“Smart” is more than a buzzword for Sony, which is poised to roll out a dizzying array of new gadgets and formats, writes ARTHUR GOLDSTUCK.
It starts with the Eye and the Ear. It is likely to end in the brain and the heart, but perhaps without the capital letters that have been allocated to the other body parts, courtesy of a range of new Sony devices.
The Eye is a tiny continual-capture video camera, the Ear a voice-controlled earpiece for smartphones. They were first demonstrated at the Mobile World Congress (MWC) in Barcelona in February, along with the Xperia projector, which projects interactive displays that turn any flat area into a working surface, and the Agent, a stationery robot that takes voice instructions.
In Tokyo last week, Sony provided a deep dive into the thinking behind these gadgets, which do not yet have a release date, as the company still regards the devices as conceptual, and is evolving their use cases.
For Tomokazu “Kaz” Tajima, SVP, Head of UX Creative Design & Planning at Sony Mobile, it’s all about preparing for the future. And there could have been no better time than the first two weeks of April.
Spring had come to Tokyo, and with it the city’s famed cherry blossom season.
“The cherry blossom is a symbol of spring in Japan but also symbol of starting new things,” he said while introducing the new strategy at Sony Mobile. “Everyone in Japan feels everything starts with the cherry blossom season. In the last two weeks we completed our fiscal year. All our activity was focused on transformation and preparation for the future.
“We have successfully concluded and completed our transformation programme. We have been preparing for the future by streamlining our smartphone portfolio, and put a strong focus on premium added value devices. We are also focusing on new business creation and opportunity. What you saw at MWC was a result of 2015 activity.”
The key to the new technology, he said, was a new philosophy: “communication with intelligence”.
While the years from 2013 to 2015 were dedicated to the highly-regarded Sony Xperia Z series, the coming three years will see the Xperia X, along with a range of “smart products”, build in more intelligence around a “new communication experience”.
Tajima, who was personally involved in the creation of the Xperia brand, explains that it is a combination of the words “experience” and “ia”, which means “place” in Latin. In short, Xperia is intended to be “the place where experience is generated”.
The four new smart products launched at MWC under the Xperia brand – Ear, Eye, Projector and Agent – each has a specific context in mind, he said.
“Ear is a very tiny earpiece, for completely hands-free communication without looking down at smartphone. It offers a very intuitive and playful communications style.
“Projector is for family communication at home, and is designed to accelerate family communications.
“Eye is a personal content creation for social networking communications: it captures your life.
“Agent is intended to support a person’s communications life in all its aspects. It has a common voice-based natural user interface, and smart support or assistance.”
The latter is in effect a robot butler that serves up information, communication and entertainment needs rather than the physical. It allows other gadgets and appliances to be controlled from a single point, using natural voice instructions. Some might say it is a glorified voice assistant and remote control, but Sony believes it will keep evolving as more intelligence is built in.
The Agent in particular is likely to be hard sell, as Sony looks for use cases that will persuade households to invest in yet another gadget that is designed to control or access the gadgets that are already around. However, even if it doesn’t sell in large numbers, it serves a similar purpose as other brands’ high-end gadgets that are affordable only by the wealthy: it is proof of technology leadership, which creates greater desirability for the more affordable devices from the same brands.
“With the intelligence and connectivity technology we have, we believe we can find a new business field beyond the smartphone,” says Tajima. “The smartphone field is very busy and competitive. We want to find new fields, and the smart products are just the beginning.”
Asked whether the projector and other new smart technologies would be built into the Xperia X series, Tajima warned against pursuing more compact devices for their own sake, but did hold out hope.
“When miniaturisation is optimised towards smartphones, we will have the possibility of building projection technology into smartphones. But if we sacrifice form factor and size, we don’t think people will enjoy the experience.
“The smartphone is defined by a graphic user interface (GUI), and the size of the interface is almost defining the size of the phone. If we have a breakthrough in the GUI, for example via the projector, we will have the chance to change the form factor of smartphones. So we will try the projector interface through this product once we have that kind of breakthrough.”
That could well mean a time where your smartphone is only an interface, and an interface can be displayed on or transmitted to any device or surface. Think of it as a phone whithout a handset. If that sounds absurd, you may just need a new kind of Ear to hear the future coming.
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”