrastructure talk to each other,” said Thomas Lukaszewicz, Manager Automated Driving, Ford of Europe. “We are very encouraged by preliminary test results in Europe and elsewhere which support our belief that C-V2X direct communications has superior V2X communication capabilities.”
“We’re moving forward with seamless communication between cars and their environment for enhancing road safety, as well as our customers’ safety,” said Carla Gohin, Group PSA’s Vice President for Research and Advanced Engineering. “Following the first European C-V2X direct communications demonstration we hosted with Qualcomm Technologies last March, we’re pleased to work with leading automotive and technology companies today to highlight that C-V2X interoperability is a reality.”
“This demonstration of interoperability between multiple automakers is not only another milestone achieved towards C-V2X deployment, but also further validates the commercial viability and global compatibility of C-V2X direct communications for connected vehicles,” said Enrico Salvatori, senior vice president & president, Qualcomm Europe and MEA. “We look forward in continuing to work alongside leaders in the automotive industry, like the 5GAA, BMW Group, Ford, Groupe PSA and Savari, to help advance the automotive industry’s shift towards a safer, connected and more autonomous future.”
“As one of the V2X pioneers, our company is extremely pleased to continue to help enable the next step in the V2X revolution that we helped start back in 2008,” said Ravi Puvvala, CEO of Savari. “For the last year and a half, the Savari team has worked diligently alongside the dedicated C-V2X engineers in the 5GAA partnership. The resulting string of increasingly impressive demonstrations is continuing to convince the world that C-V2X will soon be deployed around the world.”
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.