Technology is great, but is it making us lazy, or is it transforming us into better people? JURIE SCHOEMAN, an executive at BSG explores the issue further.
It’s a busy Friday night in October 2000. A time before budget airlines, mobile apps, smartphones and the Gautrain. I’m rushing to Johannesburg International Airport (JIA) for a flight to Cape Town. With no GPS or real-time traffic information to rely on, and a chunky Nokia 5520 as my only travel companion, I’m cutting it fine – and I still have to check in.
After 15 minutes of dodging construction hazards in my innocuous white Ford Escort, I finally find an open parking bay and race to the counter with minutes to spare. Upon returning to Johannesburg two days later, I realised I had no idea where I had parked my car and was forced to commit the next hour to finding it.
When travelling again a month later, I add a calendar entry on my Nokia reminding future me of the floor and pillar closest to my car. Suddenly my mobile companion was adding value beyond merely being a phone. Years later, having upgraded to a Sony Ericsson with a full colour camera, I simply snapped a photo of the parking bay number stencilled on the ground behind my car – progress!
Fast forward to today when technology has continued to reduce the pain points associated with travelling. Thanks to the Gautrain and services like Über, I no longer have to drive to the airport, but if I do, GPS and real-time traffic information will work out the fastest route, and will even tell me when to leave the house without me ever adding a calendar invite. Best of all, I can drop a GPS pin at my parking location so I never lose my car again.
We’ve come a long way. My mobile companion went from just being a phone, to also being a calendar, camera and photo journal, and then a navigation device, and now a fully integrated mobile assistant. It’s gone from being able to use a few simple functions to do what I tell it to do, to proactively anticipating my needs and using a vast range of information to find better ways for me to achieve my goals.
I see two diverging paths, separated by how comfortable we are giving the external world access to who we are and what we do, and the potential benefit is directly proportional to that level of access.
The first path, the high-tech road, is an increasingly digitised, predictive and integrated one. Down this path, my mobile companion will be more knowledgeable about the world than I am – it may even know more about me than I do. Through the wonder of the connected world and data analytics, it is going to understand my goals and needs, and help make me a better version of myself. This could mean on-selling / cross-selling promotions based on what I’ve just done, or even what I’m thinking of doing, collaborating with as many as 28 billion other devices in the world by 2020, including my fridge, car and online retailers, to ensure that I never run out of milk or miss a car service.
There are a few risks associated with this path: the physical ‘text neck’, which is what two to four hours a day of hunching over a phone will do to you, and the mental risk of abdicating accountability to the device. As we become more reliant on our devices, we’ll begin regressing as our brains become lazier. A recent study shows more than 50% of Europeans can’t recall their children’s phone numbers without the help of their mobile phones. Ironically, many of us have resorted to using those same mobile devices to do brain training, using apps that probably don’t work.
There is also a risk to our relationships, with 61% of people admitting they regularly sleep with their smartphone turned on under their pillow or next to their bed, with more than 50% feeling uncomfortable when they don’t have access to their phones. The fact that there’s an app designed to switch off notifications to allow two adults to engage with one another without being disturbed is disturbing in itself!
The second path, the low-trust road, is one where we rely more on ourselves to be successful, without assistance from the digital world. It’s a path that values privacy over prediction and control over coercion. While it’s certainly more old-fashioned, it’s one where people may manage to be engaged for more than six minutes at a time, or spend more time sleeping than online each day. That said, it’s only a matter of time before the march of progress makes it impossible to live off the digital grid and the laggards on the low-trust road will have to embrace the digital world or become social hermits.
I have high hopes for a world where the mobile device goes from being a second brain to being a second conscience, where your mobile device is the angel on your shoulder, urging you to do what’s best. Helping you to save instead of incurring more debt, or obey traffic laws instead of taking reckless short-cuts. If this can be realised, our mobile devices can help to make us better people, in a better world.
South Africans are searching in the dark, according to the latest Google Search trends.
With more 1 million search queries generated in the space of 76 hours, load-shedding was by far the top trending search on Google South Africa this week.
Valentine’s Day came a distant second.
