A recent report has revealed that for the second consecutive year, social media apps have dominated free downloads on all major app stores in South Africa.
For the second consecutive year, social media apps have dominated free downloads on all three major app stores in South Africa, namely Google Play for Android, the Apple App Store for iOS, and the Windows Store.
This is one of the key findings of of the South African Social Media Landscape study by technology research organisation World Wide Worx and media analytics company Fuseware. The headline findings released in September showed steady growth for most social networks, but the full report, released today, reveals just how deeply entrenched their mobile apps have become in South Africa.
The study is based on access to consumer data from seven major social networks, three app stores, and a corporate survey conducted among more than a hundred of South Africa’s leading brands.
WhatsApp in particular is dominant, topping the list of both iOS and Android downloads. Only in the Windows Store does it drop, down to third position, with its parent company Facebook enjoying number one position. Facebook is second in free iOS downloads and third in Android.
Facebook properties dominate the next two positions on iOS as well, with Facebook Messenger and Instagram rounding out the top four. The Google Play store has the same top four, in a slightly different order, with Facebook Messenger at two and Instagram also in fourth place.
Windows Phone has a slightly different mix, thanks to marketing emphasis by Microsoft, which has its own Podcast app in second, its cloud storage app OneDrive in fourth place, and the Microsoft-owned Skype in fifth. However, Facebook messenger lies sixth, giving Facebook three of the top six spots for free Windows Store downloads.
“It can be argued that Facebook currently owns mobile – but not necessarily its revenue,” says Arthur Goldstuck, MD of World Wide Worx. “Games completely dominate the top ten lists for highest grossing apps on iOS and Android, filling the entire top ten on each, as well as the top eight in the Windows Store.”
Fuseware MD Mike Wronski points out that smartphones have not been entirely taken over by entertainment impulses: “The occasional utility app does intrude in the list of most downloaded paid apps. The serious professional and business users of smartphones still want to combine their social and work lives on their handsets.”
The report shows that Facebook has grown by 8 per cent in the past year, from 12-million to 13-million, and Twitter by 12 per cent, from 6,6-million to 7,4-million users. Video sharing platform YouTube increased its user base marginally more, with a 15 per cent rise from 7,2-million to 8,28-million users. The biggest growth has come from photo sharing network Instagram, which rose 133 per cent, from 1,1-million to 2,68-million.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.