The uptake of cloud services in the SME sector has been growing steadily, but according to this year’s SME Survey, businesses are now realising the benefits offered by online storage, backups and services.
The uptake of cloud services in the small and medium enterprise (SME) sector has been growing steadily, but 2015 sees businesses finally beginning to wake up to the benefits offered by services like online storage and backups.
The number of SMEs using cloud services in 2015 jumped by 10% – up to 39% – from 2014, according to Arthur Goldstuck, MD of World Wide Worx and principal researcher for SME Survey 2015.
“For the first time, we are seeing a real take-up of cloud services, which indicates that more and more SMEs are overcoming their natural apprehensions around the cloud and are instead starting to realise the benefits this can offer,” he says.
“Of those surveyed, although only an additional 4.5% said they would definitely be using the cloud by next year, there are obvious clues that we can expect an even bigger jump in the numbers. In particular, a fifth of SMEs (19%) said their use of cloud next year will depend on business needs, and another third (35%) say they are currently unsure. We anticipate that at least a portion of these businesses will discover they either need or want the cloud. It is therefore logical to extrapolate a figure that suggests more than 50% of SMEs will be using the cloud by 2016.”
Furthermore, adds Goldstuck, there are many SMEs that are already using cloud services, without even knowing it. He points out that when the survey questioned SMEs about whether they were using particular services, such as online e-mail, some 83% stated that they were doing so.
“Services like this could be referred to as the Invisible Cloud; online e-mail is obviously a cloud-based service, yet the majority of SMEs clearly don’t see it as such.”
A further 47% of SMEs said that they made use of online backups, while 37% utilised online accounting, 27% used an online project management service and 25% had an online customer relationship management (CRM) solution. This, says Goldstuck, is a clear indication that there is massive uptake and yet a lack of understanding among SMEs as to what constitutes the cloud.
“The disconnect in the figures between what SMEs consider to be cloud services and the actual cloud-based services that many of them are already using demonstrates that there is a lack of education about what the cloud really is and what services actually form part of it.”
Clearly, discovering that many of the solutions they already use, such as Gmail and Microsoft OneDrive are part of the cloud, is a key aspect of the migration process. This is because, upon realising this, most SMEs are then prepared to go deeper into the cloud.
“While it is obvious that SMEs are becoming more technology-savvy and mature in the use of cloud – even when they don’t know it is part of the cloud – for more significant uptake to occur, the cloud service providers need to play a role in educating SMEs more effectively around the topic.”
“Ultimately, of course, the real driver will come not from whether they know certain solutions are cloud services or not. Instead, real uptake of cloud will be driven, as implied by the survey results, by selling specific applications to SMEs. If service providers are able to convince more SMEs to utilise specific solutions – like online backup, to protect against the increasing dangers posed by power failures, for example – it won’t be long before they realise the benefits. This, in turn, will make them more predisposed to adopting other cloud services that could be equally beneficial,” says Goldstuck. “The key is to market the applications within the cloud, not the cloud itself.”
Ethel Nyembe, Head of Small Enterprise at Standard Bank, agrees with this approach: “Cloud-based products can provide small and medium business owners with efficient, simple and cost-effective business management solutions, thus saving the enterprise time and money, which is vital for prosperity. For example, cloud-based HR applications are more economical than tailored in-house systems, as they involve no upfront costs and are adaptable, thus giving the entrepreneur the time needed to focus on innovation.”
Elaine Wang, Microsoft Business Unit Manager at Rectron, says: “While it is incredible to watch the uptake of cloud services skyrocketing due to the inherent benefits that it offers to SMEs, they should still consider all possible alternatives in deciding which solutions to implement as well as how to get it done. The results of the research indicates that there is a fuzzy line between consumer and commercial solutions. Therefore, SMEs need to ensure that they are taking full advantage of the security and features behind the commercial solutions, and are choosing the right partner to take them forward.”
SME Survey is the original and largest representative survey of SMEs in South Africa and, since 2003, has contributed ground-breaking research into the forces shaping SME competitiveness.
* SME Survey 2015 is sponsored by Standard Bank and Forest Technologies powered by Rectron
Huawei goes ultra-premium
Porsche Design and Huawei have launched the Porsche Design Huawei Mate RS in South Africa exclusive to MTN and retailing for R 26 459.
The Porsche Design Huawei Mate RS boasts features like the world’s first dual fingerprint design, including an in-screen fingerprint sensor, the world’s first Artificial Intelligence (AI) processor and Leica triple camera with 40MP image capture.