After news emerged last Sunday of the impending stage 3 load shedding, South Africans had generated more than 1-million load-shedding search queries by the time Tuesday came around:
- “Loadshedding schedule” – generated more than 100k searches on Sunday
- “Load shedding schedule” – generated more than 100k searches on Sunday
- “Eskom load shedding” – generated more than 100k searches on Sunday
- “Load shedding Cape Town” – generated more than 50k searches on Sunday
- “Load shedding schedule” – generated more than 400k on Monday
- “Load shedding Johannesburg” – generated more than 20k searches on Monday
- “Load shedding schedule” – generated more than 200k search queries on Tuesday
Leading up to Valentine’s Day, South Africans generated close to 300k search queries related to the romantic festival, including searches for quotes and gift ideas:
- “Valentines Day” generated more than 100k search queries on Thursday
- “Happy Valentines Day Images” and “Valentines Day Images” generated more than 10k search queries each on Thursday, with “Happy Valentines Day 2019” generating more than 20k search queries on Wednesday
- “Valentines Day Specials 2019” generated more than 5k search queries on Thursday
- “Love quotes” generated more than 5k search queries on Thursday
- “Valentines Day quotes” generated more than 100k search queries and “Valentine messages” generated more than 50 000 search queries on Wednesday
Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40
Thanks to the growing popularity of video-on-demand services, there’s a new opportunity to help kickstart the careers of local filmmakers.
Numerous Hollywood blockbusters (District 9, Tomb Raider 2018, and The Avengers: Age of Ultron to name a few) have featured substantial shoots in Johannesburg and Cape Town. While providing great opportunities for SA’s production talent, aspiring writers and directors don’t get the same benefit.
So where can local creatives showcase their work? Broadcast TV isn’t a natural home for unknown short films, and while self-publishing platforms are readily available hosting options, it’s tough to get noticed and get traffic when competing with videos from across the planet.
But with the emergence of video-on-demand services into the mainstream, there’s now a solution. The African film school AFDA has teamed up with the streaming service Showmax to give local talent a much larger platform than ever before. From 18 February, eighteen of the best recent short films made by AFDA students from their Johannesburg, Cape Town, Durban and Port Elizabeth campuses will be live on Showmax. Drama, documentary, fantasy, and animation are all represented, in pieces running from under eight minutes to almost half-an-hour long. The full list of movies is included below.
Teresa Passchier, CEO of AFDA, said: “AFDA, Africa’s number-one school for the Creative Economy, is proud to kickstart this exciting and meaningful journey with Showmax and AFDA students, ensuring emerging young African filmmakers’ voices are heard and given a platform. It’s ground-breaking to share young, local, culturally relevant content on the same platform as Hollywood blockbusters. I am certain that this unique initiative will serve to boost and develop the African film industry and the careers of many young South African and African students alike.”
Included in the short films coming to Showmax are the award winners Junior and O-Puncha. Junior, directed by Bert Dijkstra, picked up the Audience Award in the Made in South Africa Competition at the shnit Worldwide Shortfilmfestival Awards 2017. O-Puncha, directed by Adam Hansen, won two awards at the 5th annual Eldorado Film Festival: Best Student Made Short, and Best Editing – Alexander La Cock.
Another celebrated film is Sicela Amanzi directed by Mlu Godola, which talks to the subject of water shortage. The film’s heroine Zoleka is a mild-mannered young woman forced to go to extreme lengths when a small community’s only source of water unexpectedly collapses. The power of films like this is they shine a light on critical topical issues in new ways.
Speaking about working with the film school, Candice Fangueiro, Head of Content for Showmax, said: “There’s
AFDA is an Academy Award-winning institution, founded in 1994, and the first and only African film school to win an Oscar – for the Best Foreign Student film in 2006, the postgraduate film Elalini, directed by Tristan Holmes.
The full list of AFDA short films coming to Showmax is as follows:
|Lullaby from the Crypt||Keenan Lott & Raven Davids||Animation|
|Ko Ga Cherenyane||Sibonokuhle Myataza||Documentary|
|Mallemeule||Jaco Van Bosch||Drama|
|Canal Street||Brodie Muirhead||Drama|
|On the Fence||Warrick Bews||Drama|
|The Righteous Few||Lindo Langa||Drama|
|Hlogoma Peak||Luke Ahrens||Drama|
|Frozen Flame||Cameron Heathman||Animation|
|Wolf||Brett van Dort||Fantasy|
|The Walk Home||Sisanda Dyantyi||Drama|
|Doreen||Luvuyo Equiano Nyawose||Drama|
|Sicela Amanzi||Mlu Godola||Drama|