The Nike React is designed to give runners more cushion from stride impacts, feel light underfoot and also be able to withstand wear and tear.
Runners asked for one shoe that could do it all: offer more cushion from the impact of each stride, give them the energy return needed to stay fresh late in a run, feel light underfoot and also be able to withstand wear and tear of impact and elements run after run. Nike innovators, chemists, engineers and designers came together to deliver a solution in the form of a foam, called Nike React.
Today, Nike reveals the first running shoe that will feature this proprietary foam beginning in February. Here’s what you need to know about it.
The shoe’s upper is simple. The forefoot, toe and arch are very sculpted thanks to the one-piece Nike Flyknit bootie (which takes cues from the Nike Flyknit Racer) that was precision-engineered for support, flexibility and breathability in the spots where runners need it. It’s minimal and close to the foot but still supportive.
In comparison, the tooling is relatively pronounced and exaggerated. Because Nike React foam is significantly softer than EVA-based foams of the past, it smooths bumps in the road more effectively — but the midsole had to be taller in order to avoid “bottoming-out” and wider to give runners a supportive base. To solve for that, designers extended the midsole beyond the perimeter of its upper around the heel to provide both the cushioning runners want and the stability they need.
Computational design, which enables rapid data-driven ideation, was used to create the midsole, which is one piece of Nike React foam (with no carrier, cement or glue). This method allowed for engineering the surface of the midsole to deliver cushioning and support in the specific spots needed during a run, while eliminating material wherever it’s not absolutely necessary in order to keep weight to a minimum. The visually complex pattern varies in depth, where deeper parts indicate areas of more cushioning and shallower portions produce more firmness.
Because the upper sits on one piece of foam, the outsole is essentially the same as the midsole, but with a segment of rubber under the forefoot and heel for added traction and to help enhance the shoe’s durability.
The Nike Epic React Flyknit will be available February 22 on nike.com and at select retailers.
New iPhone pricing for SA
The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.
|iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,
Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
Accenture opens Fjord design centre in Johannesburg
Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.
The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.
The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.
Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”
Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.
Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands.
Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.
“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”
“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”