“After the overwhelming success of the Porsche Design Huawei Mate 10 Pro in South Africa, we now bring you our latest offering, a perfect blend of innovation in a smartphone and luxury design,” said Likun Zhao, Vice President of Huawei Consumer Business Group Southern Africa. “From three-point security feature including facial recognition, rear fingerprint scanner and the new innovative in-screen fingerprint to the Leica triple camera system. it culminates in an unprecedented experience for our customers.”
The device incorporates Porsche Design’s signature design language and Huawei’s breakthrough technology. The phone has a 6” 2K curved OLED screen and symmetrical look, minimalist feel and 8-edged 3D curved glass body.
High performance is symbolised by the naming of the smartphone: the term “RS” in the world of Porsche motorsport stands for outstanding racing performance.
Huawei provided the following information on The Porsche Design Huawei Mate RS benefits and features :
· The world’s first dual fingerprint scanner for enhanced convenience, allowing users to wake and unlock the device simply, thanks to an in-screen fingerprint sensor. Hover to wake the device, touch to unlock it
· The winning combination of Leica triple camera with 40MP RGB sensor technology and exceptional photography powered by Master AI. This combination puts effortless, eye-catching photography at the fingertips of those looking to immortalise their favourite moments. Combined with 5 x hybrid zoom, and the world’s first AI image stabilisation on a smartphone camera ensures photography lovers can capture the best shots with exceptional clarity in almost any situation
· The Porsche Design Huawei Mate RS is the first Huawei handset to allow quick wireless charging, making it even easier to keep the phone topped up and ready to go and, thanks to its long lasting battery, users will easily be powered through the busiest of days
· An ‘intelligent’ smartphone, the powerful AI processor automatically tailors the performance of the phone according to how it is used – constantly learning, understanding and anticipating needs, it is the perfect personal assistant for the pocket
· 256GB of internal storage means those constantly on the go and constantly on their phone can be worry free
· Dual SLS (super linear system) speakers with DOLBY ATMOS enable users to have a superior experience, with the best immersive surround sound and entertainment on the go
· Splash, water and dust resistant, which means there is no need to worry about damaging the device in the rain or accidentally dropping it in water
Jan Becker, CEO Porsche Design Group, said: “Both Porsche Design and Huawei seek to imagine and develop products that stand for precision and perfection, intelligent functionality and highly sophisticated design. Our aim was to create an outstanding device that goes one step further. We believe we have reached this goal by taking our partnership to the next level.”
Porsche Design and Huawei have worked in tandem to develop a smartphone that fuses together the two brands’ DNA, wealth of experience in design and technology, industry-leading expertise and exceptional performance. Through the use of colour in the device’s body, software themes and accessories, the new handset is accentuated with Porsche Design’s distinguished aesthetic and purist, minimalist feel.
The Porsche Design Huawei Mate RS will be available to purchase exclusively from MTN at R 26 459.
Cross-channel chat launched
Clickatell has launched a cross-channel live chat service, Touch Go, that transforms omni-channel customer care.
It enables live chat across a company’s website as well as social platforms (Twitter and Facebook) and mobile apps, bringing customer care and engagement into a single business platform.
“Today’s consumers expect to engage with your brand on the digital channel of their choosing,” says Deon van Heerden, Clickatell Engage CEO and Group CFO. “They want to message your business and instantly have queries resolved, find the information and services they are looking for, without the need for a voice call. Clickatell’s Touch Go makes that happen with the right level of capabilities for businesses of all sizes.”
Businesses can start using Touch Go immediately, with a free Starter option. Touch Go requires no credit card for sign-up and is fully featured with a simple setup process. It offers customisable branding, a unified chat desk business application as well as reports and analytics.
As the business scales up its digital customer care, it can opt-in for the Touch Enterprise offering. Touch Enterprise is designed for scaling up customer care efforts through advanced capabilities including AI driven virtual agents, sentiment analysis, automated workflows, enterprise integrations and in-channel mini-applications.
“Customer care has become a defining factor for sustained business success ” says Nirmal Nair, Clickatell Engage EVP Product & Marketing. “In an ever-increasing mobile native world, customers often choose to interact digitally, but they also expect to be able to reach a human immediately, should they need. Monitoring multiple channels and providing immediate action becomes challenging with siloed deployments. Touch’s unified solution allows businesses of all sizes to provide the customer delight in a simple modular approach.”