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Samsung warns on fakes

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Counterfeit goods in the electronic industry has become an increasingly disturbing problem in South Africa. Samsung Electronics South Africa has debunked the difference between authentic and counterfeit smartphones that consumers should note before making a purchase.

Counterfeit goods have become an increasingly worrying problem in South Africa. Not only is the clothing industry suffering under the scourge of counterfeit goods but the Electronics industry has also been under fire. Consumers who purchase a smartphone device from unauthorised dealers are at risk of losing out financially, as there are limited options they can resort to should they subsequently discover that the device is faulty.

Richard Chetty, Service Director at Samsung Electronics South Africa, says, “Samsung is committed to providing its customers with the best service, with regards to solutions and devices, which is reflected in the quality of after-sales service, customer and technical support. The problem facing consumers who do not purchase their device at a Samsung approved dealer, is that there are no consumer care or repair options available to support any of the device components, or any way of being compensated if the product turns out to be a counterfeit.”

“If the purchase price is too good to be true, then it probably is. For example, if a Samsung Galaxy smartphone is found on sale at a much reduced price, we urge consumers to check with our customer care centres before purchasing the device, or else they may be left with a fake product”, says Chetty.

Examining the physical differences between an authentic Samsung smartphone and a counterfeit model can help identify an imitation phone. The Samsung logo on counterfeits is slightly raised, like a sticker. The screen will also appear a tad lighter than on a genuine device.

“A closer look at a genuine Samsung device will reveal sensors on the forward facing camera, which do not appear on the fake unit. When a genuine product is placed next to a fake one, a customer will easily recognise the lack of quality in the counterfeit version of the phone just by comparing the rear facing cameras,” adds Chetty.

Battery size is another obvious giveaway especially on the Samsung Galaxy S4. The genuine battery is much larger, has higher quality labels and well-designed positive and negative nodes. “The battery is probably the most important determinant of a fake device as it will impact how the device is charged,” warns Chetty. “The design of the battery compartment is very different with softer connectors on the genuine phone while the sticker displays the IMEI number clearly alongside the ICASA branding.”

 

Other elements that determine the validity of authentic Samsung smartphones:

 

Authentic Smartphones Counterfeit Smartphones
·         The genuine device has around seven to eight screws. ·         The counterfeit device has only two or three screws and the rest are imitations.
·         The Samsung Galaxy S5 comes in a genuine Samsung box. ·         The counterfeit Samsung Galaxy S5 also comes in a genuine Samsung box, it is advisable to open it first to ensure it is a genuine device.
·         On screen off mode, the authentic device’s screen appears darker. ·         The counterfeit appears much lighter.
·         Samsung uses a variety of manufacturers across the globe to produce its smartphone batteries. These batteries will always specify where the ‘cell’ was made and assembled. ·         A fake battery will always say ‘Made in Korea’, with no specific mention to where it was assembled.
·         Samsung smartphones are sold at authorised Samsung dealers or local operators. ·         Counterfeit Samsung smartphones can be sold anywhere, including off the street.

·         Online purchases that do not allow for returns are not sold by genuine dealers.

·         Ensure your purchase comes with the Samsung South Africa two year Warranty ·         Samsung smartphones that do not carry a two year Warranty are not authentic.

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Load-shedding leads
local searches

South Africans are searching in the dark, according to the latest Google Search trends.

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With more 1 million search queries generated in the space of 76 hours, load-shedding was by far the top trending search on Google South Africa this week.

Valentine’s Day came a distant second.

After news emerged last Sunday of the impending stage 3 load shedding, South Africans had generated more than 1-million load-shedding search queries by the time Tuesday came around:

  • “Loadshedding schedule” – generated more than 100k searches on Sunday
  • “Load shedding schedule” – generated more than 100k searches on Sunday
  • “Eskom load shedding” – generated more than 100k searches on Sunday
  • “Load shedding Cape Town” – generated more than 50k searches on Sunday
  • “Load shedding schedule” – generated more than 400k on Monday
  • “Load shedding Johannesburg” – generated more than 20k searches on Monday
  • Load shedding schedule” generated more than 200k search queries on Tuesday

Leading up to Valentine’s Day, South Africans generated close to 300k search queries related to the romantic festival, including searches for quotes and gift ideas:

