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Tangible SME uptake of cloud services

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The uptake of cloud services in the SME sector has been growing steadily, but according to this year’s SME Survey, businesses are now realising the benefits offered by online storage, backups and services.

The uptake of cloud services in the small and medium enterprise (SME) sector has been growing steadily, but 2015 sees businesses finally beginning to wake up to the benefits offered by services like online storage and backups.

The number of SMEs using cloud services in 2015 jumped by 10% – up to 39% – from 2014, according to Arthur Goldstuck, MD of World Wide Worx and principal researcher for SME Survey 2015.

“For the first time, we are seeing a real take-up of cloud services, which indicates that more and more SMEs are overcoming their natural apprehensions around the cloud and are instead starting to realise the benefits this can offer,” he says.

“Of those surveyed, although only an additional 4.5% said they would definitely be using the cloud by next year, there are obvious clues that we can expect an even bigger jump in the numbers. In particular, a fifth of SMEs (19%) said their use of cloud next year will depend on business needs, and another third (35%) say they are currently unsure. We anticipate that at least a portion of these businesses will discover they either need or want the cloud. It is therefore logical to extrapolate a figure that suggests more than 50% of SMEs will be using the cloud by 2016.”

Furthermore, adds Goldstuck, there are many SMEs that are already using cloud services, without even knowing it. He points out that when the survey questioned SMEs about whether they were using particular services, such as online e-mail, some 83% stated that they were doing so.

“Services like this could be referred to as the Invisible Cloud; online e-mail is obviously a cloud-based service, yet the majority of SMEs clearly don’t see it as such.”

A further 47% of SMEs said that they made use of online backups, while 37% utilised online accounting, 27% used an online project management service and 25% had an online customer relationship management (CRM) solution. This, says Goldstuck, is a clear indication that there is massive uptake and yet a lack of understanding among SMEs as to what constitutes the cloud.

“The disconnect in the figures between what SMEs consider to be cloud services and the actual cloud-based services that many of them are already using demonstrates that there is a lack of education about what the cloud really is and what services actually form part of it.”

Clearly, discovering that many of the solutions they already use, such as Gmail and Microsoft OneDrive are part of the cloud, is a key aspect of the migration process. This is because, upon realising this, most SMEs are then prepared to go deeper into the cloud.

“While it is obvious that SMEs are becoming more technology-savvy and mature in the use of cloud – even when they don’t know it is part of the cloud – for more significant uptake to occur, the cloud service providers need to play a role in educating SMEs more effectively around the topic.”

“Ultimately, of course, the real driver will come not from whether they know certain solutions are cloud services or not. Instead, real uptake of cloud will be driven, as implied by the survey results, by selling specific applications to SMEs. If service providers are able to convince more SMEs to utilise specific solutions – like online backup, to protect against the increasing dangers posed by power failures, for example – it won’t be long before they realise the benefits. This, in turn, will make them more predisposed to adopting other cloud services that could be equally beneficial,” says Goldstuck. “The key is to market the applications within the cloud, not the cloud itself.”

Ethel Nyembe, Head of Small Enterprise at Standard Bank, agrees with this approach: “Cloud-based products can provide small and medium business owners with efficient, simple and cost-effective business management solutions, thus saving the enterprise time and money, which is vital for prosperity. For example, cloud-based HR applications are more economical than tailored in-house systems, as they involve no upfront costs and are adaptable, thus giving the entrepreneur the time needed to focus on innovation.”

Elaine Wang, Microsoft Business Unit Manager at Rectron, says: “While it is incredible to watch the uptake of cloud services skyrocketing due to the inherent benefits that it offers to SMEs, they should still consider all possible alternatives in deciding which solutions to implement as well as how to get it done. The results of the research indicates that there is a fuzzy line between consumer and commercial solutions. Therefore, SMEs need to ensure that they are taking full advantage of the security and features behind the commercial solutions, and are choosing the right partner to take them forward.”

SME Survey is the original and largest representative survey of SMEs in South Africa and, since 2003, has contributed ground-breaking research into the forces shaping SME competitiveness.

* SME Survey 2015 is sponsored by Standard Bank and Forest Technologies powered by Rectron

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Now download a bank account

Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.

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This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.

“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.

“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”

The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:

  1. Download the Absa App
  2. Choose the account you would like to open
  3. Tell us who you are
  4. To keep you safe, we will verify your cell phone number
  5. Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
  6. Tell us where you live
  7. Let us know what you do for a living and your income
  8. Click Apply.

 

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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