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Slikour launches hip-hop incubator

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Rapper turned businessman Siya Metane (aka Slikour or Slik) has launched a compilation album – SlikourOnLife Incubator – giving 12 undiscovered artists the springboard to launch their musical careers.

The album, which launched on 10 October, sees Metane using his knowledge and relationships to give 12 young hip-hop artists from cities across South Africa access to the resources necessary to jumpstart their musical journeys.

Metane’s popular SlikourOnLife digital platform, which is currently one of the top 1 000 websites in South Africa, shares information on urban culture and music, and features videos and interviews to give substance to the music and musicians who may not have access to traditional platforms, and provides an accessible place for their videos. “The Incubator album takes SlikourOnLife to the next level. We’ve selected the very best hip-hop songs submitted to SlikourOnLife and compiled them into an album, and I’m taking everything I would do for myself and handing it over to these artists,” says Metane.

With access to resources that would otherwise have taken them years to build up, such as a music video, press conference, streaming, a publicity campaign and a TV distribution channel, Metane’s SlikourOnLife Incubator has the potential to change the course of these young peoples’ lives forever.

Drawn from the four corners of South Africa, the artists range in age from 19 to 27 and represent the future of musical culture. Says Metane, “Whenever I hear great talent I always ask myself ‘what if these kids need that one chance that got me to where I am today?’. I live by the theory that we all have a CSI responsibility, and I have the relationships and resources to bring media, industry and artists together. It’s my responsibility to utilise them.”

He continues, “These 12 kids have a talent, and I’m plugging them into an environment that will allow them to walk the path that I’ve walked.”

Leveraging relationships with key players to accelerate some of the activities that will provide the young artists with the means to launch their careers, Metane has entered into partnerships with a number of significant industry players, one of which is Transit Ads, a division of Provantage Media Group.

By virtue of the partnership, the music videos from the SlikourOnLife Incubator album will be seen by over 13 million people a month on Transit Ads’ digital place based network known as Transit.TV™. Transit.TV™ provides commuters with entertaining and informative content through its digital television channel in taxis, taxi ranks, train stations and bus stations across the country.

Commenting on the partnership, Metane says, “My vision is to create a voice for the youth in culture and we’ve been able to achieve that with slikouronlife.co.za on a digital platform. The opportunity to work with Tranist.TV™ is amplifying that voice to a wider audience that are in transit across the country. This is a monumental win for SlikourOnLife, artists and brands that have already invested in our integrated content strategies online.”

Says Nicole Myburgh, Marketing Manager of Transit Ads, “A core focus of Transit.TV™ is to ensure that there is entertaining and relevant content featured on the channel, we want our audience to enjoy watching and to engage with what they are seeing on our screens. Partnering with SlikourOnLife does exactly that for us. We are both excited and confident that this is going to be a great partnership with an abundance of great opportunities ahead.”

On the streaming front, the songs will be available exclusively on JOOX for a month, and thereafter on all streaming platforms. “JOOX is the only streaming company with a local office and their USP is that they target local music and musicians, which makes the partnership a perfect fit,” says Metane.

Felicity Mdhluli, Content Manager for JOOX, comments, “JOOX loves local music and works together with local artists to promote their music.  JOOX has partnered on the SOL Incubator project to provide a platform to showcase talented new local hip hop talent”.

In addition to the exposure of their music through TTV and JOOX, the album and its young artists will also benefit from a launch to music media and media in the culture, a media plan for radio and interview training.

“I’m passing my insights, learnings, knowledge, resources and relationships to the next generation – that’s the heart of SlikourOnLife Incubator,” says Metane.

Slikour On Life Incubator – artists

  • Baasquiat (21), Cape Town
  • BlakShuga (27), Johannesburg
  • Dala Fam (24), Limpopo
  • Flex Van Doom (25),Vaal
  • Illrow (22), Cape Town
  • Jazzy (19), Johannesburg
  • June The Vth (19), East London
  • Lungelo Manzi (24), Durban
  • Mass The Difference (21), Hammanskraal
  • PA Fakaloice (23),Durban
  • ThePXSHMagazine (24), Pretoria East
  • Tony Black (22), Cape Town

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Now download a bank account

Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.

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This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.

“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.

“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”

The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:

  1. Download the Absa App
  2. Choose the account you would like to open
  3. Tell us who you are
  4. To keep you safe, we will verify your cell phone number
  5. Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
  6. Tell us where you live
  7. Let us know what you do for a living and your income
  8. Click Apply.

 

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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