  • “Valentines Day” generated more than 100k search queries on Thursday
  • “Happy Valentines Day Images” and “Valentines Day Images” generated more than 10k search queries each on Thursday, with “Happy Valentines Day 2019” generating more than 20k search queries on Wednesday
  • “Valentines Day Specials 2019” generated more than 5k search queries on Thursday
  • “Love quotes” generated more than 5k search queries on Thursday
  • “Valentines Day quotes” generated more than 100k search queries and “Valentine messages” generated more than 50 000 search queries on Wednesday

Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40

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Showmax invites
student films

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Thanks to the growing popularity of video-on-demand services, there’s a new opportunity to help kickstart the careers of local filmmakers.

Numerous Hollywood blockbusters (District 9Tomb Raider 2018, and The Avengers: Age of Ultron to name a few) have featured substantial shoots in Johannesburg and Cape Town. While providing great opportunities for SA’s production talent, aspiring writers and directors don’t get the same benefit.

So where can local creatives showcase their work? Broadcast TV isn’t a natural home for unknown short films, and while self-publishing platforms are readily available hosting options, it’s tough to get noticed and get traffic when competing with videos from across the planet.

But with the emergence of video-on-demand services into the mainstream, there’s now a solution. The African film school AFDA has teamed up with the streaming service Showmax to give local talent a much larger platform than ever before. From 18 February, eighteen of the best recent short films made by AFDA students from their Johannesburg, Cape Town, Durban and Port Elizabeth campuses will be live on Showmax. Drama, documentary, fantasy, and animation are all represented, in pieces running from under eight minutes to almost half-an-hour long. The full list of movies is included below.

Teresa Passchier, CEO of AFDA, said: “AFDA, Africa’s number-one school for the Creative Economy, is proud to kickstart this exciting and meaningful journey with Showmax and AFDA students, ensuring emerging young African filmmakers’ voices are heard and given a platform. It’s ground-breaking to share young, local, culturally relevant content on the same platform as Hollywood blockbusters. I am certain that this unique initiative will serve to boost and develop the African film industry and the careers of many young South African and African students alike.”

Included in the short films coming to Showmax are the award winners Junior and O-PunchaJunior, directed by Bert Dijkstra, picked up the Audience Award in the Made in South Africa Competition at the shnit Worldwide Shortfilmfestival Awards 2017. O-Puncha, directed by Adam Hansen, won two awards at the 5th annual Eldorado Film Festival: Best Student Made Short, and Best Editing – Alexander La Cock.

Another celebrated film is Sicela Amanzi directed by Mlu Godola, which talks to the subject of water shortage. The film’s heroine Zoleka is a mild-mannered young woman forced to go to extreme lengths when a small community’s only source of water unexpectedly collapses. The power of films like this is they shine a light on critical topical issues in new ways.

Speaking about working with the film school, Candice Fangueiro, Head of Content for Showmax, said: “There’s immense depth of filmmaking talent in Africa and it’s a privilege to be able to give that talent a home and a platform. Showmax is becoming part of the fabric of film and TV production in Africa, and importantly we’re doing this as a partner rather than just as a consumer. This is a key competitive advantage of being local and something we aim to continue to work on.”

AFDA is an Academy Award-winning institution, founded in 1994, and the first and only African film school to win an Oscar – for the Best Foreign Student film in 2006, the postgraduate film Elalini, directed by Tristan Holmes.

The full list of AFDA short films coming to Showmax is as follows:

Film titleDirectorGenre
Lullaby from the CryptKeenan Lott & Raven DavidsAnimation
Ko Ga CherenyaneSibonokuhle MyatazaDocumentary
IzilwaneKyllian RouxDrama
MallemeuleJaco Van BoschDrama
Canal StreetBrodie MuirheadDrama
On the FenceWarrick BewsDrama
The Righteous FewLindo LangaDrama
Hlogoma PeakLuke AhrensDrama
Frozen FlameCameron HeathmanAnimation
WolfBrett van DortFantasy
The Walk HomeSisanda DyantyiDrama
BearWesley RoodtDrama
JuniorBert DijkstraDrama
O-PunchaAdam HansenDrama
UmngenoSiphosethu NdungeDrama
DoreenLuvuyo Equiano NyawoseDrama
ForeverLindo LangaMusical
Sicela AmanziMlu GodolaDrama

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