Nintendo has announced that the leading man of video games will star in Super Mario Run. It will be a full-sized Super Mario Bros. action platformer that has been developed specifically for mobile, and will be available first on the App Store.
Mario creator Shigeru Miyamoto took the stage at the event and put Mario through his paces in a multi-level demonstration instantly familiar to millions of fans worldwide. In the game, Mario runs forward on his own, but relies on the touch of a single finger to jump over obstacles, avoid pesky enemies and capture the flag pole to complete levels.
“We have created Super Mario Run to be perfect for playing on your iPhone,” said Miyamoto, who first devised the Mario character more than 35 years ago. “Super Mario has evolved whenever he has encountered a new platform, and for the first time ever, players will be able to enjoy a full-fledged Super Mario game with just one hand, giving them the freedom to play while riding the subway or my favourite, eating a hamburger.”
“The App Store has made so many things better in our lives – the way we communicate, the way we work and the way we have fun,” said Tim Cook, Apple’s CEO. “But for gamers of all ages, the story just hasn’t been complete without Mario, so we are thrilled that Nintendo is bringing him to iOS for the first time this December.”
Super Mario Run has a mode in which the player collects coins and heads for the goal, and a mode in which the player competes against the acrobatic moves of other people who have completed the same course. In addition, there is a mode in which you create your own Mushroom Kingdom based upon these play results.
iOS users will be able to download and enjoy a portion of Super Mario Run for free and will be able to enjoy all of the game content available in this release after paying a set purchase price. More details will be disclosed at a later date. The game has been developed with Miyamoto as lead creator for Nintendo. Nintendo is also continuing its partnership with DeNA for the launch of Super Mario Run. It will be offered on the App Store this December in more than 100 different countries, and nine different languages.
To help iOS users get ready for the launch of Super Mario Run, a free Mario-themed sticker pack for the App Store for iMessage will launch this month. iMessage users can easily access and use these stickers in a variety of ways, bringing a bit of Mushroom Kingdom flavour to their conversations.
Super Mario Run represents the next phase of Nintendo’s expansion to mobile platforms, following the release of Miitomo earlier this year and the more recent Pokemon Go. After the launch of Super Mario Run in December, Nintendo plans to deliver its previously announced mobile device titles in the Animal Crossing and Fire Emblem series before the end of March 2017.
New iPhone pricing for SA
The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.
|iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,
Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
Accenture opens Fjord design centre in Johannesburg
Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.
The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.
The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.
Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”
Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.
Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands.
Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.
“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”
“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”