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Sony aims to get ultra-smart

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“Smart” is more than a buzzword for Sony, which is poised to roll out a dizzying array of new gadgets and formats, writes ARTHUR GOLDSTUCK.

It starts with the Eye and the Ear. It is likely to end in the brain and the heart, but perhaps without the capital letters that have been allocated to the other body parts, courtesy of a range of new Sony devices.

The Eye is a tiny continual-capture video camera, the Ear a voice-controlled earpiece for smartphones. They were first demonstrated at the Mobile World Congress (MWC) in Barcelona in February, along with the Xperia projector, which projects interactive displays that turn any flat area into a working surface, and the Agent, a stationery robot that takes voice instructions.

In Tokyo last week, Sony provided a deep dive into the thinking behind these gadgets, which do not yet have a release date, as the company still regards the devices as conceptual, and is evolving their use cases.

For Tomokazu “Kaz” Tajima, SVP, Head of UX Creative Design & Planning at Sony Mobile, it’s all about preparing for the future. And there could have been no better time than the first two weeks of April.

Spring had come to Tokyo, and with it the city’s famed cherry blossom season.

“The cherry blossom is a symbol of spring in Japan but also symbol of starting new things,” he said while introducing the new strategy at Sony Mobile. “Everyone in Japan feels everything starts with the cherry blossom season. In the last two weeks we completed our fiscal year. All our activity was focused on transformation and preparation for the future.

“We have successfully concluded and completed our transformation programme. We have been preparing for the future by streamlining our smartphone portfolio, and put a strong focus on premium added value devices. We are also focusing on new business creation and opportunity. What you saw at MWC was a result of 2015 activity.”

The key to the new technology, he said, was a new philosophy: “communication with intelligence”.

While the years from 2013 to 2015 were dedicated to the highly-regarded Sony Xperia Z series, the coming three years will see the Xperia X, along with a range of “smart products”, build in more intelligence around a “new communication experience”.

Tajima, who was personally involved in the creation of the Xperia brand, explains that it is a combination of the words “experience” and “ia”, which means  “place” in Latin. In short, Xperia is intended to be “the place where experience is generated”.

The four new smart products launched at MWC under the Xperia brand – Ear, Eye, Projector and Agent – each has a specific context in mind, he said.

“Ear is a very tiny earpiece, for completely hands-free communication without looking down at smartphone. It offers a very intuitive and playful communications style.

“Projector is for family communication at home, and is designed to accelerate family communications.

“Eye is a personal content creation for social networking communications: it captures your life.

“Agent is intended to support a person’s communications life in all its aspects. It has a common voice-based natural user interface, and smart support or assistance.”

The latter is in effect a robot butler that serves up information, communication and entertainment needs rather than the physical. It allows other gadgets and appliances to be controlled from a single point, using natural voice instructions. Some might say it is a glorified voice assistant and remote control, but Sony believes it will keep evolving as more intelligence is built in.

The Agent in particular is likely to be hard sell, as Sony looks for use cases that will persuade households to invest in yet another gadget that is designed to control or access the gadgets that are already around. However, even if it doesn’t sell in large numbers, it serves a similar purpose as other brands’ high-end gadgets that are affordable only by the wealthy: it is proof of technology leadership, which creates greater desirability for the more affordable devices from the same brands.

“With the intelligence and connectivity technology we have, we believe we can find a new business field beyond the smartphone,” says Tajima. “The smartphone field is very busy and competitive. We want to find new fields, and the smart products are just the beginning.”

Asked whether the projector and other new smart technologies would be built into the Xperia X series, Tajima warned against pursuing more compact devices for their own sake, but did hold out hope.

“When miniaturisation is optimised towards smartphones, we will have the possibility of building projection technology into smartphones. But if we sacrifice form factor and size, we don’t think people will enjoy the experience.

“The smartphone is defined by a graphic user interface (GUI), and the size of the interface is almost defining the size of the phone. If we have a breakthrough in the GUI, for example via the projector, we will have the chance to change the form factor of smartphones. So we will try the projector interface through this product once we have that kind of breakthrough.”

That could well mean a time where your smartphone is only an interface, and an interface can be displayed on or transmitted to any device or surface. Think of it as a phone whithout a handset. If that sounds absurd, you may just need a new kind of Ear to hear the future coming.

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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As selfie cameras rise, so must selfie etiquette

Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.

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You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.

Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.

I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image. 

For most, it’s already happened, and for that you can blame Ellen DeGeneres. She  choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.

Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.

It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.

Continue reading about selfie improvements through the years.

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Mickey’s 90th for SA

Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.

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As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.

The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:

  • An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
  • Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:

o   Sandton City, Centre Court: 28 September – 14 October

o   Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November

o   Canal Walk Shopping Centre. Centre Court: 16 November – 26 November

  • Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
  • Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
  • In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
  • In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
  • Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
  • Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
  • And much more – check the press for updates

“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”

Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.

South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.

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